Innova Marketing

10/27/2025

Stop losing valuable leads from old marketing strategies. Get your free digital marketing audit from Innova Marketing.

We'll provide you with an updated marketing plan within 7 days.

Get your free digital marketing audit here:
https://innovamarketing.com/digital-marketing-audit/

Get your free digital marketing audit. Stop losing valuable leads from old marketing strategies. We'll give you an updated marketing plan in under 7 days.

10/14/2025

Wondering how you can use storytelling to elevate your marketing campaigns?

Our latest Innova Insights article breaks down what "Storytelling Marketing" is, provides real-world examples, and explains how you can begin to use story-based approaches in your next campaign.

Give it a read and elevate your marketing today:
https://innovamarketing.com/the-importance-of-storytelling-in-marketing/

Storytelling is a highly effective form of marketing. It goes beyond logical arguments in favor of emotionally-driven material. International brands, including LinkedIn, Starbucks, and Johnnie Walker, use storytelling in their marketing to connect on a deeper level with their audience. You can begin...

09/17/2025

It’s been a packed month of production. Here’s some BTS from one of our recent shoots. Have you worked on set before? Comment below 👇🏻

07/16/2025

Having the best customers makes it easy to be a BEST business. We'd appreciate your vote in this year's The Local Best competition in "For Business". Vote for us at TheLocalBest.com by August 4th. Thank you!

Vote for Innova Marketing here:
https://vote.thelocalbest.com/sioux-falls/ref?b=430179

07/07/2025

Your videos are failing because you’re not tracking metrics. Here are 7 metrics to start monitoring for success:

You spent five-figures on a beautiful brand story video, but you’re not tracking its performance.

So, how are you supposed to know if it was worth the investment?

Here are some key metrics you should be tracking for all types of video marketing:
- View Count
- Total Watch Time
- Click-Through Rate (CTR)
- Impressions
- Average View Duration
- Returning Viewers
- Unique Viewers

View Count
View count is an important, but an often over-valued metric. It’s great for establishing a baseline and a general overview for your video's performance.

Impressions
Impressions are the total number of people who were exposed to your content. They didn’t necessarily view or interact with your video, but they were exposed to it.

Total Watch Time
Total watch time is the cumulative count of all time your video was viewed from all viewers.

Average View Duration
Average view duration is one of the most important metrics; this reveals where your video is succeeding or failing. If you can keep viewers past the first 10 seconds you’re on the right track.

Click-Through-Rate (CTR)
Click-Through-Rate (or CTR) is the percent of people who clicked your video when it was shown in their feed. This is valuable when testing titles and thumbnails to drive engagement with your content.

Returning Viewers
Returning viewers is a measure of who returns to watch more of your videos after initial exposure. This is a great metric for determining if you’re building a community or dying out.

Unique Viewers
The number of unique viewers who are watching your videos. This is different from view count because each time a viewer watches your video it counts as a view, but unique viewers only counts the number of people watching, regardless of replays. This is a great metric for determining audience size.

You’re probably thinking “how am I ever going to track all this data?”, and that’s a valid concern.

Thankfully, all major social channels have built in tools to track data.

Here are a few:
- Youtube Studio Analytics
- Meta Business Suite Insights
- LinkedIn Analytics

What’s keeping you from tracking video metrics?

07/01/2025

06/24/2025

That’s a wrap for 2025! 🎥🍦

🔥 HUGE thanks to the creative team, you guys killed it!

Creative Director & Producer:
Videographers:
Photography:
Drone:

06/23/2025

The best days really do have ice cream 🍦

Check out the official recap video we produced for Ice Cream Days Festival 2025!

06/20/2025

We’re scooping up all the fun covering Ice Cream Days Festival this year 🍦

06/11/2025

Innova Marketing is proud to announce our Accreditation with Better Business Bureau of the Midwest Plains! Check out our BBB Business Profile here:

https://www.bbb.org/us/sd/sioux-falls/profile/video-production-services/innova-marketing-0714-1000069155