07/28/2025
Last night while fishing and placing my weekly grocery order, I got to thinking about local businesses struggling with marketing during this chaotic economy.
For those of you reaching out without much marketing budget, I encourage you to think of your marketing like planting an orchard vs. buying groceries when planning your weekly meal plan.
You ought to be setting up a system and processes that if the grocery store shuts down - you can still feed your family weekly.
Most businesses post randomly (buying groceries) - they get immediate content but no lasting growth. They're surviving day-to-day because that's what smart entrepreneurs do, but long-term planning gets pushed aside.
Strategic content planning is like planting an orchard: Each post/email/campaign plants a seed that grows into top-of-mind awareness. Month 3's content builds on Month 1's foundation.
What this looks like in practice - our 4-stage rocket approach:
✅ Stage 1 (Foundation): "Who we are" → Stage 2 (Value): "Why it matters" → Stage 3 (Proof): "Success stories" → Stage 4 (Conversion): "How you can start"
✅ Your audience isn't seeing random posts - they're experiencing a brand journey
✅ Works whether you're a small nonprofit or a private equity firm - everyone needs systematic visibility.
The result: Your quarterly content plan doesn't just fill social media - it drives your radio spots, print ads, email newsletters, even your networking conversations.
2025 advantage: AI creates content fast, but strategy creates lasting relationships.
Ready to plant your orchard instead of grocery shopping your marketing? 🚀
Comment "ROCKET" below and I'll send you our monthly content planning template and content calendar system to get started.
