06/13/2026
The Lake Norden Ambulance Department needed additional volunteers.
To help communicate that need, we produced a series of videos highlighting the people behind the service and the impact they have on their community every day.
Rather than simply asking people to volunteer, the campaign reminded viewers what it means to answer the call when a neighbor needs help.
The stories shared during these interviews are still some of the most memorable we’ve had the opportunity to capture.
They were a powerful reminder of what can happen when people choose to serve their community.
