Light Up Branding

Light Up Branding Every home industry pro deserves bold digital growth. In today’s world, being seen is essential. At Light Up Branding, we get it. Who’s behind Light Up Branding?

We help real estate experts, mortgage pros, builders, designers, stagers, and property managers transform their online presence into market-leading brands. Feeling like you’re doing all the right things, but still not cutting through the noise? Our passion is helping you stop blending in and truly shine. We build your visibility, spark genuine conversations, and establish you as the go-to authorit

y. That’s us, Alex and Rich Luciano, a wife-and-husband team with 20+ years of marketing experience. We skip the fleeting trends for a straightforward approach that flat-out delivers results. We craft ‘can’t-help-but-look’ social media and standout websites that show your expertise, making you the clear choice. You know social media should be more than pretty pictures, and your website more than a brochure, right? They’re for sparking real conversations, building genuine relationships, and turning visitors into loyal clients. We take the digital ‘to-do list’ pressure, the guesswork, the content churn, the ‘someday’ tasks, off your plate. This frees you to focus on what you do best: closing deals and growing your business. Our ideal clients? Dedicated, ambitious professionals, ready to transform their brand from ‘just another name’ to genuinely unmissable. That’s the transformation we help you achieve. Together, we’ll build powerful content, ensure your message is consistently you, and create a digital presence that shines brightly, making a brilliant impression before you even say a word.

11/13/2025

You’re not trying to “go viral.” You’re trying to get clients while still making it to soccer practice on time ⚡️

You don’t need to dance on Reels or chase every trend to be seen. You just need strategy that works when you’re busy running your business and your life. ↓

Here are five posting hacks that help Realtors like you increase visibility, build trust, and generate leads without spending all day online 👇🏼

SAVE THIS POST for the next time you’re staring at a blank caption, wondering what to post 📌

1️⃣ Stop copying what everyone else is doing
✅ You are not “just another Realtor.” Your unique experience, voice, and story are what attract clients.

2️⃣ Talk to one person, not everyone
✅ Picture your dream client when you post. Speak to her as if you’re giving advice over coffee.

3️⃣ Simplify your visuals
✅ Clean designs, warm tones, and consistent branding build recognition and trust.

4️⃣ Share local stories
✅ Community content performs well because it fosters connection. Buyers want a guide who knows their neighborhood.

5️⃣ Keep your schedule realistic
✅ 2-4 solid posts a week that add value are more effective than seven rushed ones that add noise.

If you’re ready to post with purpose, I’ve got something for you 👇🏼

💡 Comment “TEMPLATES,” and I will send you five plug-and-play posts designed for busy Realtors who want results without feeling overwhelmed.

Tag another mom in real estate who needs this reminder and follow → for real strategies that save time and grow your brand 💪🏼

11/11/2025

Most Realtors are missing the easiest way to grow right now 👇🏼

You’ll wanna SAVE this one 📌

Instagram just dropped what might be the biggest growth hack for realtors in 2026, and most agents haven’t caught on yet.

It’s not about using the newest trending audio or posting ten times a week. It’s about one fundamental concept that has always worked: storytelling.

Because people don’t buy from logos, they buy from people. They connect with your energy, your story, your values, and the way you make them feel.

Here’s the truth 👇🏼
The agents who show their faces, share genuine stories, and embrace their humanity are the ones achieving greater reach and generating more leads.

Follow

If your content feels flat or too business-oriented, it’s time to reintroduce your story into your strategy. Let people see who you are beyond the listings.

👉🏼 I created 5 free plug-and-play templates to help you post with purpose, tell your story, and attract more clients on social media

Comment “FREEBIE” and I’ll send them your way 💡

Follow for more social media tips 🤍

11/11/2025

Everyone wants to go viral, but not everyone knows how to do it the right way 👇🏼

You’ll wanna SAVE this one 📌

Let’s be honest, the real estate industry is about to look completely different in 2026. The agents who understand how to create content that connects are the ones who will dominate.

It’s not about luck, it’s about strategy. Here are 5 posting hacks that will transform you from being overlooked to unforgettable. 👇🏼

Follow for more insights!

Isn’t it wild how SIMPLE it can be? 🧐

Viral content isn’t about being flashy; it’s about being relatable.
When your posts tell a story and make people feel something, the algorithm notices.

People don’t just follow agents; they follow people they trust.

If you’re ready to stop guessing and start growing, I’ve got something for you.

👉🏼 Grab my 5 free plug-and-play templates to help you post with purpose and start creating content that actually gets seen.

Comment “FREEBIE” and I’ll send them your way 💡

Follow for more social media tips 🫶🏼

11/10/2025

I mean this as the most brutally honest way possible

Make sure to SAVE these reminders for future reference! 📌

First and foremost, wanting to grow your personal brand online doesn’t mean you have to mimic what every “big agent” is doing. You can draw inspiration and make it uniquely yours.

SHARE with more realtors who need to be saved from the posting but not profiting loop.

You also do not need a ton of followers to have clients in your pipeline.

Here’s where your originality plays a crucial role: 👇🏽

Follow

Sounds simple, right? 🧐

Building a strong brand as a realtor requires showcasing your unique story, local market insights, successes, challenges, and personality.

Posting the same graphics that your brokerage distributes to everyone else makes you invisible and, frankly, BORING.

Originality builds trust. Personality creates connections. Consistency produces results. Period.

If you’ve been struggling with what to post, how to stand out, or how to convert your followers into clients, this is something you can start implementing today.

👉🏻 I’ve created templates to help you get started, but I encourage you to grab your camera and begin recording. Trust me, people want to hear what you have to say.

Comment FREEBIE to get started 💡

Follow for more social media tips 🫶🏼

11/08/2025

For your own sake, STOP doing these 3 things:

You hit “post” and… crickets 🦗

You have the power to amplify your reach. What you do after posting makes all the difference.

Want your content seen by more people? Here are three habits to break right now 👇🏻

But first.. SAVE

1️⃣ Don’t post and ghost
Stick around for 15–30 minutes to reply to comments, DMs, and connect with others—Instagram rewards your genuine engagement.

2️⃣ Don’t edit your caption right after posting
Editing right after posting can hurt your reach, so double-check your caption before you hit share. You’ve got this!

3️⃣ Don’t disappear from Stories
Stay visible: share your post to Stories, add a quick video sharing your thoughts, and use polls or stickers to engage your audience. Show up and let your personality shine!
Your post’s not done until it gains momentum.

Social media isn’t a “set it and forget it” approach if you want to generate leads.

📲 Comment “FREEBIE” and I’ll send you my free templates

💡 SHARE this with another agent who wants their content seen by more people.

Follow → for real estate tips that get results.

11/08/2025

Do these 3 things immediately after each social media post if you want to get new listings this month

You’ll wanna SAVE this one 👇🏻

You don’t need to post more; you need to post with intention.
These 3 posts attract sellers who are already thinking about moving, and they build trust before you ever step inside their home.

1️⃣ The “What’s Selling” breakdown
• Share recent sales in your area and explain why homes are selling or not. This positions you as the local market expert.

2️⃣ The “Behind the Sale” story
• Rather than simply stating “just sold,” share the story behind the sale. What challenges did the sellers encounter? How did you help them achieve the best possible price? Stories foster connection and trust much more effectively than statistics ever will.

3️⃣ The “Thinking About Selling?” Value Post
• Create a carousel or reel with three quick tips for sellers to consider before listing their home. This will engage homeowners who are quietly planning their next move.
These are not random ideas; they are conversation starters designed to bring the right people to you.

📲 Comment “FREEBIE” and I’ll send you my free templates to help you attract sellers online.

💡 SHARE this with an agent friend who needs fresh listing ideas this month.

Follow → for more strategies that turn your posts into clients.

11/06/2025

DON’T use these strategies unless you REALLY wanna get more listings/leads

We’re no longer in the business of chasing leads; we’re now in the empowering position of attracting them.

This is what modern real estate looks like 👇🏻

Tired of hearing “post consistently” but still not seeing results?
The problem isn’t your effort, it’s your strategy.

❌ Cold calling
✅ Content that connects, converts, and builds trust before you ever pick up the phone

SAVE these 5 strategies 👇🏻

1️⃣ Local storytelling posts
✅ Don’t just post listings. Share the stories behind the homes, the neighborhoods, and the people you serve. Emotion builds connections faster than any script.

2️⃣ Market education reels
✅ Create short, informative reels to address buyer and seller questions proactively. Be the agent who educates rather than speaks.

3️⃣ Behind-the-scenes content
✅ Showcase your process, personality, and the genuine effort that goes into being a trusted local agent. People prefer to buy from those they trust rather than those they scroll past.

4️⃣ Client success stories
✅ Proof sells. Share transformation stories, not only “just sold” graphics. Discuss the hurdles faced, the good aspects, the bad times, and even the ugly moments, not only the closing.

5️⃣ Authority-building collaborations
✅ Partner with lenders, stagers, or local businesses for joint posts. This approach increases your visibility and establishes you as an expert in your market.

If you’re ready to stop chasing leads and start attracting them, I can help you develop a strategy that truly works.

📲 Comment “FREEBIE” and I’ll send you my free templates, which include ready-to-use posts and guides to help you implement these strategies effectively.

💡 SHARE this with another agent who’s done with cold calls and ready to grow online.

Follow → for more social strategies that turn visibility into leads.

10/03/2025

Unfortunately, I do love all of these things… even the ones that drive my clients (and myself) a little crazy.

The truth is, quirks make you relatable. And the more you share them, the easier it is for people to connect with you.

So if you're hiding behind 'perfect posts,' consider this your reminder: imperfect, authentic content wins every time.

What's something you unfortunately love that people might not expect from you? 👇🏽

[Social media management for realtors, CT Realtor, CT Real Estate, CT Realtors, Social Media Marketing for Realtors, Connecticut Real Estate, Connecticut Realtor, Connecticut Real Estate Marketing]

10/03/2025

Unfortunately, I do love all of these things… even the ones that drive my clients (and myself) a little crazy. 🫣

The truth is, quirks make you relatable. And the more you share them, the easier it is for people to connect with you.

So if you’re hiding behind ‘perfect posts,’ consider this your reminder: imperfect, authentic content wins every time.

What’s something you unfortunately love that people might not expect from you? 👇🏽

[Social media management for realtors, CT Realtor, CT Real Estate, CT Realtors, Social Media Marketing for Realtors, Connecticut Real Estate, Connecticut Realtor, Connecticut Real Estate Marketing]

Realtors, you focus on selling homes. I focus on ensuring your brand is seen, trusted, and chosen. 🏡✨If you are ready to...
10/02/2025

Realtors, you focus on selling homes. I focus on ensuring your brand is seen, trusted, and chosen. 🏡✨

If you are ready to grow without the stress of scrambling for posts or second-guessing your strategy, it is time to outsource your social media.

Imagine → more time for clients, more consistency online, and a feed that actually brings in local leads.

That is precisely what my Radiance and Luminous packages deliver for Realtors across Connecticut.

📲 Comment "START HERE" and let's talk about the best fit for your business.

[Social media management for realtors, CT Realtor, CT Real Estate, CT Realtors, Social Media Marketing for Realtors, Connecticut Real Estate, Connecticut Realtor, Connecticut Real Estate Marketing]

👻 Realtors, the housing market is not the only scary thing this October.Posting inconsistently, stressing over what to s...
10/01/2025

👻 Realtors, the housing market is not the only scary thing this October.

Posting inconsistently, stressing over what to say, and scrambling for content at the last minute can haunt your business more than ghosts and goblins.

Here is the treat → Fall is one of the busiest seasons in real estate. Buyers are serious, sellers want results before the holidays, and your visibility matters now more than ever.

That is where my done-for-you packages come in:
🍂 Radiance gives you consistent, professional content that keeps you visible and trusted in your local market.
🍂 Luminous gives you premium content management so you stand out as the go-to authority in Connecticut.

Your clients are already searching. Do not be the ghost they cannot find.

🎃 Comment “HOOK” and I will send you my October hook list

[Social media management for realtors, CT Realtor, CT Real Estate, CT Realtors, Social Media Marketing for Realtors, Connecticut Real Estate, Connecticut Realtor, Connecticut Real Estate Marketing, October, Spooky Season]

What if I told you that you could grow your Instagram without posting more? 🤔Yes, posting quality content consistently m...
09/30/2025

What if I told you that you could grow your Instagram without posting more? 🤔

Yes, posting quality content consistently matters, but growth also comes from how you show up and connect with your community. Here are four things every Realtor should be doing:

☞ Follow local accounts like small businesses, community pages, and lifestyle creators
☞ Comment on local content to build visibility and genuine connections
☞ Use DMs intentionally to start real conversations (not cold pitches)
☞ Optimize your profile so buyers and sellers in Connecticut can actually find you

The best part? These strategies help you build trust, authority, and visibility right where you do business.

📲 Follow for more social media strategies made for Realtors who want to grow with confidence.

[Social media management for realtors, CT Realtor, CT Real Estate, CT Realtors, Social Media Marketing for Realtors, Connecticut Real Estate, Connecticut Realtor, Connecticut Real Estate Marketing]

Address

Shelton, CT
06484

Telephone

+12035297969

Website

Alerts

Be the first to know and let us send you an email when Light Up Branding posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Light Up Branding:

Shortcuts

Share

Category

About Me

Alex Luciano is the Founder and Creator of Virtually Luciano, LLC. She has an extensive background in all administrative functions. With over 12 years of experience in the medical field, she has worked closely with some of the Top Doctors in Central & Southwest Florida.

She thrives on multitasking, structure, and efficiency. Let her take care of the mundane tasks that bog down the creative entrepreneur inside you; allowing you to focus on growing your business and revenue building.

Her latest passion is Social Media Management. She grew her Instagram and Pinterest significantly in a short time and has been able to monetize her platforms. She keeps up with all the latest trends in this ever-changing industry.

Alex is married to her best friend and greatest partner, Rich. They recently welcomed their first child, Sebastian Theodore Luciano and he is the light of their lives. She created Virtually Luciano as a way to stay home with him full time and be a badass mom boss!