Journal of Sustainable Marketing

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Journal of Sustainable Marketing

JSM is a double-blind, peer-reviewed journal that serves global academic, managerial, and public pol

The Journal of Sustainable Marketing (JSM) is a double-blind, peer-reviewed journal that serves global academic, managerial, and public policy communities by publishing and promoting cutting-edge research on issues that are critical to increasing adoption of environmentally and socially sustainable production, distribution, consumption, and post-consumption marketing practices by consumers, corporations, and governments around the world.

07/26/2025

On behalf of the Editorial Board of the Journal of Sustainable Marketing, we extend our warmest congratulations to Judith Hepner for her commentary:

"Sustainability Challenges and Opportunities in Luxury Fashion: A Response to Policy Deregulation in the United States"

This commentary has been recognized as one of the most viewed papers published in the journal over the past 360 days.

Published as part of the special issue on Fashion and (Un)Sustainable Behavior—guest edited by Lisa McNeill and Judy Zaichkowsky—The commentary offers timely insights into how recent U.S. policy shifts—such as withdrawal from the Paris Climate Agreement and the dismantling of DEI initiatives—create both challenges and opportunities for American luxury brands operating under stricter European sustainability frameworks.

Read the full article here: https://doi.org/10.51300/JSM-2025-139

We thank the author for her outstanding contribution to the Journal of Sustainable Marketing.

07/24/2025

Recently published in the Journal of Sustainable Marketing as part of the special issue on Fashion and (Un)Sustainable Behavior, guest edited by Lisa McNeill and Judy Zaichkowsky:

"A Cross-Cultural Comparison of Consumer Intention to Purchase Ethical Fashion" by Andrea Pérez, Jesús Collado-Agudo, and Matthew T. Liu.

This insightful study looks at how culture shapes the way people think about and decide to buy ethical fashion. Based on surveys from consumers in China and Spain, the authors find that Chinese consumers feel more social pressure to buy ethically, while Spanish consumers rely more on their own perceived control over making that choice.

As one of the first studies to compare ethical fashion intentions across cultures, this research highlights the need for brands to tailor their strategies to local values and behaviors when promoting sustainable fashion.

Read the full article here: https://doi.org/10.51300/JSM-2025-143

07/22/2025

On behalf of the Editorial Board of the Journal of Sustainable Marketing, we extend our sincere congratulations to Todd Weaver, Pam Scholder Ellen, and Carolyn Curasi, for their paper 'Ethical Biographies: Product Provenance and the Pursuit of Ethical Consumption,' which has been listed as one of the most viewed articles published in the journal over the past 360 days.

Read the full paper here: https://doi.org/10.51300/JSM-2024-125

We warmly congratulate the authors and thank them for their outstanding contribution to the Journal of Sustainable Marketing.

07/21/2025

On behalf of the Editorial Board of the Journal of Sustainable Marketing, we extend our warm congratulations to Esben Rahbek Pedersen (Copenhagen Business School, Denmark), whose paper, "Stakeholder Silos and Corporate Sustainability Integration," was one of the most viewed articles in the journal over the past 360 days.

Read the full paper here: https://doi.org/10.51300/JSM-2024-124

We celebrate this milestone and thank Dr. Pedersen for his valuable contribution to the Journal of Sustainable Marketing.

07/19/2025

Just published in the Journal of Sustainable Marketing:

Case Study: "Africa's Indigenous Automotive Innovation: A Focus on Innoson Vehicle Manufacturing and the Future of Electric Vehicle Marketing" by Nnamdi Madichie and Anayo Nkamnebe.

This case study examines how indigenous automotive companies like Nigeria’s Innoson Vehicle Manufacturing are shaping the future of electric mobility in Africa. It highlights the role of entrepreneurship, supportive policies, and local innovation in overcoming infrastructure and cost challenges, while advancing sustainable marketing and enterprise development.

Read the full article: https://doi.org/10.51300/JSM-2025-151

07/18/2025

Recently published in the Journal of Sustainable Marketing as part of the special issue on Fashion and (Un)Sustainable Behavior: "My Clothes, My Precious: Psychological Ownership and Compulsive Fashion Hoarding in Fast and Regular Fashion" by Yunzhijun Yu, Hongbo Wang, and Guoxin Li

This timely study explores how self-investment in fashion items increases psychological ownership, which subsequently drives compulsive hoarding behaviors. Drawing on a pre-registered online experiment, the authors find that fast fashion is more closely associated with excessive clutter, while regular fashion items evoke stronger difficulty in discarding.

As one of the first empirical investigations linking psychological ownership to fashion hoarding, this research offers valuable insights for advancing both theory and practice in sustainable fashion consumption.

Read the full article here: https://doi.org/10.51300/JSM-2025-147

The Journal of Sustainable Marketing proudly operates as a platinum open access journal—free to publish and free to access. We aim to be a leading outlet for advancing research in sustainable marketing. Our editor, associate editors, and editorial review board are working diligently to realize this vision. We warmly invite researchers to submit high-quality papers that contribute meaningfully to the field.

For more details about the journal, visit: https://luminousinsights.net/journals/jsm

06/27/2025

Volume 6, Issue 1 is Now Available!
We are pleased to announce the publication of Volume 6, Issue 1 of the Journal of Sustainable Marketing—our first succefull special issue on Fashion and (Un)sustainable Behavior, now online: https://luminousinsights.net/journals/jsm/issues/Volume6-Issue1

Guest Edited by: Professors Lisa McNeill and Judy Zaichkowsky

Introduction to the Special Issue: Fashion and (Un) Sustainable Behavior
Lisa S. McNeill, Judith Lynne Zaichkowsky
doi.org/10.51300/JSM-2025-150

Sustainability Challenges and Opportunities in Luxury Fashion: A Response to Policy Deregulation in the United States
Judith L. Hepner
doi.org/10.51300/JSM-2025-139

Structural Analysis of Sustainable Fashion Adoption: An Integrated TISM and MICMAC Approach
Kiran Yadav, Shikha Daga, Anubha Saini
doi.org/10.51300/JSM-2025-149

A Practitioners' View on Sustainable Fashion in an Emerging Market: A Grounded Theory Approach
Bandinee Pradhan, Kaushal Kishore
doi.org/10.51300/JSM-2025-146

The EU Textile Strategy: How to Avoid Overproduction and Overconsumption Measures in Environmental Policy
Irene Maldini, Ingun Grimstad Klepp
doi.org/10.51300/JSM-2025-141

Beyond Green Promises: How Concrete Information Sparks Pride and Drives Sustainable Fashion
Sarah Lisa Arnesen, Nils Magne Larsen, Anders Hauge Wien
doi.org/10.51300/JSM-2024-127

A Cross-Cultural Comparison of Consumer Intention to Purchase Ethical Fashion
Andrea Pérez, Jesús Collado-Agudo, Matthew T. Liu
doi.org/10.51300/JSM-2025-143

The Role of Social Media in Sustainable Fashion Adoption: Examining Psychological Mechanisms and Financial Constraints
Andika Andika, Gesty Ernestivita, Tiara Nur Anisah, Lutfiyah Hidayati, Mahesh Chandra Joshi
doi.org/10.51300/JSM-2025-144

Accumulative vs. Appreciative Materialism: Implications for Sustainable Apparel Consumption
Claire Evelyn Stovall, Veena Chattaraman, Amrut Sadachar, Dawn Michaelson
doi.org/10.51300/JSM-2025-148

Collaborative Consumption Models in Bridal Fashion: An Investigation of Factors Influencing the Decision-making Process of Female Consumers
Kirstie Riedl, Silvana Raffetseder
doi.org/10.51300/JSM-2025-145

Dress to Impress the Planet: How Emotions, Environmental Concern, and Personal Values Influence Sustainable Fashion Consumption
Irene Garnelo-Gomez, Anastasiya Saraeva, Lucy Hurwood
doi.org/10.51300/10.51300/JSM-2025-142

How Feedback on Sustainability and Exclusivity Drives Pride and Fosters Word-of-Mouth in Luxury Fashion
Sarah Lisa Arnesen
doi.org/10.51300/JSM-2025-140

My Clothes, My Precious: Psychological Ownership and Compulsive Fashion Hoarding in Fast and Regular Fashion
Yunzhijun Yu, Hongbo Wang, Guoxin Li
doi.org/10.51300/JSM-2025-147

We sincerely thank the guest editors, reviewers, and authors for making this special issue possible.

The Journal of Sustainable Marketing proudly remains committed to platinum open access—free to publish, free to access. Support us at: https://opencollective.com/skf/projects/jsm

06/25/2025

We are pleased to announce that Professor Belén López Vázquez, of ESIC University, Spain, has joined the Journal of Sustainable Marketing as an Associate Editor.

Professor López Vázquez is a Full Professor at ESIC University with a PhD in Communication. Her research and teaching focus on business communication, corporate social responsibility, sustainability, and higher education. She brings a wealth of academic and leadership experience, including international appointments in the UK and China, and currently leads ESIC’s Higher Degree in Sustainability Management.

We are excited to welcome her to the editorial team and look forward to her contributions to advancing sustainable marketing research.

06/05/2025

The Journal of Sustainable Marketing is pleased to share highlights from a recent seminar titled "Toward a Shared Understanding of the Breadth, Depth, and Diffusion of Sustainable Marketing," held on June 3, 2025, at Queen Mary University of London.

The event was organized by Dr. Sayed Elhoushy and featured contributions from our Editor-in-Chief, Dana Alden, Associate Editor Karolos Papadas, and Editorial Review Board member Qimei Chen.

Sayed Elhoushy opened the seminar with an introduction to sustainable marketing and its growing significance. Professor Dana Alden followed with a presentation on how to more effectively communicate research findings, an overview of the Journal of Sustainable Marketing, and the importance of advancing scholarship in this field. Karolos Papadas shared insights from his work at the intersection of sustainable marketing and global branding, focusing on a recent knowledge transfer partnership in Ghana that has generated meaningful societal impact.

The seminar concluded with an engaging Q&A session and one-on-one discussions with PhD and Master’s students from QMUL.

Congratulations to Dr. Elhoushy, our editorial team, and all participants on organizing and delivering a highly successful and thought-provoking event.

04/11/2025

We’re thrilled to share that the Journal of Sustainable Marketing (JSM) is now officially included in the Scimago Journal & Country Rank (SJR) by Scopus!

- SJR Score (2024): 0.236
- CiteScore Best Quartile: Q3
- Ranking: 164th out of 224 journals in the Marketing category
- H-index: 5

For more details, visit: https://www.scimagojr.com/journalsearch.php?q=21101227032&tip=sid&clean=0

This milestone reflects the collective efforts of our dedicated editorial team, authors, reviewers, and supporters who believe in our mission of promoting sustainable marketing research.

We remain committed to our values of platinum open access—ensuring that knowledge remains freely accessible and that authors are never charged article processing fees.

Thank you for being part of this journey!

02/06/2025

We are honored to share that the Journal of Sustainable Marketing has been successfully submitted to Clarivate for indexing in the Web of Science under the Emerging Sources Citation Index (ESCI) collection. The evaluation process will take time, and we will keep the JSM community informed of any updates.

This milestone reflects the collective efforts of our esteemed authors, dedicated reviewers, and committed editorial team, whose contributions have been instrumental in upholding the journal’s academic rigor and scholarly impact. We extend our sincere gratitude to the broader JSM community for its continued support in advancing research in sustainable marketing.

We look forward to sharing further updates as the evaluation progresses.

01/12/2025

We are pleased to announce that the Journal of Sustainable Marketing (JSM) had an extraordinary year in 2024, achieving significant milestones. Here’s a summary of the highlights:

JSM received 112 original submissions in 2024, a remarkable increase of around 202.7% compared to 2023’s 37 submissions.

Only 12 manuscripts were accepted in 2024, reflecting a highly selective acceptance rate of just 10.7%.

The time from submission to the final decision averaged 102 days (including time with authors).

The time from submission to the first decision averaged 25.1 days.

The journal’s articles were viewed over 78,000 times in 2024—a massive 167% increase from the previous year. The total views of published articles now exceed 124,500.

JSM’s social media presence also grew significantly, with followers surpassing 2,570 on LinkedIn, 1,500 on Facebook, and 800 on X (formerly Twitter).

For more information, please visit Journal Insights: https://luminousinsights.net/journals/jsm/journal_insight

These achievements would not have been possible without our authors, readers, and the community's continued support.

We extend our heartfelt gratitude to our Editor-in-Chief, Dana Alden (the journal leader); Associate Editors, Elif Karaosmanoglu, Rafael Currás Pérez, Karolos A. Papadas, Rodoula Tsiotsou, Preeti Shroff-Mehta, and Gergana Nenkov, our Editorial Assistant, John Friend, and our Managing Editor and Social Media Editor, Ahmad Aljarah, for their invaluable contributions and dedication to the journal’s success.

We remain committed to publishing high-quality studies that advance the field of sustainable marketing. We are also proud to uphold the Platinum Open Access model, ensuring that publishing with us is free for authors and all published articles are free to access.

Thank you for joining us in advancing sustainable marketing research!

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Sheridan, WY
82801

Website

https://luminousinsights.net/journals/jsm

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