Defined Edge Social Media Solutions

Defined Edge Social Media Solutions Helping small businesses & nonprofits grow online — with strategy, heart, and results. The world didn’t need another marketing agency.

What it needed was someone who actually cared. I started Defined Edge because I saw small business owners and nonprofit leaders — the people with the biggest hearts — getting overlooked by agencies chasing bigger paychecks and easier wins. Sure, there are plenty of agencies. But very few are the right fit for people like you. Defined Edge was built to fill that gap — where strategy meets support,

and where business owners don’t just feel helped… they feel seen. I’m not here to shout the loudest. I’m here to listen, to guide, and to be the one you trust with your story.

I caught a glimpse of Santa’s list today… and my name was on it. 😳🎅You know that feeling when you’re let in on a secret ...
11/06/2025

I caught a glimpse of Santa’s list today… and my name was on it. 😳🎅

You know that feeling when you’re let in on a secret so good you can hardly keep it to yourself? That’s me right now. 💌

There’s something new on Santa’s list this year… and I may have had a hand in writing it.

Stay tuned — the magic’s about to go digital. (Oops. Did I say too much? 😉)

11/05/2025

You’ll never feel fully ready to move your mission forward — and that’s okay. The “right time” doesn’t appear… you create it.

Growth happens when you move — when you stop overthinking and start showing up, even when things aren’t perfectly planned.

That’s why I love seeing organizations like the Brandon Robertson Foundation Against Gun Violence stepping into action with their Fire for Change Challenge. 🔥 They’re not waiting for next year’s perfect moment — they’re building the foundation for it right now.

Momentum doesn’t just build itself. You build it — one step, one story, one spark at a time.

✨ Your mission grows when you move.

11/03/2025

At Defined Edge, we love helping brands connect in ways that surprise and delight.

Sometimes strategy looks like fun… sometimes like a little holiday magic. Stay tuned—you won’t want to miss this!

Follow along to see how creativity meets strategy this season!

Ever stare at your screen wondering what to post next… and then just close the app instead?I’ve been there — the ideas d...
11/02/2025

Ever stare at your screen wondering what to post next… and then just close the app instead?

I’ve been there — the ideas dry up, the algorithm feels against you, and you start questioning if showing up even matters anymore.

That’s exactly why I started the NO BS Social Media Note — short, real, and honest advice for small business owners and nonprofits who are trying to stay visible without burning out.

It’s not filled with jargon or “you should” talk —but it IS the kind of guidance I wish I had when I was trying to make sense of marketing on a small budget.

👉 If you’ve ever felt like social media was more stress than strategy, this is your sign to join.

No fluff. No sales pitch. Just truth, strategy, and a little encouragement to keep you going.

🔗 Sign up here: https://tinyurl.com/4c6zyrsf

Your time matters. Let’s make it count.

Fall back? Sure.But never behind. 👏The clock might change, but your direction doesn’t. This shift is just a reminder to ...
11/01/2025

Fall back? Sure.
But never behind. 👏

The clock might change, but your direction doesn’t. This shift is just a reminder to pause, refocus, and keep moving toward what you’re building — one intentional step at a time.

Seasons change, time changes, but your vision? That stays steady.

When your brainstorming buddy shows up in a red suit and brings cocoa instead of coffee... you know it’s going to be a m...
11/01/2025

When your brainstorming buddy shows up in a red suit and brings cocoa instead of coffee... you know it’s going to be a magical collaboration.☕🎅

I thought our first chat was magical… but this time, we started making plans. Big, merry, twinkling plans. We have been working on something that’ll sprinkle a little joy across your screen this season — and trust me, it’s worth the wait.

It’s amazing what happens when creativity meets Christmas spirit!

Can’t say much more — but this project? Definitely North Pole approved.

11/01/2025

Don’t hit cruise control just yet. 🚀
November isn’t the time to slow down — it’s the time to stand out. 💡”

While others wait for January to find their spark, you can use this month to fine-tune your message, refresh your presence, and remind your audience that consistency creates trust.

Strong brands aren’t built by chance — they’re shaped by heart, strategy, and a little November momentum. 🍂

Tell me — what’s the one thing you’re focusing on this month to finish strong? ⬇️ If you share yours in the comments below, I'll share mine!

I’m about to share something with you that most marketing agencies would never admit.Ready? Here it goes…Y’all… I just p...
10/28/2025

I’m about to share something with you that most marketing agencies would never admit.

Ready? Here it goes…

Y’all… I just popped a “Z.”

Not a nap. Not a zit. Not even some zen. A Zyrtec!

Because apparently, my sinuses can sense rain before the weatherman does. 🙃

But as I was fighting the sniffles, I realized — running a small business is kind of like allergy season, isn’t it?

You can’t always control what’s in the air (algorithms, competition, chaos)… but you can control your response.

That’s where strategy (aka the “Zyrtec” of marketing) comes in. It won’t stop the storm — but it sure makes it easier to breathe through it. 💨

So here’s your reminder: pop your “Z” — whatever brings calm and clarity to your business today.

What’s your version of Zyrtec when things get a little stormy? ☔ If you're happy I found my "Z", go ahead and give me a 👍!

You'll never believe who stopped by my office this week....👀There's a special kind of magic in the air - the kind that s...
10/25/2025

You'll never believe who stopped by my office this week....👀

There's a special kind of magic in the air - the kind that smells like cocoa and mischief. Let's just say...I've had some VERY FESTIVE company lately.

Can't share details YET, but if you love holiday wonder as much as I do, you're going to want to keep your eyes here.

❓Any guesses what Santa and I are up to?

“One post fits all” sounds nice… but that’s not how growth works.Each platform has its own vibe—your content should too....
10/23/2025

“One post fits all” sounds nice… but that’s not how growth works.
Each platform has its own vibe—your content should too.
Need help matching your message to the platform? Let’s talk. 😉

The secret to October success… no cauldron required!This October, think like a trick-or-treater: go where your audience ...
10/21/2025

The secret to October success… no cauldron required!

This October, think like a trick-or-treater: go where your audience already is, offer something sweet (or surprising), and don’t be afraid to dress your content up for the season. Seasonal creativity = more eyeballs + more smiles.

Share one way you’re making your content delightfully unexpected this month!

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