Defined Edge Social Media Solutions

Defined Edge Social Media Solutions The world didn’t need another marketing agency. What it needed was someone who actually cared. Sure, there are plenty of agencies.

I started Defined Edge because I saw small business owners and nonprofit leaders — the people with the biggest hearts — getting overlooked by agencies chasing bigger paychecks and easier wins. But very few are the right fit for people like you. Defined Edge was built to fill that gap — where strategy meets support, and where business owners don’t just feel helped… they feel seen. I’m not here to shout the loudest. I’m here to listen, to guide, and to be the one you trust with your story.

🍂 “Hey, it’s fall… time to stretch, grow, and crush Q4 like a pumpkin spice latte on Monday morning.Let’s be real — this...
09/25/2025

🍂 “Hey, it’s fall… time to stretch, grow, and crush Q4 like a pumpkin spice latte on Monday morning.

Let’s be real — this year hasn’t gone perfectly. You’ve pivoted, stumbled, tried new things, and maybe even questioned yourself. And that’s okay. Every little change, every “oops” moment, every small win — it all counts.

Q4 is almost here. This is your stretch. Your chance to finish strong, finish smart, and finish with purpose. Not everything needs to be perfect — but every intentional step gets you closer.

🍁 Fall is your stretch—let’s make these last months count. Go finish strong!

Networking events are NOT my natural habitat… but last week, I walked straight into one.If you know me, you know I’d rat...
09/24/2025

Networking events are NOT my natural habitat… but last week, I walked straight into one.

If you know me, you know I’d rather sit in a quiet corner than be the one starting conversations. But growth doesn’t happen in corners.

So, I introduced myself. And the very first thing I heard was:
👉 “Oh, I already have a marketer.”

Every bone in my body wanted to say:
“That’s great — but they’re not ME....I'm different!”

Instead, I smiled and replied:
“That’s great! If anything ever changes, keep me in mind.”

Here’s the thing: there ARE a lot of marketers out there.
But most? They’ll hand you a cookie-cutter plan and call it a “strategy.”

That’s not me.

I’ll tell you the hard truths about what’s holding your business back.
I’ll create a plan that actually fits YOU.
And I’ll walk beside you while you put it into action.

Because Defined Edge isn’t about selling a service.
It’s about making sure your business doesn’t just survive — it grows.

Sometimes, stepping into the room is the hardest part.
But when you do, people finally get to see who you really are. And that’s where the difference begins.

09/21/2025
✨ Want to look more legit online in less than 10 minutes? Start with this: refresh your bio.Your bio is either attractin...
09/21/2025

✨ Want to look more legit online in less than 10 minutes? Start with this: refresh your bio.

Your bio is either attracting clients… or making them scroll right past you. Most bios sound like résumés. Nobody’s impressed.

Here’s a simple 3-step formula you can update TODAY in under 10 minutes:

WHO you help (small businesses, nonprofits, busy parents, etc.)

HOW you help them (your core service or result)

One “personality stamp” (emoji, quirk, or keyword that makes it feel human)

💡 Examples:

Small Business: Instead of using “Owner at ABC Boutique | Women’s fashion and accessories”
Try using “Helping women feel confident with affordable, stylish fashion”

Nonprofit: Instead of using “Nonprofit focused on youth programs”
Try → “Creating safe spaces for teens to learn, grow, and thrive”

I believe a bio should feel like you — clear, confident, and human. (Mine’s a little longer than average, but it’s a strong example of showing heart while still making it clear who I help and how.)

👉 Not sure if your bio is doing its job? Drop a comment or DM me your bio, and I’ll personally help you tweak it — free. Let’s make your first impression work for you, not against you.

Add-ons that make your business look like it means business.Your marketing doesn’t need more — it needs the right extras...
09/17/2025

Add-ons that make your business look like it means business.

Your marketing doesn’t need more — it needs the right extras.

That’s why I’ve rolled out a new collection of add-on services designed to give small businesses and nonprofits the quick wins they’ve been waiting for.

Because sometimes it’s not about reinventing the wheel… it’s about tightening the bolts so you can actually move forward.

💬 Tell me what’s missing in your marketing right now and I’ll tell you if I’ve got an add-on for it. Go ahead, let's talk about it!

09/16/2025

Small businesses don’t need bigger budgets. They need smarter tools.

That’s why I’m rolling out add-on services — designed to help local businesses show up stronger without breaking the bank.

Stop waiting. The perfect time left the building a long time ago.Monday doesn’t bring motivation.Tuesday doesn’t bring d...
09/15/2025

Stop waiting. The perfect time left the building a long time ago.

Monday doesn’t bring motivation.

Tuesday doesn’t bring discipline.

Wednesday… well, it’s just hump day with endless notifications.

Thursday tries, but you’re tired.

Friday hands you excuses wrapped in leftover pizza. 🍕

Here’s the truth: progress doesn’t wait for you to feel ready. It happens when you take messy, small action anyway.

This week, try one tiny social media step instead of aiming for perfection:

Draft a quick post or caption

Snap a photo or short video for your feed or story

Reply to one comment or DM

Plan one post for the week ahead

TOUGH LOVE MOMENT: staying stuck scrolling is a choice. Growth, even tiny, is too.

Comment with one small social media step you’ll take this week —l et’s celebrate it together.

The truth about Facebook reach: it’s not luck, it’s strategy...and most people get it wrong.Want more eyes on your posts...
09/15/2025

The truth about Facebook reach: it’s not luck, it’s strategy...and most people get it wrong.

Want more eyes on your posts? Focus on these simple strategies:

⏱ Get early engagement – likes, comments, and shares in the first hour signal FB your content matters.

💬 Encourage real comments – posts with text comments reach farther than posts with likes alone.

❤️ Use meaningful reactions – hearts, cares, and wows carry extra weight.

🕒 Post when your audience is active – timing can make or break reach.

💡 These small steps can make a big difference in who actually sees your content.

Curious to see the difference? Engage with this post and watch the magic happen 💛

You might scroll past this — but please don’t. It’s about something we all should notice.💛 Next time you have a chance t...
09/13/2025

You might scroll past this — but please don’t. It’s about something we all should notice.

💛 Next time you have a chance to do something small for someone — don’t hesitate. You might be the reason they keep going.

You wouldn’t believe the number of kids I’ve seen cry in bathroom stalls, stuffing notebooks in their pants because they bled through.

My name’s Evelyn. I’m 68. I mop the floors at Lincoln High every night after the last bell. Most folks don’t notice me. That’s fine. Invisible people can see a lot.

I see the football players strut like kings, the girls in glittery sneakers whispering in packs, the shy kids trailing behind like shadows. I see which lockers get slammed shut with laughter and which ones stay empty, untouched, like even the metal knows its owner doesn’t belong.

One Tuesday night, late fall, I saw her. Jessie. Fifteen, maybe. She sat on the bathroom floor, knees pulled tight, face blotchy. She had wrapped her sweatshirt around her waist, but I could see the stain anyway. Her hands were trembling as she tried to fold notebook paper, sliding it into her underwear like it was going to help. My heart broke so hard I had to lean against the wall.

I didn’t say a word. I knew that look—humiliation mixed with panic. Talking only makes it worse. So, after she left, I unlocked the last locker at the far end of the hall. Nobody used it anymore. I put a small grocery bag inside: a clean T-shirt from my son’s old college days, a pack of pads, and a note scribbled on a receipt: “You’re not broken. Take what you need.”

The next morning, it was gone.

I thought maybe she’d never use it again. But the following week, I left another bag—some socks, a little bottle of lotion from the dollar store, another note: “You matter more than you know.”

Gone again.

By December, it wasn’t just her. Someone left a granola bar in there. Another day, I found a pair of mittens. Then a sticky note with messy handwriting: “Thanks. Whoever you are.”

It snowballed.

One Friday, I came in to sweep and saw three girls huddled at the locker, whispering. One slipped a toothbrush inside. Another shoved in a hoodie. They glanced around like they were smuggling diamonds. When they saw me, they froze, eyes wide. I just winked and kept walking.

The Giving Locker, they started calling it.

By January, kids were checking it between classes, not just to take but to leave. Notes with doodles: “Stay strong, girl.” Little bags of Skittles. Hand warmers. A new spiral notebook. Even the star quarterback dropped off a six-pack of Gatorade once, mumbling something about “for whoever’s thirsty.”

Word reached the teachers. Some rolled their eyes, said it was a distraction. One even tried to tape it shut. But when that happened, the students raised hell. They stormed the principal’s office, waving little notes they’d saved from the locker. One girl stood up, voice shaking but fierce, and said, “That locker kept me alive when I thought I didn’t matter.”

Silence. Heavy and real.

The principal didn’t shut it down after that. Instead, he asked me to keep an eye on it. Like I hadn’t been all along.

But here’s the thing: it stopped being mine a long time ago. It belonged to them. To Jessie. To every kid who ever stared into a mirror and felt less than human. To every boy too ashamed to admit his shoes had holes. To every girl who thought she had to hide blood and tears and hunger behind a fake smile.

One afternoon, I caught Jessie again. She wasn’t crying this time. She was standing tall, slipping a box of pads into the locker. Her cheeks flushed when she saw me, but she smiled. A small, brave smile. “Thank you, Miss Evelyn,” she whispered.

I wanted to tell her it was nothing. Just old underwear and cheap chocolate bars, just scraps from a cleaning lady’s paycheck. But that would have been a lie. It wasn’t nothing. It was everything.

The last week of school, I found a note taped to the inside of the locker door in bright purple ink. It said:

“It’s not about what you take. It’s about knowing someone cares enough to leave something.”

I stood there in the empty hallway, mop still dripping, tears streaking my cheeks.

You see, we keep waiting for grand gestures—new programs, speeches, government funds. But sometimes change starts with an old woman slipping a pad and a candy bar into an unused locker.

The world tells these kids to toughen up, to stop whining, to figure it out on their own. But life is hard enough without carrying shame on top of hunger and loneliness.

That locker taught me something: You don’t have to be a teacher or a parent or a hero to make a difference. You just have to notice. And do the small thing in front of you.

So if you’re reading this—next time you see a chance to slip kindness under the door, or into a locker, or across a counter—don’t hesitate.

Because what looks like nothing to you might be the only thing holding someone together.

Heard this one before? 👀 Let’s set the record straight…
09/10/2025

Heard this one before? 👀 Let’s set the record straight…

Your business grows in whispers before it shouts... what quiet win are you celebrating today?
09/08/2025

Your business grows in whispers before it shouts... what quiet win are you celebrating today?

Snooze button called… I didn’t answer. Not here for mediocre, even on the weekend.
09/06/2025

Snooze button called… I didn’t answer. Not here for mediocre, even on the weekend.

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South Chesterfield, VA

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