12/07/2025
Something big is coming. And if youâre paying attention, you can already feel the shift. Social commerceâbuying inside the app, through creators, with just a few tapsâis becoming the new norm. Not tomorrow. Not âsomeday.â Now. Itâs already happened in China. And the platforms here are racing to catch up. This kind of content? Itâs going to be some of the best-performing stuff out there. Not because itâs trendy, but because it works. Iâve seen the ad spend. The ROI is wild. But letâs be realâitâs not for everyone. Iâve tried it. I personally donât love making that kind of content. But Iâd be lying if I said it doesnât pay off when done right. The opportunityâs there. The question is: Are you going to learn how to ride the waveâor scroll past it? I go deeper in my podcast + newsletter. Links in bio.