SOCIALxLUCY, Sioux Falls, SD (2025)

03/28/2024

Does your website truly represent you and your business? 🤍 Is your current website in need of a refresh? Maybe you’re just starting out and need to establish your business and you know how important it is to show up online in a professional way.

I am offering discounts on custom websites and branding! Your custom site could be up and running in just 2 weeks. I am launching a beta offer for custom sites for 40% off list price. There are only 3 spots available so reserve yours today! Link in bio to get started!

Web design
Branding
Custom site
Digital branding

03/25/2024

Did you have a website built when you first started your business and haven’t touched it since? Often, it was a rushed job – your brand wasn’t fully established, and it may not reflect where your business is heading.

What if you could revamp your brand, overhaul your website, and truly show up online the way you envision?

I’m excited to announce that I’m offering beta pricing on all website packages for a limited time! Get 40% off your entire website (and branding!) package. Act fast - I only have 3 spots available! Snag your spot today by heading to the link in bio!

11/08/2023

📣📣Posting every day is not a strategy.

Here’s what a strategy looks like:
☑️ knowing who your ideal client is
☑️knowing what your goals for social media are
☑️knowing your brand and voice
☑️knowing what your business offer is and what problems it solves

Here’s an easy trap to fall into: You think if you don’t post everyday you will become irrelevant to your market client. So you post everyday about things that aren’t really about your business or your customer. And guess what happens? People to scroll past your post, engagement goes down and, worst case, you lose followers. New people see your page and have no clue who your business really is.

But what if you created a strategy and stuck to it? You’ll see better results. Higher engagement, more website clicks… higher conversion rates!

Quality over Quantity. Are you struggling with creating a content strategy? Let’s chat📲

10/15/2023

When I first started this business I really didn't have high expectations.

I am a stay-at-home mom to 4,3, & 1 year old. I don't exactly have time flowing freely through my hands. I just thought it would be a creative outlet, help out a friend or two, and if I could break even after a couple months, great.

But guess what did happen? I rediscovered my love for business, my own, and my clients. When clients invite me to work with them, we aren't just discussing a photo to post, we a diving into their business and creating strategies to help get them to their goals. It goes so far beyond creating a graphic and pushing "post".

If you are playing around with the idea of starting your own side business, DO it!

My mantra right now:
"If we meet a year from today with a bottle of champagne, what are we celebrating?"
🍾

10/11/2023

Here's what I hear daily:

"I don't have enough bandwidth to keep up with the trends and tools that social media requires."
"We don't know how to constantly come up with things to post."
"At the end of the day, I finally sit down and think of something for social media but have no energy to do anything about it."
Or my favorite:
"I don't think anyone is going to care about what I post, so I never end up posting anything."

And listen, I get it. All your favorite accounts to follow require an extreme amount of time, effort, and curation to present themselves the way that they do.

Here's what I can do about it:

✨Create a content strategy tailor-made for your business and business goals.
✨Meet you where you are. Are you capable of using design programs and managing a content calendar but lack the time and energy to come up with content ideas?
✨You are just starting your social media journey and need someone to walk with you on how to get started, processes to put into place, and a system to consistently be showing up on social media.
✨You have a strong desire to have professional and branding social media and are ready to outsource that task.

SOCIALxLUCY is meant to meet you where you are. Let's chat today and see where I can help you best 📲.

10/09/2023

One thing that helps alleviate the stress of maintaining a consistent social media presence is batching content. This is something I like to stress to clients is that we don't have to make content and post it that same day. Blocking and scheduling time in your schedule to make content (create the idea, take the videos/photos, write the copy, etc.) can all be done in one day and provide you with days or weeks worth of content.

*Insert not-so-subtle plug that you should get branding photography done so you can have months worth of visual content*

Here are 10 ideas for you to use for your social channels!

09/23/2023

Importance of a strategy and branding 👏🏼👏🏼

So thankful for clients who trust the vision and now are seeing the results.

Need help with your businesses social media? Let’s book a consult and create a game plan together to get your business showing up online and in-front of your dream clients.

08/21/2023

Take a minute and really think about this...
☁️What makes a restaurant feel upscale?
☁️What things do you look for when searching for a new hairstylist to know they are professional and know what they're doing?
☁️What makes a business seem put together and reliable?

It's a bunch of little things that collectively culminate in one paramount aspect -- Branding✨

When a restaurant has professional photos of its dishes, a website showcasing a consistent visual identity that mirrors what you encounter upon walking in, and a menu that echoes this cohesion, the result is a harmonious brand experience.

The new hairstylist you searched Instagram for, what makes you stop and scroll her page? I'll tell you this, its not a bunch of poorly lit photographs or wildly different graphics throughout her feed. Rather, it was well-lit, artfully composed photographs showcasing her work in detail, paired with uniform graphics outlining her services. Complementing this, a website seamlessly extending her content into a user-friendly booking system completes the impression. Stepping into her salon, the same polished sentiment echoes "She's impeccably put-together."

It's all these tiny things that end up making a massive impact on your prospective and current clientele. You aren't just providing a product or service anymore. You are creating an experience for your clients.

Branding is more than a logo. It's an entire system that you have to commit to implementing throughout all facets of your business. Don't know where to get started? Reach out and let's discuss your business and the persona you want to project. Let's create something that attracts and retains new customers and sets you apart from everyone else.

08/09/2023

How is it already August?

I created these brand boards to showcase how each one captures the essence of summer while exuding unique vibes. Just like your brand should set you apart from other businesses. It's what your clients and customers expect from you and your...

Are you colorful, fun, and vibrant? Or do you lean towards neutrals, envisioning sipping white wine on an Italian terrace?

Maybe you're like me, enjoying a High Noon by the kiddie pool on your back deck 😂
Notice I didn't create a brand board for that, but perhaps it's next.

Drop a comment below and let me know which summer board speaks to you!👇

08/04/2023

Understanding the Difference: Vanity vs. Actionable Metrics for Small Businesses

When it comes to measuring success on social media, it's crucial to distinguish between vanity metrics and actionable metrics. As a small business or entrepreneur, focusing on the right metrics can make all the difference in achieving your goals. Let's dive in! 📊

👉 Vanity Metrics: They may seem impressive at first glance, but they often don't contribute directly to your business objectives. Examples include total likes, followers, or even impressions. While these metrics can boost your ego, they don't necessarily translate into tangible results.

👉 Actionable Metrics: These are the ones that truly matter for your business growth. Think conversions, engagement rate, click-throughs, or lead generation. Actionable metrics provide valuable insights into customer behavior, allowing you to make data-driven decisions and refine your strategies.

So, why is it important to focus on actionable metrics? Well, they give you a clearer understanding of how your social media efforts impact your bottom line. By tracking actionable metrics, you can pinpoint what's working, identify areas for improvement, and optimize your marketing efforts.

For small businesses and entrepreneurs, time and resources are precious. Instead of getting caught up in the vanity metrics trap, shift your focus to actionable metrics that align with your business objectives. Measure the effectiveness of your campaigns, monitor engagement, and track conversions to ensure your social media efforts are driving real results.

🔑 Remember, it's not about having thousands of followers or countless likes; it's about reaching the right audience, engaging them genuinely, and ultimately, converting them into loyal customers.

🌟 So, let's ditch the vanity metrics and embrace actionable metrics that drive real growth and success! What actionable metrics are you currently tracking for your business? Share in the comments below! 👇✨

08/03/2023

Creating a social media post may seem like a simple task, but let's be real, it requires a lot of time and effort.
The process of crafting a post involves several steps. Firstly, you need to research and understand your target audience - their interests, preferences, and behaviors. Then tailor the content to resonate with them effectively. Next comes brainstorming creative ideas that will capture their attention and keep them engaged. We also need to carefully select the right visuals, ensuring that they align with your brand and grab the viewer's eye.

But it doesn't stop there. Crafting compelling captions is essential to convey your brand message and encourage interaction with your audience. We need to use the right hashtags strategically, which involves thorough research to reach your target audience and increase visibility. After all, what good is a post if it doesn't reach the right people?

Now, you might be thinking, "Why not just do it myself?" Well, here's where the reality kicks in. Maintaining an active and engaging social media presence requires consistent effort. It's a continuous process of adapting to changing trends, engaging with your audience, and analyzing data to improve our strategies. Time spent on these tasks is time taken away from your core business.

So, my friend, my advice to you is this: Focus on what you do best - your core business. By entrusting me with this responsibility, you can enjoy the benefits of an active online presence without sacrificing precious time that could be better spent on growing your business.

Remember, I'm here to support you and make your life easier. Let's discuss how we can take care of your social media, so you can put your energy into what truly matters.🤍

07/31/2023

IT IS TIME! 💖 Beta Month has arrived!

I am so excited to start adding new clients to my books. SOOO I will be opening a limited number of spots for the month of September with a significant discount.

This has been such a passion project for me, and I am thrilled to start growing my book of business. If you are interested, click the link below and it will take you to the beta inquiry form.

✨If you have any questions, please don't hesitate to reach out!✨

LINK:
https://www.honeybook.com/widget/socialx_lucy_258471/cf_id/64a831ccfa13ea03c478f070

07/27/2023

🤍Ready to hear something that is going to make you uncomfortable?
You need to get in front of the camera and start showing your face!

✨ Authenticity matters. By revealing the person behind the brand, you build trust and forge deeper connections with your audience. Let's be real – people prefer interacting with humans, not a faceless company.

✨ When you step into the spotlight, you boost your credibility and establish yourself as a trustworthy figure. Customers trust individuals more readily than impersonal brands. You want your audience to see you as their friend telling them about an awesome service/product. Not the owner pushing their product.

✨ Sharing your knowledge, experiences, and insights positions you as an industry expert. By being a reliable source of information, you attract a following that appreciates your wisdom. Become the go-to authority in your field!

✨ Social media is all about relationships. By opening up and engaging with your audience, you create a sense of community. Share personal stories, behind-the-scenes glimpses, and anecdotes – make them feel like a part of your journey!

✨ Ready to expand your reach? When you focus on adding your personal touch, your content becomes shareable, liked, and commented on. The ripple effect amplifies your visibility, attracting new customers to discover your business.

Remember, striking the right balance between personal and business content is key. We don't need to see your breakfast, lunch, and dinner. You want to show up authentically, engage passionately, and watch your engagement on social media blossom.

SOCIALxLUCY

03/28/2024

03/25/2024

11/08/2023

10/15/2023

10/11/2023

10/09/2023

09/23/2023

08/21/2023

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08/04/2023

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07/31/2023

07/27/2023

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