PET AGE

PET AGE, a division of BridgeTower Media, is the leading B2B media brand covering the pet industry.

Pet Age is a business to business media brand covering the pet specialty retail industry

08/11/2025

Say hi to Petey!
St. Louis CITY SC and Purina introduced Petey, a 2-year-old English Labrador Retriever and a trained and certified facility dog, as the first-ever CITY team pet. Petey was trained by local nonprofit Champ Assistance Dogs and will serve as an ambassador for CITY SC in the community as well as provide wellbeing support to CITY SC players, coaches, front-office staff, supporters and fans.
CITY SC, Purina and CHAMP officially welcomed Petey to the CITY family by “signing” to the team via a ceremonial paw print and jersey presentation from CITY SC players João Klauss and Simon Becher to make it official. ⚽️🐶😍🐾

08/08/2025

Are you ready? We’ve reached another ! One lucky pet lover will receive this 180-count Vetnique YuMOVE Advanced Vet Strength Hip & Joint Health Chews with ActivEase Green Lipped Mussel (GLM)! These chews are vet recommended and help ease stiff joints, support joint structure and promote mobility in a matter of weeks. Visit Pet Age on Instagram for giveaway details!🐾

08/07/2025

Kudos to actor Josh Hutcherson for joining forces with Hill’s Pet Nutrition, which is sponsoring NBCUniversal Local's Clear the Shelters campaign. Together, they're encouraging prospective pet owners to open their hearts and homes to help countless animals find loving families during the country's largest pet adoption and donation drive throughout the month of April!

"Adopting my rescue dogs Manchi and Driver truly changed my life and ignited my passion for shelter pets," said Josh Hutcherson. "That's why I'm proud to team up with Hill's, a brand I trust and feed my own rescues. For over two decades, Hill's has changed the lives of over 15 million pets through adoption, and that's huge. As an actor who's played the underdog, it means a lot to support a brand making such a big difference. I hope anyone thinking about adoption opens their hearts to these deserving animals."

To kick-off the campaign, Hutcherson visited long-time Hill's shelter partner Pasadena Humane where he volunteered valuable time interacting with shelter pets, helping to amplify the stories of countless wonderful animals eagerly awaiting loving homes nationwide. Two pets at Pasadena Humane, Catnip (cat) and Pita Bread (dog), will be going home with three months of Hill's Science Diet pet food upon adoption.

According to Hill's Pet Nutrition's 2025 State of Shelter Pet Adoption Report, while nearly two-thirds of Americans would consider adopting their next pet from a shelter and over half are aware of fostering programs, 5.8 million cats and dogs entered shelters last year according to Shelter Animals Count. ❤️🐾😍

(Photo courtesy Hill's Pet Nutrition)

08/06/2025

We're focusing on canine joint health for this week's , as it's a common issue for aging pups. That's why we're giving away this 180-count Vetnique YuMOVE Advanced Vet Strength Hip & Joint Health Chews with ActivEase Green Lipped Mussel (GLM)! These chews are vet recommended and help ease stiff joints, support joint structure and promote mobility in a matter of weeks. Backed by over 15 years of research, this scientifically proven formula makes a real difference that you can see and your dog can feel. Visit Pet Age on Instagram for Freebie Friday details!🐾

08/05/2025

Happy National Dolly Parton Day! Most people would agree that if Dolly Parton wants something, she should have it. For a dog named Dolly Parton, however, what she wanted was a dropped pill, and it was no treat.

“Dolly is very fast, and is always looking for food,” explained Mary Jo Coltin, who lives with Dolly in Pittsburgh, Pennsylvania. “I accidentally dropped a vitamin D3 pill on the floor, and she snatched it up before I could stop her. She’s a West Highland White Terrier, so I was afraid that because of her size even one pill might be dangerous. I called Pet Poison Helpline, and they were able to confirm that Dolly was safe, and didn’t need a trip to the veterinarian. They told me what to watch for, and I monitored her at home.”

“Dolly and her family were very lucky that the pill she ingested was not enough to be a concern,” said Dr. Renee Schmid, a senior veterinary toxicologist and director of Veterinary Medicine at Pet Poison Helpline. “Many people assume that over-the-counter medications and supplements are safe, but the effects on pets can be dramatically different than in humans. You also must factor in the size difference. Just one pill of the right medication or supplement can be dangerous depending on a pet’s size and health status.”

Read more here: https://tinyurl.com/yskcy69m

08/04/2025

Thank you, Paris Hilton, for allowing us to tell your story on your love of pets and your new pet product lines with Moshiqa, Weruva and Kira Labs!
Check out Pet Age's exclusive interview with Paris here: https://tinyurl.com/5n6r55s9
(Photos courtesy 11:11 Media)
💖

08/02/2025

We are elated about this news! Actor, director, host, producer and writer Joe Manganiello is joining NBCUniversal 11th annual Clear the Shelters nationwide pet adoption and donation campaign this month and, as part of his role, will serve as a campaign spokesperson and host of the annual the Clear The Shelters TV special debuting on NBC stations nationwide on August 8.🐶

Joe Manganiello, who has an adopted Chihuahua/Pomeranian mix named Bubbles, currently stars in the Emmy-nominated film Nonnas, which is based on the true story of Joe Scaravella and the Italian restaurant he opened with local grandmothers as chefs. He is also host and executive producer of Deal or No Deal Island, which is available on Peacock TV. Manganiello recently finished production of the second season of One Piece.

BTW, happy 12th birthday Bubbles!🥰

Read about Manganiello and Clear the Shelters here: https://tinyurl.com/6dmjd7pe

08/01/2025

It’s the big day! It’s time for another ! One lucky pet parent will receive this Tall Tails flying pig dog toy! Fling, fly, fetch, repeat! With its double reinforced mesh fabric and inner rope structure, this little piggy is sure to provide long-lasting fun for any dog that enjoys a game of fetch ... in this case, fling! Visit Pet Age on Instagram for FF details! 🐷😍

07/31/2025

The theme song from Jaws should always play whenever you boop the snoot.

07/30/2025

"When pigs fly" goes that popular saying ... well, they're taking to the sky for this week’s ! We're giving away a Tall Tails flying pig dog toy! Fling, fly, fetch, repeat! This plush toy is designed for endless interactive play and cuddles. Your dog will love playing fetch with just one fling of this flying toy. In addition, the squeakers are sewn into a separate pouch and stitched into the seam for extra protection. Visit Pet Age on Instagram for FF details, and please note that the human limb is not part of the giveaway prize. 🐷

07/29/2025

It's time! Yes, it's true! The August issue of Pet Age features a cover story of our exclusive interview with global icon and businesswoman Paris Hilton, where we discuss everything from her first pet to her newest pet products that are available to pet parents! Visit www.petage.com and discover more great stories on the pet industry! 💖🐾🎀👑

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