TOKEN - Branding + Creative

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Spencerport, NY
TOKEN - Branding + Creative

Creating the tokens that make your brand
✧ Brand Design
✧ Website Creation
✧ Outsourced Creative

04/01/2025

Token AI: The End of Human Designers

We’re excited (and slightly terrified) to announce that Token has officially fired all our designers. Our new AI, TokenGPT, now generates logos, websites, and brand strategies in 3.2 seconds. Clients can just type “make it pop” and watch the magic happen. Effective immediately, we’re pivoting to a 100% AI-powered agency.

The best part? Prices stay exactly the same. Why? Because capitalism.

With TokenGPT doing all the work, we’ve cracked the code: maximum profit, zero effort. No more human designers demanding things like “fair wages” or “sleep.” By cutting our overhead to literally nothing, we’ve ensured that I, the founder, will be retired by age 30, sipping overpriced lattes on a beach while TokenGPT handles the rest.

So don’t worry—your branding is in the (cold, digital) hands of AI now. Need revisions? Just yell “jazz it up” at your screen and hope for the best.

Welcome to the future.
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03/21/2025

EVERY PERSON IS CRUCIAL

I remember being a sophomore at Malone and getting dragged into drumming for this youth conference in the middle of Erie, PA for EPIC not having any idea what I was getting into. Anyone who has ever attended (survived) an EPIC leaves exhausted and energized at the same time with a million ridiculous stories and normally a box of Raising Canes to celebrate getting to sleep in your own bed again. Drumming, getting crossed up in basketball, leading worship, I do miss those days of getting to go every year.

Although I don’t attend the conference anymore, I love getting to help out with the creative for the conference every year and this was all the assets for 2025.

Does this branding live up to the EPIC name? Make sure to scroll to the middle to watch the Bumper Video.
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03/12/2025

We design dozens of high-performing ads every month for our Creative on Demand clients, so we’ve learned a lot about what works for social.

These are some of our best tips for creating ads that grab attention, stop the scroll, and drive real results.

Save this post for your future campaigns, and if you need expert help designing ad creatives that convert, shoot me a DM!
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03/03/2025

6 years ago today, I started LAIRD CRTV—honestly, I had no clue what I was doing. I was just creating for fun, and it felt like things were moving super slow. There were definitely times when I wondered if this whole thing was actually going anywhere. But looking back now, wow… things have come a long way.

Now, Token is here with a clear vision and path forward. It’s crazy to see how far things have come, and it’s proof that if you’re faithful to work on something, even just for fun, you never know where it can take you.

So, if you’re building something—no matter how small or unpolished—keep at it. You might just surprise yourself with what’s possible.

Drop a “Happy Anniversary!” in the comments to celebrate where it all started! 🎉 Here’s to every step of the journey. 🙌

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02/21/2025

Square posts are out. Instagram is moving on.

If you’re still designing for 1080x1080, this post is for you. Feed posts now show up as 1080x1350, taking up more space and keeping things looking more like Reels but how do you design around this?

Swipe through, get the details, and save this for your next post.
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02/11/2025

A logo is just the beginning. Building a brand? That’s where the real magic happens.

If you’re stuck thinking a logo is all you need, this post is for you. Swipe through, get the real story, and save this for when you’re ready to build something bigger.
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01/28/2025

Knowing how to make a mood board is key to creating designs that really hit the mark. Whether it’s for branding or a poster design, following these 4 rules helps ensure your designs are cohesive and impactful. These are the guidelines I swear by as a designer – and they’ll take your work to the next level too!

If you’re still feeling stuck, keep refining – it’ll come together!
Drop a comment with your mood board tips or questions, or share your process! I’d love to see what you’re working on.
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01/13/2025

As a small business owner, it can be tempting to do all your own graphics in-house. After all, budgets are tight, and you already have a million things on your plate. We get it! In fact, most of our clients hire us because they need someone to take this off their plate, but if you’re choosing the DIY route, there are a few things to keep in mind.

Here are 5 design tips that can help make your DIY graphics look more polished and professional. Small tweaks can go a long way in giving your brand the visual consistency it deserves.

At the end of the day, there’s no shame in DIY design—it’s about doing what makes sense for your business right now. But, if you ever find yourself wanting to save time and get back to what you do best, shoot us a DM and we’ll take care of the rest.

Tag a fellow small business owner who could use these tips!
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Address

Spencerport, NY

Website

http://tokencreative.co/

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