Light Up Branding

Light Up Branding Every home industry pro deserves bold digital growth. In today’s world, being seen is essential. At Light Up Branding, we get it. Who’s behind Light Up Branding?

We help real estate experts, mortgage pros, builders, designers, stagers, and property managers transform their online presence into market-leading brands. Feeling like you’re doing all the right things, but still not cutting through the noise? Our passion is helping you stop blending in and truly shine. We build your visibility, spark genuine conversations, and establish you as the go-to authorit

y. That’s us, Alex and Rich Luciano, a wife-and-husband team with 20+ years of marketing experience. We skip the fleeting trends for a straightforward approach that flat-out delivers results. We craft ‘can’t-help-but-look’ social media and standout websites that show your expertise, making you the clear choice. You know social media should be more than pretty pictures, and your website more than a brochure, right? They’re for sparking real conversations, building genuine relationships, and turning visitors into loyal clients. We take the digital ‘to-do list’ pressure, the guesswork, the content churn, the ‘someday’ tasks, off your plate. This frees you to focus on what you do best: closing deals and growing your business. Our ideal clients? Dedicated, ambitious professionals, ready to transform their brand from ‘just another name’ to genuinely unmissable. That’s the transformation we help you achieve. Together, we’ll build powerful content, ensure your message is consistently you, and create a digital presence that shines brightly, making a brilliant impression before you even say a word.

09/02/2025

Want to stand out as a local expert? Start showing up like one.

If your feed looks like every other agent's, you're blending in with the noise.
You don't need more posts. You need a better content strategy.

At Light Up Branding, we help real estate professionals get visible with hyper-local, scroll-stopping content.

Your community is watching. Show them who you are and what you bring to the table.

Tag a real estate pro who needs this.
Or message us "VISIBILITY" to get our free strategy starter kit.

Design is not just what you see. It's how your business is perceived.In real estate, appearance matters.Your online pres...
08/29/2025

Design is not just what you see. It's how your business is perceived.

In real estate, appearance matters.
Your online presence is your digital curb appeal. A strong visual identity makes your brand memorable and positions you as the expert.

Whether it's your social media content, website, or branding, design should never be an afterthought. It's your business's silent salesperson.

If your current visuals aren't driving results, it's time to make a change.
Message "STRATEGY CALL" to chat.

Generic content won't grow your brand.Most agents are posting the same templates and captions, yet they wonder why nothi...
08/28/2025

Generic content won't grow your brand.

Most agents are posting the same templates and captions, yet they wonder why nothing's working. That's where we come in.

We offer three content packages built specifically for real estate professionals who are ready to stand out, show up, and shine.

From strategy blueprints and coaching to full-service content management, you'll find a package that meets you right where you are.

Message me "PACKAGES" or visit lightupbranding.com to learn more and book your complimentary strategy call.

💡Start Here: Meet the Face Behind the BrandHey, I’m Alex. Florida-raised. Connecticut-based. Founder of Light Up Brandin...
08/27/2025

💡Start Here: Meet the Face Behind the Brand

Hey, I’m Alex. Florida-raised. Connecticut-based. Founder of Light Up Branding.

I’ve coached over 350 real estate pros and built a business that helps agents stand out with content that actually converts.

The problem? Most real estate marketing is recycled and generic. That’s not how you build a brand.

You wouldn’t sell the same house to every buyer. So why post the same content as every other agent?

I create hyper-local, personalized content and strategies that reflect your voice, not someone else’s template.

Want a smarter strategy? Let’s talk.

Comment “START HERE” to book a free 1:1 strategy call & social media audit.

08/26/2025

The new Light Up Branding website is live.

We built it ourselves, and every page was created with strategy in mind.

✔️ Social Media Management
✔️ Coaching for Real Estate Pros
✔️ Website Design
✔️ Digital Products

If your current website feels outdated, off, or simply not performing as it should, we can help.

📲 Check it out at lightupbranding.com

We officially rebranded.After years of working with agents, brokers, designers, and home pros behind the scenes, we knew...
08/25/2025

We officially rebranded.

After years of working with agents, brokers, designers, and home pros behind the scenes, we knew it was time to level up.

We’ve expanded our services, refined our strategy, and are showing up with more clarity than ever.

Here’s what’s new at Light Up Branding:
✔️ Done-for-you Social Media Management
✔️ Targeted Coaching
✔️ Clean, conversion-focused Website Design
✔️ Digital Products that actually help you stay consistent

This rebrand is built around you, for the real estate professional who wants to grow with intention, not overwhelm.

💡Comment “LIGHT UP” for more info.

We're taking a brief break to revamp and elevate our content and services! During our temporary closure, we'll be illumi...
03/17/2023

We're taking a brief break to revamp and elevate our content and services! During our temporary closure, we'll be illuminating fresh biz-tips, behind-the-scenes peeks, how-to's, client studies, free resources, and industry facts.

We're fine-tuning our services to light up your brand even more!

Stay tuned for what's to come 💡

Happy Pi Day! Let's celebrate with a slice of π, and a whole lot of math puns 🥧🤓 Be sure to ✨SHARE✨ these graphics with ...
03/14/2023

Happy Pi Day! Let's celebrate with a slice of π, and a whole lot of math puns 🥧🤓 Be sure to ✨SHARE✨ these graphics with your friends.😃

Are you struggling to create content that connects with your followers?We got you covered with these three tips for unlo...
03/08/2023

Are you struggling to create content that connects with your followers?

We got you covered with these three tips for unlocking the power of social media:

𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲: To create content that deeply resonates with your audience, knowing who they are and their interests are vital. Dedicate some time to researching your followers and gaining insights into their demographics, interests, and pain points. Then, use this valuable information to craft content directly addressing their needs and desire.

𝗨𝘀𝗲 𝘃𝗶𝘀𝘂𝗮𝗹𝘀: Humans are super visual creatures. That means we love pretty things to look at, especially when scrolling through social media. So, if you want to keep your audience hooked, sprinkle some eye-catching visuals into your content. From dazzling photos and fun short-form videos to cool infographics and other creative visuals, make sure to include them in your posts.

𝗕𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁: Consistency is king when it comes to social media success. It's not just about posting regularly but also posting at the right times to maximize engagement. So, why not create a content calendar and stick to it like glue? This way, you can ensure you're consistently providing value to your followers/community.

Start implementing these 3 tips into your next content strategy. Watch your social media game be on point!

Social media, Content creation, Followers, Audience, Pain points

Happy International Women's Day! 👩🏼‍🍳👩🏾‍🚀👩🏿‍💼👩🏻‍🌾👩🏻‍💻Here's to all the strong, inspiring women who have paved the way fo...
03/08/2023

Happy International Women's Day! 👩🏼‍🍳👩🏾‍🚀👩🏿‍💼👩🏻‍🌾👩🏻‍💻

Here's to all the strong, inspiring women who have paved the way for us and continue to inspire us every day.

Let's continue to uplift, support, and empower each other.

To the women who have fought for our rights, to the women who continue to fight for our rights, and to those who are fighting for their own rights. Thank you.💛

Women's rights,
Gender equality, Women empowerment, Feminism, Women in leadership, Gender gap, Breaking barriers, Women's achievements, Sisterhood, Women's progress

Stay ahead of the curve in web design with these 5 trends dominating the industry in 2023! From Dark Mode Design to Voic...
03/08/2023

Stay ahead of the curve in web design with these 5 trends dominating the industry in 2023! From Dark Mode Design to Voice User Interface, we've got you covered.

Which trend will you be implementing next?

Let us know in the comments below! 🌐💻

Are you looking to create a brand identity design that stands out and resonates with your target audience? Follow these ...
03/06/2023

Are you looking to create a brand identity design that stands out and resonates with your target audience?

Follow these 5 tips to create a memorable brand identity design that reflects your brand's personality and values.

Swipe right to learn more!

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Shelton, CT
06484

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+12035297969

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About Me

Alex Luciano is the Founder and Creator of Virtually Luciano, LLC. She has an extensive background in all administrative functions. With over 12 years of experience in the medical field, she has worked closely with some of the Top Doctors in Central & Southwest Florida.

She thrives on multitasking, structure, and efficiency. Let her take care of the mundane tasks that bog down the creative entrepreneur inside you; allowing you to focus on growing your business and revenue building.

Her latest passion is Social Media Management. She grew her Instagram and Pinterest significantly in a short time and has been able to monetize her platforms. She keeps up with all the latest trends in this ever-changing industry.

Alex is married to her best friend and greatest partner, Rich. They recently welcomed their first child, Sebastian Theodore Luciano and he is the light of their lives. She created Virtually Luciano as a way to stay home with him full time and be a badass mom boss!