Journal of Sustainable Marketing

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Journal of Sustainable Marketing

JSM is a double-blind, peer-reviewed journal that serves global academic, managerial, and public pol

The Journal of Sustainable Marketing (JSM) is a double-blind, peer-reviewed journal that serves global academic, managerial, and public policy communities by publishing and promoting cutting-edge research on issues that are critical to increasing adoption of environmentally and socially sustainable production, distribution, consumption, and post-consumption marketing practices by consumers, corporations, and governments around the world.

11/01/2025

We Are Pleased to Announce a New Special Issue!
We are pleased to announce the launch of a new Special Issue in the Journal of Sustainable Marketing, titled “From Aisles and Platforms to Ecosystems: Rethinking Retail for a Sustainable Era.”

This issue explores how retailers can navigate the ongoing transformation driven by digitalization, sustainability imperatives, and evolving stakeholder expectations—moving beyond isolated initiatives to build responsible, sustainable retail ecosystems.

Guest Editors
• Anahit Armenakyan, Nipissing University (Canada)
• Friederike Paetz, Anhalt University of Applied Sciences (Germany)
• Nadine Schröder, Hochschule Bielefeld – University of Applied Sciences and Arts (Germany)
• Carsten D. Schultz, University of Hagen (Germany)

We welcome conceptual, empirical, and experimental papers that advance theory and practice in sustainable and responsible retailing. Multidisciplinary and multi-method research addressing topics such as:
• Circular economy and responsible retailing
• Omnichannel sustainability and logistics
• AI, personalization, and green consumption
• Consumer behavior, trust, and communication
• Stakeholder collaboration and impact measurement

Timeline
Submission window opens: January 1, 2026
Submission deadline: September 1, 2026
Target publication: June 30, 2027
(Online First publication within one month after acceptance)

For more details about the Special Issue, visit https://luminousinsights.net/journals/jsm/si/rrse

For inquiries about this special issue:
[email protected] | [email protected] | [email protected] | [email protected]

10/29/2025

How can tourism professionals rebuild travelers’ trust in a green-conscious world?

We are pleased to share a newly published article in the Journal of Sustainable Marketing:

“The Impact of Tourists’ Awareness of Greenwashing on Their Intention of Booking Green Accommodation Services: The Mediating Roles of Green Skepticism and Tourists’ Trust” by Huong Giang Vu, Faculty of Tourism, Hanoi Open University, Vietnam.

This study explores how travelers’ awareness of greenwashing influences their trust and booking intentions for eco-friendly hotels. Surveying 303 tourists across Vietnam, Vu finds that recognizing misleading claims can, unexpectedly, foster both constructive skepticism and greater trust in genuinely sustainable accommodations.

Read the full article here: https://doi.org/10.51300/JSM-2025-155

08/23/2025

“A straightforward narrative about climate change can be built around the following five facts: Climate change is happening, it is we who are causing it, it is happening right here, right now, and there are ways to fix it.”

This powerful reminder comes from the commentary Radically Hopeful: Climate-Conscious Pedagogy for Marketing Educators by Sabrina Helm, recently published in the Journal of Sustainable Marketing.

Read the full commentary here https://doi.org/10.51300/JSM-2025-153

08/15/2025

How can marketing educators become catalysts for climate action in the classroom?

We are happy to share with you a newly published article in the Journal of Sustainable Marketing: "Radically Hopeful: Climate-Conscious Pedagogy for Marketing Educators" by Sabrina V. Helm from the University of Arizona.

This thought-provoking commentary calls on marketing educators to integrate climate change education (CCE) into their curricula through transformative teaching approaches. Helm introduces a climate-conscious pedagogy framework that moves beyond fear-driven messaging, instead embracing ethics of care and hope.

The three-fold framework focuses on:

- Making climate connections visible in marketing contexts
- Addressing climate-related emotions with supportive pedagogies of care
- Empowering students through hope-centered action and agency building

Read the full article here: https://doi.org/10.51300/JSM-2025-153

08/02/2025

On behalf of the Editorial Board of the Journal of Sustainable Marketing, we extend our warmest congratulations to Irene Maldini and Ingun Grimstad Klepp for their article:

"The EU Textile Strategy: How to Avoid Overproduction and Overconsumption Measures in Environmental Policy"

This article has been recognized as one of the most viewed papers published in the journal over the past 360 days.

Published as part of the special issue on Fashion and (Un)Sustainable Behavior—guest edited by Lisa McNeill and Judy Zaichkowsky—the article offers a critical perspective on the EU’s Strategy for Sustainable and Circular Textiles. It reveals how the policy’s emphasis on product durability has sidestepped direct action on reducing production and consumption volumes—highlighting the influence of competitiveness framing and limited use of scientific evidence in the policymaking process.

Read the full article here: https://doi.org/10.51300/JSM-2025-141

We thank the authors for their outstanding contribution to the Journal of Sustainable Marketing.

07/26/2025

On behalf of the Editorial Board of the Journal of Sustainable Marketing, we extend our warmest congratulations to Judith Hepner for her commentary:

"Sustainability Challenges and Opportunities in Luxury Fashion: A Response to Policy Deregulation in the United States"

This commentary has been recognized as one of the most viewed papers published in the journal over the past 360 days.

Published as part of the special issue on Fashion and (Un)Sustainable Behavior—guest edited by Lisa McNeill and Judy Zaichkowsky—The commentary offers timely insights into how recent U.S. policy shifts—such as withdrawal from the Paris Climate Agreement and the dismantling of DEI initiatives—create both challenges and opportunities for American luxury brands operating under stricter European sustainability frameworks.

Read the full article here: https://doi.org/10.51300/JSM-2025-139

We thank the author for her outstanding contribution to the Journal of Sustainable Marketing.

07/24/2025

Recently published in the Journal of Sustainable Marketing as part of the special issue on Fashion and (Un)Sustainable Behavior, guest edited by Lisa McNeill and Judy Zaichkowsky:

"A Cross-Cultural Comparison of Consumer Intention to Purchase Ethical Fashion" by Andrea Pérez, Jesús Collado-Agudo, and Matthew T. Liu.

This insightful study looks at how culture shapes the way people think about and decide to buy ethical fashion. Based on surveys from consumers in China and Spain, the authors find that Chinese consumers feel more social pressure to buy ethically, while Spanish consumers rely more on their own perceived control over making that choice.

As one of the first studies to compare ethical fashion intentions across cultures, this research highlights the need for brands to tailor their strategies to local values and behaviors when promoting sustainable fashion.

Read the full article here: https://doi.org/10.51300/JSM-2025-143

07/22/2025

On behalf of the Editorial Board of the Journal of Sustainable Marketing, we extend our sincere congratulations to Todd Weaver, Pam Scholder Ellen, and Carolyn Curasi, for their paper 'Ethical Biographies: Product Provenance and the Pursuit of Ethical Consumption,' which has been listed as one of the most viewed articles published in the journal over the past 360 days.

Read the full paper here: https://doi.org/10.51300/JSM-2024-125

We warmly congratulate the authors and thank them for their outstanding contribution to the Journal of Sustainable Marketing.

07/21/2025

On behalf of the Editorial Board of the Journal of Sustainable Marketing, we extend our warm congratulations to Esben Rahbek Pedersen (Copenhagen Business School, Denmark), whose paper, "Stakeholder Silos and Corporate Sustainability Integration," was one of the most viewed articles in the journal over the past 360 days.

Read the full paper here: https://doi.org/10.51300/JSM-2024-124

We celebrate this milestone and thank Dr. Pedersen for his valuable contribution to the Journal of Sustainable Marketing.

07/19/2025

Just published in the Journal of Sustainable Marketing:

Case Study: "Africa's Indigenous Automotive Innovation: A Focus on Innoson Vehicle Manufacturing and the Future of Electric Vehicle Marketing" by Nnamdi Madichie and Anayo Nkamnebe.

This case study examines how indigenous automotive companies like Nigeria’s Innoson Vehicle Manufacturing are shaping the future of electric mobility in Africa. It highlights the role of entrepreneurship, supportive policies, and local innovation in overcoming infrastructure and cost challenges, while advancing sustainable marketing and enterprise development.

Read the full article: https://doi.org/10.51300/JSM-2025-151

07/18/2025

Recently published in the Journal of Sustainable Marketing as part of the special issue on Fashion and (Un)Sustainable Behavior: "My Clothes, My Precious: Psychological Ownership and Compulsive Fashion Hoarding in Fast and Regular Fashion" by Yunzhijun Yu, Hongbo Wang, and Guoxin Li

This timely study explores how self-investment in fashion items increases psychological ownership, which subsequently drives compulsive hoarding behaviors. Drawing on a pre-registered online experiment, the authors find that fast fashion is more closely associated with excessive clutter, while regular fashion items evoke stronger difficulty in discarding.

As one of the first empirical investigations linking psychological ownership to fashion hoarding, this research offers valuable insights for advancing both theory and practice in sustainable fashion consumption.

Read the full article here: https://doi.org/10.51300/JSM-2025-147

The Journal of Sustainable Marketing proudly operates as a platinum open access journal—free to publish and free to access. We aim to be a leading outlet for advancing research in sustainable marketing. Our editor, associate editors, and editorial review board are working diligently to realize this vision. We warmly invite researchers to submit high-quality papers that contribute meaningfully to the field.

For more details about the journal, visit: https://luminousinsights.net/journals/jsm

06/27/2025

Volume 6, Issue 1 is Now Available!
We are pleased to announce the publication of Volume 6, Issue 1 of the Journal of Sustainable Marketing—our first succefull special issue on Fashion and (Un)sustainable Behavior, now online: https://luminousinsights.net/journals/jsm/issues/Volume6-Issue1

Guest Edited by: Professors Lisa McNeill and Judy Zaichkowsky

Introduction to the Special Issue: Fashion and (Un) Sustainable Behavior
Lisa S. McNeill, Judith Lynne Zaichkowsky
doi.org/10.51300/JSM-2025-150

Sustainability Challenges and Opportunities in Luxury Fashion: A Response to Policy Deregulation in the United States
Judith L. Hepner
doi.org/10.51300/JSM-2025-139

Structural Analysis of Sustainable Fashion Adoption: An Integrated TISM and MICMAC Approach
Kiran Yadav, Shikha Daga, Anubha Saini
doi.org/10.51300/JSM-2025-149

A Practitioners' View on Sustainable Fashion in an Emerging Market: A Grounded Theory Approach
Bandinee Pradhan, Kaushal Kishore
doi.org/10.51300/JSM-2025-146

The EU Textile Strategy: How to Avoid Overproduction and Overconsumption Measures in Environmental Policy
Irene Maldini, Ingun Grimstad Klepp
doi.org/10.51300/JSM-2025-141

Beyond Green Promises: How Concrete Information Sparks Pride and Drives Sustainable Fashion
Sarah Lisa Arnesen, Nils Magne Larsen, Anders Hauge Wien
doi.org/10.51300/JSM-2024-127

A Cross-Cultural Comparison of Consumer Intention to Purchase Ethical Fashion
Andrea Pérez, Jesús Collado-Agudo, Matthew T. Liu
doi.org/10.51300/JSM-2025-143

The Role of Social Media in Sustainable Fashion Adoption: Examining Psychological Mechanisms and Financial Constraints
Andika Andika, Gesty Ernestivita, Tiara Nur Anisah, Lutfiyah Hidayati, Mahesh Chandra Joshi
doi.org/10.51300/JSM-2025-144

Accumulative vs. Appreciative Materialism: Implications for Sustainable Apparel Consumption
Claire Evelyn Stovall, Veena Chattaraman, Amrut Sadachar, Dawn Michaelson
doi.org/10.51300/JSM-2025-148

Collaborative Consumption Models in Bridal Fashion: An Investigation of Factors Influencing the Decision-making Process of Female Consumers
Kirstie Riedl, Silvana Raffetseder
doi.org/10.51300/JSM-2025-145

Dress to Impress the Planet: How Emotions, Environmental Concern, and Personal Values Influence Sustainable Fashion Consumption
Irene Garnelo-Gomez, Anastasiya Saraeva, Lucy Hurwood
doi.org/10.51300/10.51300/JSM-2025-142

How Feedback on Sustainability and Exclusivity Drives Pride and Fosters Word-of-Mouth in Luxury Fashion
Sarah Lisa Arnesen
doi.org/10.51300/JSM-2025-140

My Clothes, My Precious: Psychological Ownership and Compulsive Fashion Hoarding in Fast and Regular Fashion
Yunzhijun Yu, Hongbo Wang, Guoxin Li
doi.org/10.51300/JSM-2025-147

We sincerely thank the guest editors, reviewers, and authors for making this special issue possible.

The Journal of Sustainable Marketing proudly remains committed to platinum open access—free to publish, free to access. Support us at: https://opencollective.com/skf/projects/jsm

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Sheridan, WY
82801

Website

https://luminousinsights.net/journals/jsm

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