TOKEN - Marketing & Design

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Spencerport, NY
TOKEN - Marketing & Design

Run the business. Outsource the Marketing.

10/02/2025

BIG NEWS!!!

Token is growing, and I need a part-time Graphic & Video Creator to help out. You’ll work on client projects and also help create content for Token’s own social channels.

I’m looking for someone who loves making graphics and videos, moves fast, and gets excited about helping a small agency grow. If that sounds like you, let’s make some awesome work together! APPLY BELOW 😊

https://www.linkedin.com/jobs/view/4308266265

09/30/2025

Most businesses don’t realize why their ad budget disappears.

Targeting is too broad, reaching everyone but connecting with no one. Likes feel good, but without a clear conversion goal, they don’t turn into leads. And weak creative that doesn’t grab attention in the first few seconds will never get clicks.

Here’s the fix. Switch your next campaign to a Conversions objective and use a clear, direct call to action like Book Now, Download, or Sign Up. Refine your targeting to focus on warm audiences or high-intent lookalikes.

If all of this feels overwhelming, consider outsourcing to a team like Token. We handle targeting, creative, and optimization so your ad budget works smarter, not harder.

Save this post and use it before your next campaign to get better results.

04/01/2025

Token AI: The End of Human Designers

We’re excited (and slightly terrified) to announce that Token has officially fired all our designers. Our new AI, TokenGPT, now generates logos, websites, and brand strategies in 3.2 seconds. Clients can just type “make it pop” and watch the magic happen. Effective immediately, we’re pivoting to a 100% AI-powered agency.

The best part? Prices stay exactly the same. Why? Because capitalism.

With TokenGPT doing all the work, we’ve cracked the code: maximum profit, zero effort. No more human designers demanding things like “fair wages” or “sleep.” By cutting our overhead to literally nothing, we’ve ensured that I, the founder, will be retired by age 30, sipping overpriced lattes on a beach while TokenGPT handles the rest.

So don’t worry—your branding is in the (cold, digital) hands of AI now. Need revisions? Just yell “jazz it up” at your screen and hope for the best.

Welcome to the future.
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03/21/2025

EVERY PERSON IS CRUCIAL

I remember being a sophomore at Malone and getting dragged into drumming for this youth conference in the middle of Erie, PA for EPIC not having any idea what I was getting into. Anyone who has ever attended (survived) an EPIC leaves exhausted and energized at the same time with a million ridiculous stories and normally a box of Raising Canes to celebrate getting to sleep in your own bed again. Drumming, getting crossed up in basketball, leading worship, I do miss those days of getting to go every year.

Although I don’t attend the conference anymore, I love getting to help out with the creative for the conference every year and this was all the assets for 2025.

Does this branding live up to the EPIC name? Make sure to scroll to the middle to watch the Bumper Video.
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03/12/2025

We design dozens of high-performing ads every month for our Creative on Demand clients, so we’ve learned a lot about what works for social.

These are some of our best tips for creating ads that grab attention, stop the scroll, and drive real results.

Save this post for your future campaigns, and if you need expert help designing ad creatives that convert, shoot me a DM!
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03/03/2025

6 years ago today, I started LAIRD CRTV—honestly, I had no clue what I was doing. I was just creating for fun, and it felt like things were moving super slow. There were definitely times when I wondered if this whole thing was actually going anywhere. But looking back now, wow… things have come a long way.

Now, Token is here with a clear vision and path forward. It’s crazy to see how far things have come, and it’s proof that if you’re faithful to work on something, even just for fun, you never know where it can take you.

So, if you’re building something—no matter how small or unpolished—keep at it. You might just surprise yourself with what’s possible.

Drop a “Happy Anniversary!” in the comments to celebrate where it all started! 🎉 Here’s to every step of the journey. 🙌

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02/21/2025

Square posts are out. Instagram is moving on.

If you’re still designing for 1080x1080, this post is for you. Feed posts now show up as 1080x1350, taking up more space and keeping things looking more like Reels but how do you design around this?

Swipe through, get the details, and save this for your next post.
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02/11/2025

A logo is just the beginning. Building a brand? That’s where the real magic happens.

If you’re stuck thinking a logo is all you need, this post is for you. Swipe through, get the real story, and save this for when you’re ready to build something bigger.
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Address

Spencerport, NY

Website

http://builtbytoken.com/

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