Journal of Sustainable Marketing

Journal of Sustainable Marketing JSM is a double-blind, peer-reviewed journal that serves global academic, managerial, and public pol

The Journal of Sustainable Marketing (JSM) is a double-blind, peer-reviewed journal that serves global academic, managerial, and public policy communities by publishing and promoting cutting-edge research on issues that are critical to increasing adoption of environmentally and socially sustainable production, distribution, consumption, and post-consumption marketing practices by consumers, corporations, and governments around the world.

We are thrilled to announce a special issue in the Journal of Sustainable Marketing, focusing on "fashion and (un)sustai...
01/23/2024

We are thrilled to announce a special issue in the Journal of Sustainable Marketing, focusing on "fashion and (un)sustainable behavior". This special issue is co-edited by Prof. Lisa McNeill from Otago Business School, New Zealand, and Prof. Judith Lynne Zaichkowsky (Judy Zaichkowsky) from Beedie School of Business, Simon Fraser University, Vancouver, Canada.

Manuscript submission window opens: February 1, 2024
Manuscript submission window closes: December 1, 2024

For more details about this special issue, please visit: https://luminousinsights.net/journals/jsm/si/fsb

"...it is important to note that internal and external CSR messages are not one-size-fits-all solutions. Rather, brands ...
01/18/2024

"...it is important to note that internal and external CSR messages are not one-size-fits-all solutions. Rather, brands should consider how their age and size might serve as cues when determining which messaging strategies will be most effective with consumers." (Pittman & Read, 2024, p. 17)

To read the full article, please visit: https://doi.org/10.51300/JSM-2024-117

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing. To submit a paper, please visit: https://luminousinsights.net/journals/jsm

The Journal of Sustainable Marketing is pleased to publish a commentary by Yuliya Strizhakova (Rutgers University, USA) ...
01/06/2024

The Journal of Sustainable Marketing is pleased to publish a commentary by Yuliya Strizhakova (Rutgers University, USA) and Robin Coulter (University of Connecticut, USA) on consumer cultural identity's role in environmental and social sustainability within a global-local marketplace.

Their focus delves into multinational and local firms and their global or local branding, emphasizing economic, environmental, and social sustainability. They present pivotal research questions exploring corporate sustainability complexities, global/local brand actions, and consumer cultural identity.

For more details on this interesting study, visit https://doi.org/10.51300/JSM-2024-118

Submissions for upcoming issues are open; submit your research paper at https://luminousinsights.net/journals/jsm

Journal of Sustainable Marketing is pleased to publish a research paper by Matthew Pittman (University of Tennessee, USA...
01/01/2024

Journal of Sustainable Marketing is pleased to publish a research paper by Matthew Pittman (University of Tennessee, USA) and Glenna Read (University of Georgia, USA).

Their paper delves into the issue of established legacy brands' often-perceived inauthenticity in their Corporate Social Responsibility (CSR) efforts. Exploring how brands can genuinely engage in CSR, the study focuses on internal CSR as a potential solution. It examines how different CSR types (internal and external) and external cues (brand size and age) combine to impact congruence, authenticity, and subsequent purchase intention when communicated through social media.

For more details on this interesting study, visit https://doi.org/10.51300/JSM-2024-117

We warmly invite your active participation in our collaborative efforts by submitting high-quality papers that make significant contributions to the field of sustainable marketing to Journal of Sustainable Marketing.

To submit your research paper, please visit: https://luminousinsights.net/journals/jsm

We are excited to announce the publication of the December 2023 issue of the Journal of Sustainable Marketing. You can a...
12/27/2023

We are excited to announce the publication of the December 2023 issue of the Journal of Sustainable Marketing. You can access the issue at https://luminousinsights.net/journals/jsm/issues/Volume4-Issue2

This issue features a collection of insightful articles:
“Mitigating Trendy Cheap Fast Fashion's Negative Impact” by Yunzhijun Yu, Claudia L. Gomez-Borquez, and Judith Lynne Zaichkowsky | https://doi.org/10.51300/JSM-2023-108

“A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness” by G. Tomas M. Hult, Maria Alejandra Gonzalez-Perez, Forrest V. Morgeson III, and Immanuel Azaad Moonesar | https://doi.org/10.51300/JSM-2023-115

“How Marketing Transforms in Flourishing Futures” by Sandra Waddock | https://doi.org/10.51300/JSM-2023-111

“A Study on Intentions of Generation Z Consumers to Buy Recyclable Products” by Barış Armutcu, Muhammed Furkan Tan | https://doi.org/10.51300/JSM-2023-109

“Politics and Better Business” by Neil Bendle | https://doi.org/10.51300/JSM-2023-113

“Understanding the Role of Health Consciousness in the Consumption of Plant-Based Meat Alternatives: A Sequential Mediation Model” by Andrea Milena Sánchez Romero and Richard Ladwein | https://doi.org/10.51300/JSM-2023-110

“Where to Next? How Marketing Needs to Take a Lead in the Circular Economy” by Joya A. Kemper and Paul W. Ballantine | https://doi.org/10.51300/JSM-2023-112

“Educating Global Green Consumers: The Role of Online Education and Brand Communication in Promoting Green Buying Behavior” by Sandra S. Graça and Virginie Pioche Kharé | https://doi.org/10.51300/JSM-2023-107

“Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia” by Andreas Hesse and Jessika Rundau | https://doi.org/10.51300/JSM-2023-114

“Effective Corporate Marketers Approach Sustainability as a Commercial Issue, Not a Moral One” by
Jonathan Knowles | https://doi.org/10.51300/JSM-2023-116

We express our sincere gratitude to all the reviewers, editors, and authors who have contributed to this issue.
As we progress, we invite you to submit your manuscript for potential publication in an upcoming issue of the Journal of Sustainable Marketing. For more information and submission guidelines, please visit https://luminousinsights.net/journals/jsm

The Journal of Sustainable Marketing team extends its warmest holiday wishes to our wonderful Facebook community. We dee...
12/24/2023

The Journal of Sustainable Marketing team extends its warmest holiday wishes to our wonderful Facebook community. We deeply appreciate all your engagement and support throughout the year.

May the upcoming year bring you joy, success, and fulfilling experiences. Merry Christmas!

"Better business is at its heart about social change to create a fairer and more environmentally sustainable world." (Be...
12/21/2023

"Better business is at its heart about social change to create a fairer and more environmentally sustainable world." (Bendle, 2023, p. 8).

For additional details about this study by Neil Bendle from University of Georgia, please visit: https://lnkd.in/e-4NyqEa

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing. To submit a paper, please visit: https://lnkd.in/dnnnwW-s

We are pleased to announce that Professor Valérie Swaen has joined the Editorial Review Board of the Journal of Sustaina...
12/16/2023

We are pleased to announce that Professor Valérie Swaen has joined the Editorial Review Board of the Journal of Sustainable Marketing (JSM). Valérie is affiliated with the Louvain School of Management (Université catholique de Louvain, Belgium) and IESEG School of Management (France). Her outstanding expertise and profound knowledge in Marketing, Consumer Behavior, and Corporate Social Responsibility make her an invaluable addition to JSM's Editorial Review Board.

We invite you to explore Professor Valérie Swaen's impressive body of work, which includes numerous publications and research contributions, at the following link: https://scholar.google.com/citations?user=lD7cZP4AAAAJ&hl=en&oi=ao

To view the complete list of JSM's esteemed editorial board members, please visit: https://luminousinsights.net/journals/jsm/editorial_board .

Dana Alden Elif Karaosmanoglu Rafael Currás Pérez Ahmad Aljarah

Journal of Sustainable Marketing is pleased to publish a Managerial Insights paper authored by Jonathan Knowles, the fou...
12/13/2023

Journal of Sustainable Marketing is pleased to publish a Managerial Insights paper authored by Jonathan Knowles, the founder of Type 2 Consulting in Florida, United States.

In his insightful paper, Knowles underscores three key ways in which individuals—whether as consumers, employees, citizens, or investors—can influence the incentives faced by businesses, thereby fostering improved alignment between the vectors of material prosperity and social progress.

For further information about this study, please visit https://doi.org/10.51300/JSM-2023-116

We warmly invite your active participation in our collaborative efforts by submitting high-quality papers that make significant contributions to the field of sustainable marketing. To submit your research paper, please visit: https://luminousinsights.net/journals/jsm

12/10/2023

We are pleased to present a video in which Tomas Hult, Professor of Marketing at Michigan State University, provides a brief overview of the Theory of Market-Based Sustainability.

For the full paper, please visit: https://doi.org/10.51300/JSM-2023-115

A recent study, published in the Journal of Sustainable Marketing, has developed a theory of market-based sustainability...
12/08/2023

A recent study, published in the Journal of Sustainable Marketing, has developed a theory of market-based sustainability and outlined its core tenets. The research enables a more in-depth analysis of sustainability actions for both firms and customers, emphasizing sustainability levels and changes. This involves examining direct impacts (doing good), indirect impacts (warm glow), synergy-related sustainability effects, and considerations of price fairness.

To learn more about this study conducted by G. Tomas M. Hult, Maria Alejandra Gonzalez-Perez, Forrest V. Morgeson III, and Immanuel Azaad Moonesar, please visit: https://doi.org/10.51300/JSM-2023-115

We invite you to participate in our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing for the Journal of Sustainable Marketing.

To submit your paper, please visit: https://luminousinsights.net/journals/jsm

A recent study published in the Journal of Sustainable Marketing investigates the impact of two distinct sustainable mar...
11/22/2023

A recent study published in the Journal of Sustainable Marketing investigates the impact of two distinct sustainable marketing initiatives implemented on a leading fast fashion brand's website on consumer perceptions and their inclination to alter shopping behavior.

To learn more about this study conducted by Andreas Hesse and Jessika Rundau at the University of Applied Sciences (Germany), please visit: https://doi.org/10.51300/JSM-2023-114

We invite you to participate in our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing for the Journal of Sustainable Marketing.

To submit your paper, please visit: https://luminousinsights.net/journals/jsm

Journal of Sustainable Marketing is pleased to publish a commentary paper authored by Neil Bendle, an associate professo...
11/17/2023

Journal of Sustainable Marketing is pleased to publish a commentary paper authored by Neil Bendle, an associate professor of marketing at the University of Georgia, United States.

In his insightful commentary, Bendle explores the intricate relationship between politics and better business.

For additional details about this study, please visit https://doi.org/10.51300/JSM-2023-113

We extend a warm invitation for your active participation in our collaborative efforts by submitting high-quality papers that significantly contribute to the field of sustainable marketing. To submit your research paper, please visit: https://luminousinsights.net/journals/jsm

Journal of Sustainable Marketing is pleased to publish a commentary paper authored by Joya Kemper and Paul Ballantine, e...
11/14/2023

Journal of Sustainable Marketing is pleased to publish a commentary paper authored by Joya Kemper and Paul Ballantine, esteemed scholars from the University of Canterbury Business School, New Zealand.

In their insightful commentary paper, Kemper and Ballantine present compelling arguments on how marketing needs to take a lead in the circular economy.

For further details about this study, please visit: https://doi.org/10.51300/JSM-2023-112

We cordially invite you to participate in our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing for consideration in the Journal of Sustainable Marketing. To submit your research paper, kindly visit: https://luminousinsights.net/journals/jsm

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An article from the Journal of Sustainable Marketing was featured today in Simon Fraser University News. The paper, auth...
11/03/2023

An article from the Journal of Sustainable Marketing was featured today in Simon Fraser University News. The paper, authored by Yunzhijun Yu, Claudia Lizzette Gómez Bórquez, and Judith Lynne Zaichkowsky, who is a Distinguished Professor of Marketing at SFU's Beedie School of Business, discusses sustainable alternatives for combating the environmental impact of fast fashion.

You can read the news article at this link: https://www.sfu.ca/sfunews/stories/2023/11/sustainable-alternatives-key-to-combating-fast-fashion-s-environ.html

For more information about the paper, you can visit: https://doi.org/10.51300/JSM-2023-108

The Journal of Sustainable Marketing is pleased to publish a commentary paper by Sandra Waddock, Professor of Marketing ...
11/01/2023

The Journal of Sustainable Marketing is pleased to publish a commentary paper by Sandra Waddock, Professor of Marketing at Boston College.

In this commentary paper, Professor Waddock argues that proactive transformation towards fostering flourishing for all is essential to maintain the discipline's health and viability. However, this transformation requires a significant reevaluation of marketing's core paradigm, objectives, and the performance metrics used to measure it. These changes, in turn, influence various key aspects of marketing practice, including processes, procedures, and policies, as well as related power structures. It is worth noting that these shifts will be emergent and, as a result, somewhat unpredictable, given the complex and challenging nature of the context in which systemic change takes place.

To learn more about this study, please visit: https://doi.org/10.51300/JSM-2023-111

We cordially invite you to participate in our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing for consideration in the Journal of Sustainable Marketing. To submit your research paper, kindly visit: https://luminousinsights.net/journals/jsm

"Plant-based meat substitutes offer a way to lessen the negative effects of human activity and consumption on the enviro...
10/27/2023

"Plant-based meat substitutes offer a way to lessen the negative effects of human activity and consumption on the environment and to achieve sustainability in the food sector." (SÁNCHEZ ROMERO & Ladwein, 2023, p. 1)

To read the full article, please visit: https://doi.org/10.51300/JSM-2023-110

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing. To submit a paper, please visit: https://luminousinsights.net/journals/jsm

Together, let's make a significant contribution to the advancement of this important field.

In June 2023, the Journal of Sustainable Marketing achieved its first index in the EBSCO Essential database. Today, we a...
10/23/2023

In June 2023, the Journal of Sustainable Marketing achieved its first index in the EBSCO Essential database. Today, we are thrilled to share that the Journal of Sustainable Marketing has received official indexing in the EBSCOhost Business Source Ultimate database. You can now access the journal's content through the EBSCOhost platform via the following link: https://search.ebscohost.com/ (Institutional access required).

We extend our heartfelt thanks to the following individuals and entities who have played a significant role in achieving this milestone:

University of Hawai‘i - Shidler College of Business, the journal affiliate, and sponsor.
Editor in Chief, Prof. Dana Alden
Associate Editors, Prof. Elif Karaosmanoglu and Rafael Currás Pérez
Managing Editor, Associate Prof. Ahmad Aljarah
Production Editor, Amani Msallati
The entire Editorial Review Board
Our dedicated Reviewers
Our committed Authors
Our supported community

Our editorial team is fully committed to strengthening the global presence of the journal. We are actively engaged in seeking indexing in prestigious international databases to maximize visibility and impact.

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing.

Together, let's make a significant contribution to the advancement of this important field. To submit a paper, please visit: https://luminousinsights.net/journals/jsm

A recent study published in the Journal of Sustainable Marketing explores the influence of health consciousness on the c...
10/17/2023

A recent study published in the Journal of Sustainable Marketing explores the influence of health consciousness on the consumption of plant-based meat substitutes. To learn more about this study conducted by Andrea Milena Sanchez Romero and Richard Ladwein, please visit:
https://doi.org/10.51300/JSM-2023-110

We invite you to participate in our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing for the Journal of Sustainable Marketing. To submit your paper, please visit: https://luminousinsights.net/journals/jsm

The Journal of Sustainable Marketing welcomes submissions from researchers in both developed and developing countries.In...
10/09/2023

The Journal of Sustainable Marketing welcomes submissions from researchers in both developed and developing countries.

In a recent research paper published in the Journal of Sustainable Marketing, Barış Armutcu from Iğdır University, Turkey, and Muhammed Furkan Tan from İnönü University, Turkey, examined the factors influencing the purchase behavior of Generation Z consumers in the province of Iğdır, Turkey, with a specific focus on recyclable products.

To learn more about this study, please visit: https://doi.org/10.51300/JSM-2023-109

We invite you to join our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing. To submit your research paper, kindly visit: https://luminousinsights.net/journals/jsm

We are delighted to share that the Journal of Sustainable Marketing was introduced today during the European Marketing A...
09/29/2023

We are delighted to share that the Journal of Sustainable Marketing was introduced today during the European Marketing Academy ( ) regional conference in Athens, Greece. This marks a significant step in our journal's ongoing commitment to global promotion and the invitation of high-quality submissions that contribute to the advancement of the sustainable marketing field.

Our heartfelt gratitude goes to Professor Elif Karaosmanoglu, the associate editor of the Journal of Sustainable Marketing, for her outstanding efforts in presenting the journal at .

A new research paper, published in the Journal of Sustainable Marketing uncovers the challenges of mitigating fast fashi...
09/28/2023

A new research paper, published in the Journal of Sustainable Marketing uncovers the challenges of mitigating fast fashion's negative impact.

To learn more about this study by Yunzhijun Yu (Canada), Claudia L. Gomez-Borquez (Mexico), and Judith Lynne Zaichkowsky (Canada), please visit: https://doi.org/10.51300/JSM-2023-108

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing. To submit a paper, please visit:
https://luminousinsights.net/journals/jsm

We cordially invite you, whether you are an author, reviewer, reader, or supporter of the Journal of Sustainable Marketi...
09/13/2023

We cordially invite you, whether you are an author, reviewer, reader, or supporter of the Journal of Sustainable Marketing, to share your valuable thoughts and testimonials with us. Your insights are highly appreciated, and we thank you for your continued support of the journal. Simply click on the following link:
https://forms.office.com/r/q7saJqVDSn

We would be delighted to feature your thoughts and testimonials on the journal's social media channels.

Meanwhile, we invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing. To submit a paper, please visit: https://lnkd.in/dnnnwW-s

A new research paper, published in the Journal of Sustainable Marketing, examines the influence of educational factors o...
09/07/2023

A new research paper, published in the Journal of Sustainable Marketing, examines the influence of educational factors on a consumer's willingness to purchase green products and the development of a brand's green image. Additionally, it explores the effects of environmental concern and perceived consumer effectiveness in mediating the relationships between educational factors and green buying behavior. The study takes a cross-country perspective by investigating green buying behavior within distinct cultural contexts (collectivism versus individualism).

To learn more about this study by Sandra S. Graça and Virginie Pioche Kharé from Eckerd College, Florida, United States, please visit: https://doi.org/10.51300/JSM-2023-107

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing. To submit a paper, please visit: https://luminousinsights.net/journals/jsm

"The factors that emerged as potentially influencing sustainable fashion consumption include (1) mistrust in the busines...
08/08/2023

"The factors that emerged as potentially influencing sustainable fashion consumption include (1) mistrust in the business process due to lack of transparency and inconsistency between brands' communicated values and actions, (2) lack of public policies and government regulations, (3) in- group's views and behavior, and (4) fashion trends." (Mohammed & Raze, 2023, p. 99)

To read the full article, please visit:
https://doi.org/10.51300/JSM-2023-105

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing. To submit a paper, please visit: https://luminousinsights.net/journals/jsm

Together, let's make a significant contribution to the advancement of this important field.

"To truly build a circular supply chain, companies and suppliers need to make the commitment to re-using, refurbishing, ...
07/12/2023

"To truly build a circular supply chain, companies and suppliers need to make the commitment to re-using, refurbishing, re-manufacturing, and recycling." (Kotabe, 2023, p. 9)

To read the full article, please visit:
https://doi.org/10.51300/JSM-2023-84

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing. To submit a paper, please visit: https://luminousinsights.net/journals/jsm

Together, let's make a significant contribution to the advancement of this important field.

The editorial paper in the June 2023 issue of the Journal of Sustainable Marketing explores the significance of frugal i...
07/05/2023

The editorial paper in the June 2023 issue of the Journal of Sustainable Marketing explores the significance of frugal innovation in climate adaptation. Learn more about this editorial paper by Dana Alden, Editor in Chief, by visiting:
https://doi.org/10.51300/JSM-2023-106

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing. To submit a paper, please visit: https://luminousinsights.net/journals/jsm

Together, let's make a significant contribution to the advancement of this important field.

We are excited to announce the publication of the June 2023 issue of the Journal of Sustainable Marketing. You can acces...
06/30/2023

We are excited to announce the publication of the June 2023 issue of the Journal of Sustainable Marketing. You can access the issue at https://luminousinsights.net/journals/jsm/issues/Volume4-Issue1.

This edition features a collection of insightful articles:

"A Call for Research on Climate Adaptive Products" by Dana L. Alden, Editor-in-Chief | https://doi.org/10.51300/JSM-2023-106

"Thoughts on Sustainable Business, Circular Economy, and Circular Supply Chain Management" by Masaaki Kotabe | https://doi.org/10.51300/JSM-2023-84

"CSR Fraud and Consumer Opinions: What Simulated 'tweets' Can Explain about Consumer Beliefs in CSR" by Kristina Harrison and Lei Huang | https://doi.org/10.51300/JSM-2023-85

"The Influence of Green Consumption Values on How Consumers Form Overall Sustainability Perceptions of Food Products and Brands" by Melina Burkert, Verena Hüttl-Maack, José María Gil, and Djamel Rahmani | https://doi.org/10.51300/JSM-2023-103

"Emerging Trends in Sustainable Marketing: A Review of Upcycled Food Research and Opportunities for Growth" by Hongjun Ye | https://doi.org/10.51300/JSM-2023-104

"The Role of Anthropomorphism in Consumer Evaluations of Sustainable Products: A Research Note" by Miyuri Shirai | https://doi.org/10.51300/JSM-2023-99

"Towards Sustainable Fashion Consumption: An Exploratory Study of Consumer Behavior in a Developing Country" by Vina Mohammed, Adrien Razé | https://doi.org/10.51300/JSM-2023-105

"Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns" by Michał Folwarczny, Nils Magne Larsen, Tobias Otterbring, Agata Gasiorowska, Valdimar Sigurdsson | https://doi.org/10.51300/JSM-2023-83

We express our sincere gratitude to all the reviewers, editors, and authors who have contributed to this issue.

As we progress, we invite you to submit your manuscript for potential publication in an upcoming issue of the Journal of Sustainable Marketing. For more information and submission guidelines, please visit https://luminousinsights.net/journals/jsm.

A new research paper published in the Journal of Sustainable Marketing explores consumer behavior and sustainability in ...
06/27/2023

A new research paper published in the Journal of Sustainable Marketing explores consumer behavior and sustainability in the fashion industry, focusing on the Kurdistan region of Iraq. The study identifies barriers to sustainable fashion consumption and suggests strategies to overcome them, providing insights for practitioners and policymakers.

Learn more about this study by Vina Mohammed and Adrien Razé from Paris Nanterre University (France) by visiting: https://doi.org/10.51300/JSM-2023-105

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