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Publishing a book doesn’t automatically mean people will buy it. Here’s a look at why many books struggle to sell and wh...
09/14/2026

Publishing a book doesn’t automatically mean people will buy it. Here’s a look at why many books struggle to sell and what authors should be thinking about instead.

One of the hardest truths in publishing is this:Your book is not the exception.I see this all the time.Authors believe that once their book is published: • it will immediately take off • readers will find it • a publisher will somehow make it succeedBut every author—no matter how talented—...

Publishing isn’t the finish line. Before your book launches, there are important things you can do to prepare your audie...
09/11/2026

Publishing isn’t the finish line. Before your book launches, there are important things you can do to prepare your audience, understand publishing, and get honest feedback.

Most authors think publishing a book is the finish line.It’s not.Publishing is the starting line.And if you don’t prepare before that moment, you’ll feel it after—when the book is live, and nothing really happens.I’ve seen this play out over and over again.So before you publish, here are t...

Authors should have expectations for their publisher, but those expectations also need to be realistic. Here’s a look at...
09/10/2026

Authors should have expectations for their publisher, but those expectations also need to be realistic. Here’s a look at what you should—and shouldn’t—expect from a publisher.

One of the biggest issues I see in publishing isn’t bad intent—it’s misaligned expectations.Authors come in excited (which they should be), but often with assumptions about how publishing works that don’t match reality. That gap is where frustration happens.This isn’t about saying one publ...

One of the hardest truths in publishing is that many books are published too early. Here are some things to consider bef...
09/07/2026

One of the hardest truths in publishing is that many books are published too early. Here are some things to consider before deciding your manuscript is truly finished.

One of the hardest truths in publishing is this:Most books are published too early.Not because the author isn’t talented.Not because the idea is bad.But because the author hasn’t gathered enough real, objective feedback to actually know where their book stands.Finishing a manuscript feels like t...

Not all publishing paths are the same, and not every author is looking for the same thing. Choosing the right publisher ...
09/05/2026

Not all publishing paths are the same, and not every author is looking for the same thing. Choosing the right publisher can make a major difference in your publishing experience.

Not all publishing paths are the same.And more importantly—not all authors are looking for the same thing.A lot of frustration in publishing doesn’t come from bad intent. It comes from choosing a path that doesn’t match your goals.Because the reality is:The “right” publisher depends on wha...

A finished book isn’t automatically a good book. Let’s look at what actually makes a book work from the perspective that...
09/03/2026

A finished book isn’t automatically a good book. Let’s look at what actually makes a book work from the perspective that matters most: the reader’s.

One of the biggest misconceptions I see from authors is this:They think a book is good because they finished it.Or because it makes sense to them.Or because they’ve read it so many times that it feels polished.But readers don’t experience your book the way you do.They don’t have your context. ...

Getting your first 100 book sales can be one of the hardest parts of publishing. Here’s a practical look at reaching tho...
09/01/2026

Getting your first 100 book sales can be one of the hardest parts of publishing. Here’s a practical look at reaching those first readers without wasting money.

There’s a well-known reality in publishing:Most books sell only 100–250 copies over their lifetimes.Exact numbers vary depending on the source, but the takeaway is consistent:Breaking past 100 sales is a real milestone.And most authors never get there.Not because their book couldn’t—but beca...

Don’t just publish your book and wait to see what happens. Start building demand before launch so you already have peopl...
08/29/2026

Don’t just publish your book and wait to see what happens. Start building demand before launch so you already have people waiting for it.

​Most authors rush to finish their book, publish it as fast as they can, and then wait to see what happens.And for a lot of them, not much happens.If you think about it, that approach doesn’t really make much sense. If you were planning something important—like a wedding or any type of event.....

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