Innova Marketing

07/16/2025

Having the best customers makes it easy to be a BEST business. We'd appreciate your vote in this year's The Local Best competition in "For Business". Vote for us at TheLocalBest.com by August 4th. Thank you!

Vote for Innova Marketing here:
https://vote.thelocalbest.com/sioux-falls/ref?b=430179

07/07/2025

Your videos are failing because you’re not tracking metrics. Here are 7 metrics to start monitoring for success:

You spent five-figures on a beautiful brand story video, but you’re not tracking its performance.

So, how are you supposed to know if it was worth the investment?

Here are some key metrics you should be tracking for all types of video marketing:
- View Count
- Total Watch Time
- Click-Through Rate (CTR)
- Impressions
- Average View Duration
- Returning Viewers
- Unique Viewers

View Count
View count is an important, but an often over-valued metric. It’s great for establishing a baseline and a general overview for your video's performance.

Impressions
Impressions are the total number of people who were exposed to your content. They didn’t necessarily view or interact with your video, but they were exposed to it.

Total Watch Time
Total watch time is the cumulative count of all time your video was viewed from all viewers.

Average View Duration
Average view duration is one of the most important metrics; this reveals where your video is succeeding or failing. If you can keep viewers past the first 10 seconds you’re on the right track.

Click-Through-Rate (CTR)
Click-Through-Rate (or CTR) is the percent of people who clicked your video when it was shown in their feed. This is valuable when testing titles and thumbnails to drive engagement with your content.

Returning Viewers
Returning viewers is a measure of who returns to watch more of your videos after initial exposure. This is a great metric for determining if you’re building a community or dying out.

Unique Viewers
The number of unique viewers who are watching your videos. This is different from view count because each time a viewer watches your video it counts as a view, but unique viewers only counts the number of people watching, regardless of replays. This is a great metric for determining audience size.

You’re probably thinking “how am I ever going to track all this data?”, and that’s a valid concern.

Thankfully, all major social channels have built in tools to track data.

Here are a few:
- Youtube Studio Analytics
- Meta Business Suite Insights
- LinkedIn Analytics

What’s keeping you from tracking video metrics?

07/01/2025

06/24/2025

That’s a wrap for 2025! 🎥🍦

🔥 HUGE thanks to the creative team, you guys killed it!

Creative Director & Producer:
Videographers:
Photography:
Drone:

06/23/2025

The best days really do have ice cream 🍦

Check out the official recap video we produced for Ice Cream Days Festival 2025!

06/20/2025

We’re scooping up all the fun covering Ice Cream Days Festival this year 🍦

06/11/2025

Innova Marketing is proud to announce our Accreditation with Better Business Bureau of the Midwest Plains! Check out our BBB Business Profile here:

https://www.bbb.org/us/sd/sioux-falls/profile/video-production-services/innova-marketing-0714-1000069155

05/20/2025

We are excited to announce that Innova Marketing is a Branded Content Gold Winner for the 46th Annual Telly Awards!

Here's what the Telly's are all about:
"The Telly Awards honor excellence in video and television across all screens. The Telly Awards today celebrates the best work in the video medium in an exciting new era of the moving image on and offline.

The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 13,000 entries globally from 6 continents and all 50 states, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world. The Telly Awards recognizes work that has been created on behalf of a client, for a specific brand and/or company (including your own) or self-directed as a creative endeavor."
- The Telly Awards

To view the winning project, check out the link below.
https://www.tellyawards.com/winners/2025/branded-content/general-not-for-profit

04/23/2025

We are thrilled to launch this brand story video we created for HorsePower! This video helped Horsepower raise funds for a future site expansion and vision project.

Here's what Horsepower's executive director, Mindy Hill, had to say about the project and working with us:

"Innova Marketing created two wonderfully put together videos that so perfectly described our organization and the immediate need for a building project.

Absolutely everything exceeded my expectations! I have worked with other production companies for various other projects. They push through an agenda to get a project completed without much care for what they are actually producing.

It was the exact opposite with Daniel. He requested a meeting with me prior to our filming and wanted to know my goals, passions for the project and the meaning behind what we are doing.

He wanted to get a true feel for what this project means and how it will impact those we serve. He more than cared, he empathized. And that absolutely shined throughout the videos.

I believe the video made a direct impact on the funds that were raised during our event! When trying to express a need or trying to describe your organization, words only go so far. Daniel created a way for individuals at our event to see the therapy we provide and to see the direct need that we face!

Schedule a meeting with Daniel! I can tell you that after that first meeting, you will be sold! You will see the individual that you will get on every interaction! You will see and feel the passion for what he does and the attention to every little detail that he gives! Your services will be met and exceeded!"
— Mindy Hill, Executive Director at Horsepower

We are so thankful to have wonderful clients like HorsePower who we can serve through content marketing strategies. We wish the best to Horsepower as they continue their expansion and look forward to continue working with them.

Whether you're a non-profit needing to get the word out about your organization, or a for-profit business looking to increase revenue, a brand story video like this one is the best way to build trust and authenticity with your audience.

Start the process today by booking a free consultation call.

04/07/2025

Check out this fun and fresh Easter invitation video we produced for Morningside Lutheran Church!

03/17/2025

💡 Why lighting is the most important part of filmmaking—

When people think of creating videos, often they view the camera as the pivotal piece of gear that makes or breaks the final video.

❌ This couldn't be further from the truth.

✅ Proper lighting is what sets your videos apart from other "videographers"

🎬 We use Hollywood lighting techniques for our productions, such as this 6x6 diffusion frame to create a large source of soft light.

Have you thought about the importance of lighting before? Comment below.

03/11/2025

What's the big deal with video podcasting? According to Spotify, 66% of listeners prefer shows that utilize video over audio-only podcasts.

🎤 Why is this important?
Viewers are preferring long-form content providing in-depth conversations on dense topics.

SiriusXM reported 76% of listeners preferring episodes than ran 60-minutes or longer.

📱 Podcasts are Multi-Use
The benefit to a video-first podcast series is that you can also create short-form "reels/shorts" from your episodes.

Short-form content help increase reach and drive traffic to your full episodes.

What's keeping you from investing in a video podcast for your business? Comment below.

Visit our website to learn more about video podcasting:
https://innovamarketing.com/solutions/video/podcasting/