Pennylane Productions

01/09/2023

This is the 5 pillars of video strategy that we use to help businesses and non-profits dominate their industries by using video to communicate better.

Video is one of the most powerful ways to communicate today, and I'm happy to say this is what we specialize in every day.

Here is the 5 Pillars Video Strategy:

BRAND AWARENESS
Designed to increase your lead gen. Your wide net to reach an audience and get people to know who you are.

SALES & MARKETING
Designed to increase your overall revenue. These videos are going to help sell your organization, your product, or your service.

RECRUITMENT
Designed to attract and retain awesome talent. Lets your people know what's important to the organization.

TRAINING
Designed to level up skill sets, capabilities, and efficiency of your people. 24/7 tools to drive better performance from your team.

INTERNAL COMMUNICATION
Designed to connect everyone in the organization and grow together with a like-minded vision. These videos are the bloodline of your organization, especially for large companies.

This 5 pillar system allows us to create powerful video growth strategies, but we can't help until we understand the organization's goals, issues, needs, and wants.

If this sounds like what you need, I invite you to book a discovery call with me, so I can learn more about your organization and design + implement a strategy that fits your budget.

https://pennylane.youcanbook.me/

01/04/2023

How long does it take to setup and shoot a corporate video?

12/15/2022

We had the pleasure of documenting the Marty Lyons Foundation (official) 2022 Annual Gala at Villa Lombardi's. Here is the recap of the night! Thank you to all the supporters!

Special thanks to the major donors including The LandTek Group, Inc., J. Merullo Imports, American Recreational Products, A.C. Risk Management Inc., Park East Construction Corporation, Great Bay Marine, Empire Automotive Group, WATRAL BROTHERS INC, RENU Contracting Restoration, and Milburn Flooring for helping make this night possible.

And lastly, thank you to John Franklin-Myers for your sack donations, and our co-hosts Jeane Coakley and Paul Anthony for bringing this event to life.

12/13/2022

We had a blast livestreaming Messiah Sing Concert this Sunday at Unitarian Universalist Congregation at Shelter Rock (UUCSR). This was a 5 Camera Livestream setup during concert rehearsals last week. Another livestream production in the can for Pennylane Productions.

Here are 5 great advantages for livestreaming events like this at churches:

1. It allows people who are unable to attend the concert in person to experience it from the comfort of their own homes.

2. It can help to promote the concert and the church, potentially attracting new members and visitors.

3. It allows the church to reach a wider audience than just thopse in-person and share the experience with more people.

4. It can create a sense of community and connection among viewers, even if they are not physically present at the concert.

5. It can be a valuable resource for people who are unable to attend church services due to illness, disability, or other reasons.

Overall, livestreaming a concert at a church can be a powerful way to connect with people, promote the church and its events, and share the message of the church with a wider audience.

12/02/2022

Adam Forgione will be sharing frameworks to use storytelling in your marketing and sales.
People remember stories and the lessons from them. Come join us Dec 16 at 9am at Miller Business Center for this FREE event. Register today

Adam is a video marketing strategist and founder of Pennylane Productions.

Please join us at our Miller Business Morning on Friday, December 16th at 9AM. This program will be IN PERSON. After we've had some time to network, we'll help you elevate your marketing content... Tell Your Story Marketing is most influential when using storytelling. People always remember a good s...

12/01/2022

Bill Grant from www.astoldbyagency.com drops some great intel from the book from Jim Collins. The right people in the right seat can take you from good to great

11/24/2022

We hope you and your families have a Happy Thanksgiving!

11/21/2022

We are proud to share this recent video we finished for the Marty Lyons Foundation which premiered at their Gala this past Friday night, before the wish auction. The foundation grants wishes to children that are terminally ill or have chronic life-threatening illnesses.

This is Eve's story. We hope you enjoy!

11/18/2022

The Marty Lyons Foundation is having a gala Friday 11-18-22 and a Car raffle will be pulled tomorrow to win a 2022 Toyota Corolla. Tickets are $10 each and winner will be pulled at the Gala. Purchase tickets: Call 631-543-9474 or Email [email protected]

The foundation grants wishes to children who are terminally ill or suffer chronic life-threatening illnesses. A great cause to help these families in need.

11/11/2022

Thank you for your service

11/02/2022

The video production process working with Pennylane

10/13/2022

Great video is
not cheap
and cheap video is not great