Ugly Dog Media, Inc.

11/15/2016

Those in the marketing, advertising and PR businesses are spending an inordinate amount of time worrying about how to market to the rapidly growing millennial market. The fact that this younger population responds less to advertising than any previous generation has marketers scurrying for alternative solutions. But while devoting energy to capturing millennial spending money, those marketers may be forgetting about what is still an even bigger market -- baby boomers and senior citizens.

https://www.entrepreneur.com/article/282719

The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.

09/29/2016

Marketing an online startup naturally includes a social media element, but if you don’t have key influencers on your side, growth isn’t going to happen quickly. How do new businesses get hundreds of thousands of Twitter followers and Facebook likes?

https://www.entrepreneur.com/article/281657

08/14/2016

User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative comments. But if done right, it will pay off more than any other type of content marketing.

https://www.entrepreneur.com/article/274532

Clever ads no longer fit the bill. Successful content marketing has become a two-way conversation.

05/27/2016

CrowdReviews’ Jeev Trika writes about “The context of digital marketing and the consumer conversation” in the Cloud Expo Journal.

http://cloudcomputing.sys-con.com/node/3797946

05/23/2016

elastic.io’s Igor Drobiazko write about “Taking the Next Step Forward in SaaS”. Igor will be leading a session at the Cloud Expo in New York this June.

http://cloudcomputing.sys-con.com/node/3788841

05/20/2016

MarTech Advisor Magazine’s article, “Managing Customer Relationships in Indirect Sales Channels,” offers insights into how companies can manage sales relationships in the channel without giving up control.

http://www.martechadvisor.com/articles/channellocal-marketing/managing-customer-relationships-in-indirect-sales-channels/

Art Smith, Managing Director of Adducia Consulting advises marketers not to completely surrender key sales opportunities to Channel Partners

05/16/2016

Is there a gap between the promise and the reality of SaaS? Check out “Why your SaaS Ecosystem isn’t Delivering,” by Renat Zubairov, CEO of elastic.io, a provider of integration platform-as-a-service.

http://devops.com/2016/05/02/saas-ecosystem-isnt-delivering/

Cloud computing and -as-a-service deliverables such as SaaS have the potential to be transformational, but their value depends on whether you see them as tactical, single-purpose tools or as part of a larger and more strategically integrated ecosystem. The cloud today is embraced almost universally…

05/11/2016

What does customer satisfaction really look like? There is a mismatch between what leadership knows about the customer journey, and what is happening among call center staff. Read about it on Business.com:

http://www.business.com/customer-service/what-customer-satisfaction-looks-like/

There is a mismatch between strategy and ex*****on when it comes to customer experience. The first step is to understand just what CX is.

05/09/2016

The Internet of Things is bringing about big changes in how those “things” are sold in the sales channel. Read about the Channel Data Management approach in Your Commerce.

http://www.your-commerce.com/article/article.php?id=61

05/06/2016

Do those surveys that ask you to rank your experience from “extremely dissatisfied” to “extremely satisfied” really mean anything? In fact, those designations aren’t enough to really understand how a consumer feels about your product. Dan Blacharski weighs in with his article on Customer Think, “When ‘Extremely Satisfied’ Isn’t Good Enough”, quoting Motista’s CEO Scott Magids on measuring the emotional connection between consumers and the brands they love.

http://customerthink.com/when-extremely-satisfied-isnt-good-enough/

05/04/2016

The Customer Experience movement is taking over, and companies with large sales channels are paying attention. The latest thought leadership from UDM’s Dan Blacharski takes on the issue in Innovation Excellence Magazine, in his article, “Channel Data Management and the Customer Experience Movement.”

http://www.innovationexcellence.com/blog/latest-articles/2016/04/22/channel-data-management-and-the-customer-experience-movement/?Itemid=88

04/29/2016

Do you think SEO means creating hundreds of spam articles, keyword packing, and posting on sites nobody reads? Think again. Jeev Trika, CEO of CrowdReviews.com, talks about The New SEO in his article, “Online Reviews, The New SEO and Smart Marketing.”

http://www.techsling.com/2016/04/online-reviews-new-seo-smart-marketing/

Every company from the one-person e-commerce shop to Fortune 1000 multinationals understands the need for SEO – but very few …