Journal of Sustainable Marketing

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Journal of Sustainable Marketing

JSM is a double-blind, peer-reviewed journal that serves global academic, managerial, and public pol

The Journal of Sustainable Marketing (JSM) is a double-blind, peer-reviewed journal that serves global academic, managerial, and public policy communities by publishing and promoting cutting-edge research on issues that are critical to increasing adoption of environmentally and socially sustainable production, distribution, consumption, and post-consumption marketing practices by consumers, corporations, and governments around the world.

07/07/2024

Our mission to advance the field of sustainable marketing continues!

We are excited to announce that the submission for the 2nd Research Innovations in Sustainable Marketing: A Global Symposium (RISM2025) is now open!

On behalf of the co-chairs and the planning committee of RISM2025, we invite you to participate in this groundbreaking symposium.

- For more details, visit: https://rism.world/
- For details on the Call for Papers, visit: https://rism.world/call_for_papers/
- For submission instructions, please visit: https://rism.world/submission_guidelines/
- For submissions, please visit: https://easychair.org/conferences/?conf=rism2025

RISM2025 will be held in collaboration with The European Marketing Academy (EMAC), sponsored by the Journal of Sustainable Marketing and Shidler College of Business, supported by ServCollab, and hosted by ESIC University in Madrid, Spain.

RISM2025 will be co-chaired by:
Dana Alden, University of Hawaiʻi at Mānoa – USA
Elif Karaosmanoglu, Istanbul Technical University – Turkey
Rafael Currás Pérez, University of Valencia – Spain
Gergana Nenkov, Boston College – USA
Rodoula Tsiotsou, University of Macedonia – Greece
Karolos A. Papadas, University of York – United Kingdom
Preeti Shroff-Mehta, Northwestern University – USA
Ahmad Aljarah, Bahcesehir Cyprus University – North Cyprus

For a list of the esteemed professors who are in the planning committee, please visit: https://rism.world/committee-2025/

Stay tuned! The list of RISM2025 speakers will be announced soon.

Reserve your Seat: Attending and participating in RISM2025 is free of charge. However, participants are required to pay a one-time EMAC membership fee. For more details about EMAC Membership, please visit: https://rism.world/emac-membership/

If you have any questions about RISM2025, please contact RISM Coordinator, Dr. Ahmad Aljarah at [email protected]

Join us in this important journey to shape the future of sustainable marketing!

06/30/2024

We are excited to announce the publication of the June 2024 issue of the Journal of Sustainable Marketing. The issue is now available for access at https://luminousinsights.net/journals/jsm/issues/Volume5-Issue1

This issue features a collection of insightful articles:

Edetorial
Advancing Sustainable Marketing Scholarship and Practice: Updates from the Editor-in-Chief
Dana L. Alden
| https://doi.org/10.51300/JSM-2024-123

Research Article
Internal versus External Corporate Social Responsibility: Company Age and Size Moderate CSR Efficacy
Matthew Pittman and Glenna Read
| https://doi.org/10.51300/JSM-2024-117

Commentary
Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better
Sankar Sen, CB Bhattacharya, Kristin Lindrud, Silvia Bellezza, Yann Cornil, Shuili Du,
Shreyans Goenka, Katharina Husemann, Eric J. Johnson, Cait Lamberton, Gergana
Nenkov, Remi Trudel, Katherine White, and Karen Page Winterich
| https://doi.org/10.51300/JSM-2024-121

Commentary
Environmental and Social Sustainability: A Consumer Cultural Identity Perspective in the Global-Local Marketplace
Yuliya Strizhakova and Robin A. Coulter
| https://doi.org/10.51300/JSM-2024-118

Research Article
Message Framing in CSR Advertising on Social Media during the COVID-19 Pandemic
Kyeongwon Kwon, Jaejin Lee, and Cen Wang
| https://doi.org/10.51300/JSM-2024-119

Commentary
Trendy or Classic? Increasing Sustainability by Increasing Preference for Style Durability
Hannah Elizabeth Smith and Karen Page Winterich
| https://doi.org/10.51300/JSM-2024-120

Managerial Insights
From Risk to Reward: Electrifying Supply Chains for Competitive Products
Michael Barnard
| https://doi.org/10.51300/JSM-2024-122

We express our sincere gratitude to all the reviewers, editors, and authors who have contributed to this issue.

As we progress, we invite you to submit your manuscript for potential publication in an upcoming issue of the Journal of Sustainable Marketing.

For more information and submission guidelines, please visit https://luminousinsights.net/journals/jsm

06/26/2024

The Journal of Sustainable Marketing is pleased to publish a Managerial Insights Paper by Michael Barnard, Chief Strategist at TFIE Strategy Inc. (Canada).

In this Managerial Insights Paper, Michael Barnard discusses the imperative of electrifying supply chains to stay competitive in the face of rising carbon prices, particularly with the European Union's carbon border adjustment mechanism. He emphasizes that products with fossil fuels in their value chains will become less competitive compared to decarbonized products.

For more details on this insightful paper, visit https://doi.org/10.51300/JSM-2024-122.

Submissions to the Journal of Sustainable Marketing for upcoming issues are open. Join us in making a substantial impact on the progression of this vital discipline. Submit your research paper at https://luminousinsights.net/journals/jsm.

The submissions for our special issue on Fashion and (Un)Sustainable Behavior, edited by Lisa McNeill and Judith Lynne Zaichkowsky, are still open. For more information, please visit https://luminousinsights.net/journals/jsm/si/fsb.

06/19/2024

The Journal of Sustainable Marketing is pleased to publish a commentary by Sankar Sen, CB Bhattacharya, Kristin Lindrud, Silvia Bellezza, Yann Cornil, Shuili Du, Shreyans Goenka, Katharina Husemann, Eric J. Johnson, Cait Lamberton, Gergana Nenkov, Remi Trudel, Katherine White (Kate White), and Karen Winterich.

In this commentary, Sen and colleagues synthesize insights from a roundtable discussion at the 2023 Society for Consumer Psychology Conference, exploring novel, creative, actionable, and theoretically sound avenues for encouraging people to consume less and consume better.

For more details on this interesting commentary, visit https://doi.org/10.51300/JSM-2024-121

Submissions to the Journal of Sustainable Marketing for upcoming issues are open. Join us in making a substantial impact on the progression of this vital discipline. Submit your research paper at https://luminousinsights.net/journals/jsm

The submission for our special issue on Fashion and (Un)Sustainable Behavior is still open. For more information, please visit: https://luminousinsights.net/journals/jsm/si/fsb

06/08/2024

On behalf of the editorial board of the Journal of Sustainable Marketing, we would like to congratulate our Associate Editor, Elif Karaosmanoglu, for becoming the President of The European Marketing Academy (EMAC)!

Please join us in celebrating Elif's remarkable achievement and wishing her all the best in her new leadership position!

06/02/2024

We are thrilled to announce that the Journal of Sustainable Marketing has been successfully accepted for indexing in the Scopus database. You can check the status of our application here: https://suggestor.step.scopus.com/progressTracker/?trackingID=ECD5EE7591C029A8

We extend our heartfelt thanks to the following individuals and entities who have played a significant role in achieving this milestone:

- University of Hawai‘i - Shidler College of Business, the journal affiliate, and sponsor
- The journal's great leader and Editor in Chief, Dana Alden
- Our amazing Associate Editors: Elif Karaosmanoglu, Rafael Currás Pérez, Gergana Nenkov, Karolos A. Papadas, Preeti Shroff-Mehta, and Rodoula Tsiotsou
- Our awesome Managing Editor and social media editor, Ahmad Aljarah
- Our creative Production Editor, Amani Msallati
- Our awesome publisher, Luminous Insights Publishing
- The entire Editorial Review Board
- Our dedicated Reviewers
- Our committed Authors
- Our supportive community

One more piece of great news for our authors! All published papers from Vol 1 (2020) will be listed separately in the Scopus Title list within 2 months. Congratulations to all who published with us. You were a part of this success!

Our editorial team is fully committed to strengthening the global presence of the journal. We are actively seeking indexing in prestigious international databases to maximize visibility and impact.

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing.

Together, let's make a significant contribution to the advancement of this important field. To submit a paper, please visit: https://luminousinsights.net/journals/jsm

05/31/2024

The Journal of Sustainable Marketing is pleased to publish a commentary by Hannah Elizabeth Smith and Karen Winterich from Pennsylvania State University (United States) on increasing sustainability by enhancing preference for style durability in the fashion industry.

Smith and Winterich introduce the concept of style durability, which refers to the timelessness of the design, and propose that style durability can extend the lifecycle of clothing by ensuring items stay "in style" longer. They explore various factors influencing consumer preferences for style-durable clothing

For more details on this interesting commentary, visit https://doi.org/10.51300/JSM-2024-120

Submissions for upcoming issues are open; submit your research paper at https://luminousinsights.net/journals/jsm

05/26/2024

We are pleased to announce that Karolos A. Papadas, Associate Professor of Marketing at the School for Business & Society, University of York (United Kingdom), has been appointed as Associate Editor at the Journal of Sustainable Marketing following two years of dedicated service as an editorial review board member.

Professor Karolos A. Papadas's main research interests focus on marketing strategy, sustainability/green marketing, international marketing, and brand management. His research has appeared in leading journals such as the Journal of Business Research and International Marketing Review.

We invite you to explore Karolos A. Papadas's impressive body of work here: https://scholar.google.com/citations?user=w1RcyCcAAAAJ&hl=en

To view the complete list of JSM's esteemed editorial board members, please visit this page: https://luminousinsights.net/journals/jsm/editorial_board

05/15/2024

We are pleased to announce that Gergana Nenkov, Associate Professor of Marketing at the Carroll School of Management, Boston College (United States), has joined the Journal of Sustainable Marketing as an associate editor.

Professor Gergana Y. Nenkov is an award-winning marketing scientist and educator. Her research uses diverse methodologies and aims to improve the consumer decision making process in the important domains of consumer finance and sustainability. We are confident that she will add significant value to the journal with her expertise and insights.

We invite you to explore Gergana Nenkov's impressive body of work here: https://scholar.google.com/citations?user=UnsM6QgAAAAJ&hl=en&oi=ao

To view the complete list of JSM's esteemed editorial board members, please visit this page: https://luminousinsights.net/journals/jsm/editorial_board

05/03/2024

Our editorial team recently convened a productive meeting to discuss forthcoming initiatives and strategies aimed at further promoting sustainable marketing practices.

In attendance were our esteemed Editor-in-Chief, Prof. Dana Alden, alongside Associate Editors Prof. Elif Karaosmanoglu, Prof. Rafael Currás Pérez, Prof. Preeti Shroff-Mehta, and Prof. Rodoula Tsiotsou, along with Managing Editor Associate Prof. Ahmad Aljarah. All are deeply committed to advancing research in the field of sustainable marketing.

Stay tuned for exciting news on the horizon! Together, we are making a positive impact on the future of marketing and our planet.

RISM2025 Coming Soon! See you Soon in Madrid!

05/01/2024

Thank you to the Spanish Association of Academic Marketing (AEMARK) for featuring the Journal of Sustainable Marketing Special Issue on 'FASHION AND (UN)SUSTAINABLE BEHAVIOR' in your news bulletin today.

You can find the news bulletin at this link https://aemark.org/index.php/en/component/content/article/91-news/972-special-issue-journal-of-sustainable-marketing-fashion-and-un-sustainable-behavior?Itemid=437

For more information about this special issue, co-edited by Prof. Lisa McNeill and Prof. Judith Lynne Zaichkowsky (Judy Zaichkowsky), please visit: https://luminousinsights.net/journals/jsm/si/fsb

04/26/2024

We are pleased to inform you that Ajay Kohli, a Professor of Marketing at the Georgia Institute of Technology (United States), has joined the Journal of Sustainable Marketing as a member of the Editorial Review Board.

His research focuses on customer centricity, sales management, B2B marketing, and brand management.

Dr. Kohli has previously served as the Editor-in-Chief of the Journal of Marketing, the premier broad-based academic journal in Marketing. Currently, he is an Advisory Board member and Associate Editor for the Journal of Marketing, as well as an Area Editor for the International Journal of Research in Marketing.

He has served on the Board of Directors of the American Marketing Association. Presently, he serves on the International Advisory Board of BI Norwegian Business School and on the Advisory Boards of the Journal of Marketing and Journal of Sales and Sales Management.

We invite you to explore Professor Ajay Kohli's impressive body of work at the following link: https://scholar.google.com/citations?user=IZK5fLEAAAAJ&hl=en&oi=ao

To view the complete list of JSM's esteemed editorial board members, please visit: https://luminousinsights.net/journals/jsm/editorial_board

04/10/2024

Journal of Sustainable Marketing wishes Eid Mubarak to all celebrating! May this special day bring joy, peace, and blessings to you and your loved ones.

04/04/2024

The Journal of Sustainable Marketing is Growing Dramatically!

Given the pressing challenges of global warming, plastic pollution, and social inequity in supply chains, scholarly and practitioner interest in the Journal of Sustainable Marketing (JSM) is growing dramatically. Below is a link to an article in the recent American Academy of Advertising (AAA) newsletter that quotes an editorial published in JSM.

You can find the article in the AAA newsletter here:https://aaasite.memberclicks.net/assets/Newsletters/2024/AAA-03-2024-Newsletter.pdf

In addition, our editor, Professor Dana Alden, chaired a special panel on social media and sustainable consumption at the recent AAA conference. He also participated in a "Meet the Editors" session at the American Marketing Association meeting in February. And, this June, he will co-chair a special panel at the AMA Marketing and Public Policy Conference in Washington DC on ways that sustainable marketing and public policy researchers can work together to achieve more significant impacts on theory, practice, and policy in this very important field.

If you are interested in learning more about the Journal of Sustainable Marketing, please email Professor Alden at [email protected].

03/26/2024

We cordially invite you to contribute to our collective endeavor by submitting high-quality papers that enrich the field of sustainable marketing to the Journal of Sustainable Marketing.

The Journal of Sustainable Marketing welcomes the following types of submissions:

- Research articles
- Review articles
- Commentaries
- Case studies
- Managerial insights

To make a submission, please visit our website: https://luminousinsights.net/journals/jsm/

Join us in making a substantial impact on the progression of this vital discipline.

03/09/2024

We are pleased to provide you with a snapshot from a recent meeting involving the Editor-in-Chief of the Journal of Sustainable Marketing, Dana Alden, along with Associate Editors Preeti Shroff-Mehta, Rodoula Tsiotsou, and Rafael Currás Pérez, and the Journal's Managing Editor, Ahmad Aljarah. The discussion centered around the future direction of the Journal of Sustainable Marketing.

For more information about the journal, please visit: https://luminousinsights.net/journals/jsm

03/03/2024

We're thrilled to announce that the Journal of Sustainable Marketing is now digitally preserved in Portico!

This means that our valuable content will be securely archived and accessible for future generations, ensuring the continued impact of our research and insights.

Thank you to Portico for their dedication to digital preservation, and to our readers and contributors for making this milestone possible!

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing.

Together, let's make a significant contribution to the advancement of this important field. To submit a paper, please visit: https://luminousinsights.net/journals/jsm

02/29/2024

We are delighted to announce that Professor Rodoula Tsiotsou has joined the Editorial Board of the Journal of Sustainable Marketing (JSM) as an Associate Editor.

Tsiotsou is affiliated with the University of Macedonia (Greece). Her practical expertise in Services Marketing, Transformative Service Research, Digital Marketing, Sports Marketing, and Non-Profit Marketing adds immense value to JSM’s Editorial Board.

We invite you to explore Professor Rodoula Tsiotsou's impressive body of work at the following link: https://scholar.google.com/citations?user=Arhp5Z4AAAAJ&hl=en&oi=ao

To view the complete list of JSM's esteemed editorial board members, please visit: https://luminousinsights.net/journals/jsm/editorial_board

02/20/2024

We are pleased to announce that Professor Preeti Shroff-Mehta has joined the Editorial Board of Journal of Sustainable Marketing (JSM) as Associate Editor.

Shroff-Mehta is affiliated with Medill School of Journalism at Northwestern University (United States). Her practical expertise in Marketing, Circular Economy, and Sustainability adds immense value to JSM’s Editorial Board.

We invite you to explore Professor Preeti Shroff-Mehta 's impressive body of work at the following link: https://www.medill.northwestern.edu/directory/faculty/preeti-shroff.html

To view the complete list of JSM's esteemed editorial board members, please visit: https://luminousinsights.net/journals/jsm/editorial_board

02/15/2024

"Fast fashion brands are prime examples of organizations that cause environmental degradation while operating a multitude of pro-environmental and pro-social activities." (Hesse & Rundau, 2023, p. 280)

To read the full article, please visit: https://doi.org/10.51300/JSM-2023-114

Submissions to the Special Issue on Fashion and (Un) Sustainable Behavior are open. For more details about this special issue, please visit https://luminousinsights.net/journals/jsm/si/fsb

01/23/2024

We are thrilled to announce a special issue in the Journal of Sustainable Marketing, focusing on "fashion and (un)sustainable behavior". This special issue is co-edited by Prof. Lisa McNeill from Otago Business School, New Zealand, and Prof. Judith Lynne Zaichkowsky (Judy Zaichkowsky) from Beedie School of Business, Simon Fraser University, Vancouver, Canada.

Manuscript submission window opens: February 1, 2024
Manuscript submission window closes: December 1, 2024

For more details about this special issue, please visit: https://luminousinsights.net/journals/jsm/si/fsb

01/18/2024

"...it is important to note that internal and external CSR messages are not one-size-fits-all solutions. Rather, brands should consider how their age and size might serve as cues when determining which messaging strategies will be most effective with consumers." (Pittman & Read, 2024, p. 17)

To read the full article, please visit: https://doi.org/10.51300/JSM-2024-117

We invite you to be a part of our collaborative efforts by submitting high-quality papers that contribute to the field of sustainable marketing to the Journal of Sustainable Marketing. To submit a paper, please visit: https://luminousinsights.net/journals/jsm

01/06/2024

The Journal of Sustainable Marketing is pleased to publish a commentary by Yuliya Strizhakova (Rutgers University, USA) and Robin Coulter (University of Connecticut, USA) on consumer cultural identity's role in environmental and social sustainability within a global-local marketplace.

Their focus delves into multinational and local firms and their global or local branding, emphasizing economic, environmental, and social sustainability. They present pivotal research questions exploring corporate sustainability complexities, global/local brand actions, and consumer cultural identity.

For more details on this interesting study, visit https://doi.org/10.51300/JSM-2024-118

Submissions for upcoming issues are open; submit your research paper at https://luminousinsights.net/journals/jsm

01/01/2024

Journal of Sustainable Marketing is pleased to publish a research paper by Matthew Pittman (University of Tennessee, USA) and Glenna Read (University of Georgia, USA).

Their paper delves into the issue of established legacy brands' often-perceived inauthenticity in their Corporate Social Responsibility (CSR) efforts. Exploring how brands can genuinely engage in CSR, the study focuses on internal CSR as a potential solution. It examines how different CSR types (internal and external) and external cues (brand size and age) combine to impact congruence, authenticity, and subsequent purchase intention when communicated through social media.

For more details on this interesting study, visit https://doi.org/10.51300/JSM-2024-117

We warmly invite your active participation in our collaborative efforts by submitting high-quality papers that make significant contributions to the field of sustainable marketing to Journal of Sustainable Marketing.

To submit your research paper, please visit: https://luminousinsights.net/journals/jsm

12/27/2023

We are excited to announce the publication of the December 2023 issue of the Journal of Sustainable Marketing. You can access the issue at https://luminousinsights.net/journals/jsm/issues/Volume4-Issue2

This issue features a collection of insightful articles:
“Mitigating Trendy Cheap Fast Fashion's Negative Impact” by Yunzhijun Yu, Claudia L. Gomez-Borquez, and Judith Lynne Zaichkowsky | https://doi.org/10.51300/JSM-2023-108

“A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness” by G. Tomas M. Hult, Maria Alejandra Gonzalez-Perez, Forrest V. Morgeson III, and Immanuel Azaad Moonesar | https://doi.org/10.51300/JSM-2023-115

“How Marketing Transforms in Flourishing Futures” by Sandra Waddock | https://doi.org/10.51300/JSM-2023-111

“A Study on Intentions of Generation Z Consumers to Buy Recyclable Products” by Barış Armutcu, Muhammed Furkan Tan | https://doi.org/10.51300/JSM-2023-109

“Politics and Better Business” by Neil Bendle | https://doi.org/10.51300/JSM-2023-113

“Understanding the Role of Health Consciousness in the Consumption of Plant-Based Meat Alternatives: A Sequential Mediation Model” by Andrea Milena Sánchez Romero and Richard Ladwein | https://doi.org/10.51300/JSM-2023-110

“Where to Next? How Marketing Needs to Take a Lead in the Circular Economy” by Joya A. Kemper and Paul W. Ballantine | https://doi.org/10.51300/JSM-2023-112

“Educating Global Green Consumers: The Role of Online Education and Brand Communication in Promoting Green Buying Behavior” by Sandra S. Graça and Virginie Pioche Kharé | https://doi.org/10.51300/JSM-2023-107

“Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia” by Andreas Hesse and Jessika Rundau | https://doi.org/10.51300/JSM-2023-114

“Effective Corporate Marketers Approach Sustainability as a Commercial Issue, Not a Moral One” by
Jonathan Knowles | https://doi.org/10.51300/JSM-2023-116

We express our sincere gratitude to all the reviewers, editors, and authors who have contributed to this issue.
As we progress, we invite you to submit your manuscript for potential publication in an upcoming issue of the Journal of Sustainable Marketing. For more information and submission guidelines, please visit https://luminousinsights.net/journals/jsm

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We cordially invite you to contribute to our collective endeavor by submitting high-quality papers that enrich the field of sustainable marketing to the Journal of Sustainable Marketing. The Journal of Sustainable Marketing welcomes the following types of submissions: - Research articles - Review articles - Commentaries - Case studies - Managerial insights To make a submission, please visit our website: https://luminousinsights.net/journals/jsm/ Join us in making a substantial impact on the progression of this vital discipline.

We are pleased to present a video in which Tomas Hult, Professor of Marketing at Michigan State University, provides a brief overview of the Theory of Market-Based Sustainability. For the full paper, please visit: https://doi.org/10.51300/JSM-2023-115 #JSM #SustainableMarketing #WarmGlow #PriceFairness

We invite you to submit a manuscript for publication consideration in one of our upcoming issues. - Submission link: https://jsm.manuscriptmanager.net - Read more: https://luminousinsights.net/journals/josm/about #CallForPaper #jsm #Marketing #sustainability #sustainable #openaccess #luminousinsights #PhDlife

The time is right for the journal of sustainable marketing and your involvement is critical

Recently published: The time is right for the journal of sustainable marketing and your involvement is critical. By Dana L. Alden https://doi.org/10.51300/jsm-2021-42 Submit your paper: https://jsm.manuscriptmanager.net #JSM #SustanableMarketing

Recently published: Connecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities. By David A. Griffith https://doi.org/10.51300/jsm-2021-40 Submit a paper: https://jsm.manuscriptmanager.net #JSM #SustanableMarketing #OpenAccess

Recently published: Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany. By Mira Bocti, Samer El Zein, and Roberta Giannini. Read more: https://doi.org/10.51300/jsm-2021-39 Submit your original paper: https://jsm.manuscriptmanager.net/ #JSM #sustainability #greenmarketing #SustainableFashion #research #researchpaper

We invite you to submit a manuscript for publication consideration in one of our upcoming issues. - Submission link: https://manuscriptmanager.net/jsm - Read more about the journal's aims and scope: https://luminousinsights.net/journals/josm/about #CallForPaper #jsm #Marketing #sustainability #sustainable #openaccess #luminousinsights #PhDlife

Recently published: Boosting brand citizenship behavior through internal green marketing: The role of brand trust and willingness to be environmentally friendly. By Ehdaa Amireh Read more: https://doi.org/10.51300/jsm-2021-28 Submit your original paper: https://jsm.manuscriptmanager.net/ #JSM #LuminousInsights #sustainability #greenmarketing #customertrust #research #researchpaper #ClimateChange

Check out: The Effectiveness of Electronic Integrated Marketing Communications on Customer Purchase Intention of Mobile Service Providers: The mediating role of customer trust. By Dima Sawaftah https://doi.org/10.51300/josm-2020-25 #JSM #PreLum

We are honored to have Assoc. Prof. Dr. Lujun Su from the Central South University (China) on our Editorial Board. #JSM #SustainableMarketing #EditorialBoard

Recently Published: The nexus between corporate philanthropy and customer citizenship behavior: The role of corporate reputation and customer socialization. By Linart Janbout https://doi.org/10.51300/josm-2020-12 #JSM #PreLum #SustainableMarketing

We are honored to have Assoc. Prof. Dr. Zeki Atil Bulut from the Dokuz Eylül University (Turkey) on our Editorial Board. #JSM #SustainableMarketing #EditorialBoard