Wise Bear Creative

Wise Bear Creative Lets us help you take your brand out of hibernation!

Wise Bear Creative is your full-service marketing partner, offering strategic consulting, brand & website development, multimedia content, creative design, and ad campaign management. We are a group of passionate and creative individuals offering an array of digital and traditional marketing services to help our clients maximize their brand’s influence in today's market. Through our community, wor

k collaboration, and life long friendship, we have unified as one entity to provide a convenient, one-stop shop for all things marketing. As business owners, we understand the importance of prioritizing your time, energy, and demands in order to pursue growth. That’s where we offer alleviation to your company by guiding your business to survive through the ever changing market seasons.

New Website Launch: Eden Lakes 🌊We’re proud to unveil the completely revamped website for Eden Lakes– an innovative lake...
07/11/2025

New Website Launch: Eden Lakes 🌊

We’re proud to unveil the completely revamped website for Eden Lakes– an innovative lake restoration company using cutting-edge aeration and natural remediation technology.

What we did:

Rewrote all web copy to speak directly to municipalities, lake associations, and decision-makers.

Built a custom-designed WordPress site focused on lead generation – with simplified navigation, clear calls to action, and SEO-focused content.

Delivered everything within a tight budget, proving you don’t need to spend big to make a big impact.

More than just a project, this has turned into an ongoing partnership. We’re proud to support the Eden Lakes team in building awareness and trust as they protect and restore freshwater ecosystems across the Midwest.

And if you're curious how they’re doing it — Eden Lakes has developed a proprietary, eco-friendly method that blends natural biochar, oxygen infusion, and beneficial bacteria to clean lakes and wastewater systems without harsh chemicals. It’s smart, sustainable, and built for long-term results.

Check it out 👉🐻 https://edenlakes.co/

What a day! From the Veenstra's Garage crew sharing their stories. The McA Media crew jumping in as a trusted partner an...
07/10/2025

What a day!

From the Veenstra's Garage crew sharing their stories. The McA Media crew jumping in as a trusted partner and always showing up with that next-level production energy, and of course, our own crew at Wise Bear Creative for keeping the vision clear and the vibe high.

Also, shoutout to Third Coast Creative — the shirts came in clutch and kept the whole team looking pro. 👕

Appreciate the collaboration, the laughs, and the work. Can’t wait to bring this 100-year story to life.

Most small business websites look okay — but don’t do much.No traffic. No leads. No growth. Or maybe all traffic but no ...
07/10/2025

Most small business websites look okay — but don’t do much.

No traffic. No leads. No growth. Or maybe all traffic but no actual customers.
⁠
We see it all the time.
⁠
That’s why we built a simple, proven framework for service businesses in Grand Rapids and West Michigan to turn their content into a growth engine.
⁠
➡ Learn how organic content marketing builds trust, ranks locally, and drives leads. Link in comments.

We’ve been doing SEO long enough to know when the game changes.And it’s changing—again.People are getting smarter. They ...
07/09/2025

We’ve been doing SEO long enough to know when the game changes.

And it’s changing—again.

People are getting smarter. They scroll past ads. They’re skipping Google Maps.

Everyone’s still preaching the 3-pack like it’s 2019.

But across industries—roofers, med spas, contractors, lawyers—we’re seeing the same trend:

Maps traffic is fading.
Organic clicks are climbing.

Why?
People want real content. Real trust. Real websites.

Maps can help, sure. But if that’s your whole play, you’re exposed.

Modern SEO isn’t about shortcuts.
It’s about understanding behavior—and building smarter.

If your businsess isn’t thinking like that, it’s already outdated. Let’s get caught up, The wise way.

What makes a good video a great video?It’s not just the camera, the lighting, or even the talent on screen.It’s the bori...
07/09/2025

What makes a good video a great video?

It’s not just the camera, the lighting, or even the talent on screen.

It’s the boring stuff—the planning, the scheduling, the logistics.

Great videos are built before the camera ever rolls.

• A detailed shot list
• A production schedule that respects your time and your team
• Clear direction for both talent and crew
• A plan that aligns with your message and your goals

These are the things that don’t show up in the final cut—but they make or break the entire production.

The truth?

A lot of companies skip this step. Or dont want to pay for it.

They think pre-production should just be included or done on the fly.

But if you want a video that hits hard and makes efficient use of the hours a crew is on-site, you need a different approach.

Create a production manifesto.
Build a shot list.
Set expectations.

Do it the Wise way.

Thank you Veenstra's Garage for the trust. We are looking forward to shooting an impactful video for you 100 year anniversary. 👊🏼 🐻e

Before We Talk About SEO Growth…Let’s Talk About the Wreckage.Because most sites we audit aren’t ready to scale.They’re ...
07/06/2025

Before We Talk About SEO Growth…
Let’s Talk About the Wreckage.

Because most sites we audit aren’t ready to scale.
They’re not “underperforming”—they’re sinking.

We’ve inherited it all:
– 200+ pages of digital dead weight
– Local service pages competing with each other
– Fiverr-grade backlinks doing real harm
– Blogs written for Google, not humans
– Homepages that rank for… absolutely nothing

And the worst part?
The business owner has no idea.
They’ve been paying an agency monthly—getting polished reports and vague promises.

Here’s the Wise Bear difference:

Step 1: We rip the engine apart.
– What’s broken
– What’s bloated
– What’s actually working (usually, not much)

Step 2: We rebuild with precision.
– Clean, crawlable site architecture
– Local SEO that earns real authority
– Content that ranks and converts
– A plan tied directly to pipeline and revenue

No vanity metrics. No SEO theater.
Just smart strategy that compounds over time.

If your SEO isn’t making you more visible AND more profitable—
It’s not strategy.
It’s noise.

Sitting on a bloated mess?
Tired of the excuses? 🐻

If you run a business in Grand Rapids, you’ve probably asked yourself: Should I invest in SEO or Google Ads?We just publ...
06/29/2025

If you run a business in Grand Rapids, you’ve probably asked yourself: Should I invest in SEO or Google Ads?

We just published a breakdown that clears up the confusion. This post walks through when SEO makes sense, when Google Ads are worth the spend, and how to tell if your site is even ready to rank.

You’ll learn:

-Why smart targeting and authority matter more than just keywords.
-When Google Ads deliver ROI—and when they don’t.
-What to fix on your site before spending another marketing dollar.
-How we use both strategies to drive real, local leads.

Read the full post at the link in comments. 🐻

This project started as a simple eCommerce build. It quickly evolved into something much bigger—a fully custom system de...
06/24/2025

This project started as a simple eCommerce build. It quickly evolved into something much bigger—a fully custom system designed to handle over 289 fabric variants across 40+ customizable products, all with real-time stock tracking.

What we built wasn’t just a website. It was a brand.

From the logo and visual identity to the site structure, product organization, and backend functionality—Wise Bear Creative worked closely with Myranda to bring Michigan Minky to life in a way that’s built for long-term scale and brand loyalty.

Michigan Minky isn’t just selling blankets. It’s building a community. The loyalty and energy behind their Facebook Lives and customer base is nothing short of impressive.

This is exactly why Wise Bear exists—to help ambitious entrepreneurs turn great products into standout brands with the systems to back it up.

People trust people—not pixels.That’s why social proof converts better than clever copy.👉 Swipe to learn how to use it r...
06/23/2025

People trust people—not pixels.

That’s why social proof converts better than clever copy.

👉 Swipe to learn how to use it right.

✨ Introducing: Cera Fēny ✨This is exactly the kind of brand we built Wise Bear Creative for.Cera Fēny isn’t just a candl...
06/20/2025

✨ Introducing: Cera Fēny ✨

This is exactly the kind of brand we built Wise Bear Creative for.

Cera Fēny isn’t just a candle company—it’s a wellness-driven, toxin-free lifestyle brand born out of Holland, Michigan, with a mission to glow with intention. And in a saturated marketplace of lookalikes and loud trends, it was a challenge we welcomed with open arms.

We had the privilege of shaping every detail of this brand—from the tone of voice and mission to the logo, color palette, and visual language. The result? A brand that stands tall in the artisan luxury space with elegance, warmth, and purpose.

🕯️ 100% beeswax + essential oils
🌿 Clean, conscious, and captivating
🎨 Minimalist design with soul
💡 Built for wellness-minded humans and modern spaces

These are the kind of brands we live for. Brands with vision. Brands that fight for beauty, sustainability, and integrity in a noisy world.

🖥️ Website coming soon...

We had the pleasure of partnering with Paul Goudreault on the launch of his third book — a truly rewarding project from ...
06/18/2025

We had the pleasure of partnering with Paul Goudreault on the launch of his third book — a truly rewarding project from start to finish.

Working closely with his publisher, we helped bring the vision to life through:
📘 Book cover design
🎨 Branding & sketches featured throughout
🚀 A social launch kit
📰 PR and sell sheets
🌐 And a custom-built author website

We’re proud of how it all came together — and even prouder to support a voice like Paul’s.

The book is officially out now.
Order your copy through the website we built for him — link in comments.

Google’s smarter than ever. Keywords aren’t enough.Here’s what actually matters in SEO today.
06/16/2025

Google’s smarter than ever. Keywords aren’t enough.

Here’s what actually matters in SEO today.

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