Brkthru

Brkthru Brkthru provides a new solution in paid digital media that starts and ends with YES.

We are a leading digital media agency that offers solutions to both clients direct and agencies. We specialize in helping clients achieve advanced, effective online advertising solutions with no campaign minimums, lower CPMs, less rules, and makes it easy to understand the AdTech ecosystem.

50 states. 1 relentless co-founder. Infinite client dedication.This week, our co-founder Jeff Hastedt officially set foo...
07/07/2025

50 states. 1 relentless co-founder. Infinite client dedication.

This week, our co-founder Jeff Hastedt officially set foot in his 50th state - Alaska. 🫎🌲✈️

From big cities to the most remote corners of the U.S., Jeff believes there’s no substitute for showing up in person. Listening. Learning. Shaking hands. That mindset is woven into Brkthru’s DNA - and it’s one of the reasons our partners trust us to show up and go the extra mile (or a few thousand).

At Brkthru, we’re proud to be a team that doesn’t just talk about relationships - we invest in them.

Joining Jeff in Alaska were Brkthru's National Director of Client Success Dustin Moody and National Account Executive/Strategic Partnerships Sean Scanlon.

Congrats, Jeff, on this epic milestone! And thank you for leading by example every single mile of the way.

The Media Team at Brkthru wrapped their fourth annual department offsite, and their second at our Detroit Training Cente...
06/20/2025

The Media Team at Brkthru wrapped their fourth annual department offsite, and their second at our Detroit Training Center. This group of 45 media wizards - leaders, media traders, ad ops and SEM specialists - spent their time together refining their craft, learning about new and emerging tools and participating in presentations with partners from The Trade Desk and The Walt Disney Company.

"While the content is valuable, it is second to the team and relationship building that comes out of these in-person meetings," said Tom Leone Vice President of Media Services at Brkthru. "My favorite part of being a remote company is getting together in person to share meals, stories, laughs and a Detroit Tigers game."

This is how we do it at Brkthru!

8 More BTU Caps in the Air! The most-recent graduates of Brkthru U completed our week-long onboarding and training becom...
06/13/2025

8 More BTU Caps in the Air!

The most-recent graduates of Brkthru U completed our week-long onboarding and training becoming the thirteenth class since launching the program in December 2022.

This group of new Brkthru employees chose the name 13TU (a clever mash up of the numbers 1 and 3 to resemble a B). Dave Asch, Kelsey Martinolich Jackie Lixie, Kyle Jackson, Daniel Whiteside, Connie Cox, Shannon Finn and Victoria Navarro - graduated with honors from our innovative, weeklong immersive training program we call Brkthru U.

Facilitated this semester by Eric Mossack, Emily O’Connor and Jennifer Brinn, the class covers our commitment to service, Core Values and brand pillars, how we work and processes, strategic approach to digital media, department overviews, our clients and key verticals, and The Brkthru Way.

Brkthru U classes are held at our Detroit Training Center in Southfield, MI, a 7,000 square-foot facility that includes two training rooms, modular open space and offices, and state-of-the art audio-visual technology.

If you’re a digital media pro who might be curious about a company that invests time and resources to onboarding and training all employees, swing on over to our careers page to check out the open positions.

Members of the Brkthru regional hub in Detroit hosted the June 2025 class of Brkthru U to a welcome dinner of Detroit pi...
06/12/2025

Members of the Brkthru regional hub in Detroit hosted the June 2025 class of Brkthru U to a welcome dinner of Detroit pizza and brews at famous Como's in Ferndale, MI.

Brkthru U is the weeklong training class where new employees are immersed in the Brkthru Way.

From all of us in the Motor City and across Brkthru, we're glad you're here and part of this fantastic team that continues to break new ground in digital media and keep our clients happy!

As we wrap up celebrating the anniversary of Brkthru, we thank the many Brkthru employees who volunteered throughout the...
06/10/2025

As we wrap up celebrating the anniversary of Brkthru, we thank the many Brkthru employees who volunteered throughout the month as part of our 31 Days of Service program.

This year, 91 Brkthru employees, working with their regional hubs, as teams or individually, dedicated nearly 800 hours of community service for 24 non-profit organizations.

This is our fourth year of 31 Days of Service, where Brkthru encourages and supports employees across the country with time off as a way we recognize our anniversary month and our commitment to service.

“Co-founder Andrew Sklerov and I are extremely proud of how Brkthru employees came out in force this year for this important initiative,” said Co-Founder and Managing Director Jeff Hastedt. “It’s another way we define service at Brkthru – to our clients, each other and the communities in which we live.”

In 2025, Brkthru team members:
- Planted trees and cleaned community parks
- Picked and packed meals for food pantries
- Cared for animals at humane and animal shelters (even at a fox sanctuary)
- Tended gardens and harvested produce for those in need
- Organized and stocked essentials for children’s charities
- Raised funds by running in a 5k

Caring and Contribution are just two of the Core Values at Brkthru, and along with Positive Attitude, Communication and Trust.

Members of the Brkthru team in Philadelphia volunteered with the Friends of Wissahickon in support of Brkthru’s 31 Days ...
06/09/2025

Members of the Brkthru team in Philadelphia volunteered with the Friends of Wissahickon in support of Brkthru’s 31 Days of Service project.

Chief Technology Officer Tim Breslin and Account Director-Media Brendan Hoffman helped with trail maintenance, cleared weeds and leaves from around newly planted trees (so they don’t have to compete for water and nutrients), and picked up trash along the way.The Friends of Wissahickon, cares for the 2,000-acre park in Northwest Philadelphia.

“It was a hot day, but that didn’t stop us from proudly representing our Philly hub and making a difference in our local community!” according to Hoffman.

Thank you Tim and Brendan for your service!

The Brkthru Orlando Hub of Sofia Callejas, Yineth Balanos Rodriguez and Xiomara Montalvo participated in a rainy 5k wher...
06/09/2025

The Brkthru Orlando Hub of Sofia Callejas, Yineth Balanos Rodriguez and Xiomara Montalvo participated in a rainy 5k where the registration fees and donations went to a local food bank. Their efforts were in support of Brkthru’s 31 Days of Service program, where we support all employee community service contributions as a way we celebrate our anniversary month.

In total, these three helped the 5k raise 110,308 meals for Second Harvest Food Bank of Central Florida!

In support of Brkthru's 31 Days of Service community service program, Director of Client Success Julie Cameron completed...
06/06/2025

In support of Brkthru's 31 Days of Service community service program, Director of Client Success Julie Cameron completed her volunteer project at Feed My Starving Children in Eagan, MN.

This incredible organization packs and ships meals to underdeveloped countries where communities are heavily impacted by diseases such as pneumonia, malaria, and undernutrition.

Julie spent an evening working alongside other dedicated volunteers to prepare meals, while learning more about the mission and global impact of the organization. She shared that it was a rewarding experience — and she’s already looking forward to participating again next year!

Another Brkthru team member is demonstrating our Core Value: Contribution! As part of our 31 Days of Service celebrating...
06/05/2025

Another Brkthru team member is demonstrating our Core Value: Contribution!

As part of our 31 Days of Service celebrating our anniversary month, employees across the country are giving back to their communities in meaningful ways.

Director of Client Success Sean Hammad went paws-on at the Arizona Humane Society, dedicating his time to care for some of the most vulnerable animals. From feeding cats, kittens, dogs, and puppies, to cleaning kennels, doing laundry, and washing dishes—Sean did it all to help ensure these sweet animals are well cared for.

Thank you, Sean, for supporting the mission to save the most vulnerable animals and enrich the lives of pets and people. Your efforts truly make a difference!

31 Days of Service commemorates Brkthru’s anniversary month by supporting our team members with time off to give back to...
06/05/2025

31 Days of Service commemorates Brkthru’s anniversary month by supporting our team members with time off to give back to their communities.

Throughout the month, we’re highlighting how Brkthru employees across the country are making a difference through local acts of service.

The Brkthru Austin Crew (aka the Grub Hub) of Lori Hickman, Michelle Cisneros, Sarah Saiz, Ryann Johnson and Christie Illanes, rolled up their sleeves and partnered with Keep Austin Beautiful to help clean up Roy G. Guerrero Park.

Founded in 1983 by then-Mayor Ron Mullen, Keep Austin Beautiful has spent nearly half a century empowering residents to care for their environment through education, community resources, and volunteer opportunities. While the organization has grown and adapted over the years, its mission remains steadfast: to keep Austin safe, clean, and beautiful.

With a shared vision of creating the cleanest, most beautiful community in the country, we’re proud to support this important work — one park, one project, and one passionate team at a time.

During the month of May, Brkthru employees celebrate the company’s anniversary by taking part in the 31 Days of Service ...
06/03/2025

During the month of May, Brkthru employees celebrate the company’s anniversary by taking part in the 31 Days of Service initiative. As Brkthru hubs across the country get together to volunteer at local organizations and charities, we are reminded of the importance of giving back to our communities.

The Brkthru Columbus Hub, Colleen Buzza, Matt McCague and Nicole Mieskoski volunteered at the Healthy New Albany Food Pantry. The organization works to end food insecurity in the Northeast area of Central Ohio and it serves over 250 local families in need. The group volunteered by helping pack Summer meals for the families.

At Brkthru, 31 Days of Service is a time when we renew our shared commitment to the value of service. Thank you to the Columbus hub for your work helping to put food on the table for those in need!

https://healthynewalbany.org/what-we-do/food-pantry/

All of Brkthru’s client-facing teams completed our 𝐓𝐞𝐚𝐦 𝐂𝐨𝐫𝐧𝐞𝐫𝐬𝐭𝐨𝐧𝐞 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 over the past six months – a key initiative ...
05/22/2025

All of Brkthru’s client-facing teams completed our 𝐓𝐞𝐚𝐦 𝐂𝐨𝐫𝐧𝐞𝐫𝐬𝐭𝐨𝐧𝐞 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 over the past six months – a key initiative ensuring we have the strongest, most efficient teams that support long-term growth.

Developed by Senior Learning and Development Specialist, Eric Mossack, the program uses practical resources and proven methods to build a solid foundation for our teams to deliver exceptional service for our clients.

To-date, 18 teams of more than 120 Brkrthru employees have completed the program. At Brkthru, we believe that investing in our teams ensures our clients get the best results.

Curious how Brkthru’s teams can help you reach your marketing goals? Let’s talk!

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