The Roaming Executive

05/10/2025

Getting two kids 7 and 10 to do 6-mile hikes isn't easy. But promises of waterfalls, slot canyons and petroglyphs will do the trick.

Bryce Canyon UT + Escalante Grand Staircase Monument

04/29/2025

Last week, I got asked (again) how we live and travel around the country while building a business.

For me, it’s simple and my response is always the same: I’m intentional with my time.
We work and homeschool on weekends as much as possible — so we can save the weekdays for exploring when the crowds are smaller. We also don’t have to follow a traditional school calendar. Both of our girls have already completed their grades for the year, and they'll start the next level after a few weeks off.

We stack their extracurriculars and my meetings on the same day whenever possible. I save my biggest work projects for the weekend hours, when interruptions are rare.

And I delegate intentionally:
- I create recordings
- Use AI to transcribe and document processes
- And hand off anything outside my zone of genius to our small team. (If someone else can handle it, they do.)

I still make myself available during normal hours for client work and occasional team work — but for almost everything else? I don’t.

Freedom, for me, is flexibility.
Freedom is intentionality.
Yes, I still put in plenty of hours — because I love building what we're building and it comes with being an entrepreneur. But the difference is how and when those hours happen.

Freedom is living the life we're designing — not waiting for "someday."
It's sharing experiences with our kids.
It's seeing them thrive without the stress of a traditional system.
It's building a business I love — while helping other entrepreneurs build businesses they love too.

And honestly? I can't imagine it any other way.
(Photo op from yesterday afternoon's excursions. Last week we were roasting by the pool, this week it snowed - again. We were all enamored with nature's playground in these hoodoos.)

04/16/2025

One of my favorite parts of this journey is running in new places. It's not running in pursuit of a goal - staying fit, training for a race, etc. It's just getting out and doing something I love and I find that my ability to be present is greatly improved, especially when the trails are narrow, rocky and steep.

When I get to the top, it's not a celebration of what I accomplished that stops me in my tracks - it's the breathtaking views and scenery around me. Sometimes it's a shared experience with a stranger - as was the case yesterday.

These runs set the tone for my day and sometimes my week. I woke up this morning with a re-energized purpose of being more present to enjoy the pursuit of the journey and stop focusing so much on the goals and outcomes. The endless pursuit, especially when things are moving more slowly than you'd like, can take the joy out of something you once loved.



Photos: Watchman's Trail - Zion NP

04/09/2025

Morning workout views in Lake Mead, NV.

The outdoors energizes me. This is part of what freedom looks like for me. I'll work out here today too, before we ride our e-bikes up the old Railway Trail to the bridge overlooking the Hoover Dam.

What does freedom look like for you?

04/07/2025

We left the Grand Canyon on Saturday and as we departed, something came up for me. As entrepreneurs, we're taught to shoot for the stars and sell as much as possible. But, what if that's not correct? What if that's not creating the freedom we crave?

It's important to remember that not every belief you hold is yours and the paths of others are not necessarily what's correct for you. There could be a different and better way.

Some beliefs were handed to you.
Some were taught, rewarded, or created through sticks and carrots.
Some were inherited so early you didn’t know you were allowed to question them.

But like layers of rock in the Grand Canyon, these beliefs built up over time — and if you're lucky then one day, something will crack. And the truth beneath will start to show.

That crack isn’t something to fear.
It could carve out something beautiful - freedom.

04/06/2025

We thought we were just visiting the Grand Canyon for the views.
Turns out, it had something to say and we had to open our ears.

What started as a family trip turned into a deep reflection on how we’re shaped — by time, by pressure, by beliefs that aren’t always ours. I didn’t expect it to mirror our life or the journey we’ve been on the past few years.

But it did. So, I jotted down my thoughts.

If you’ve ever felt the fog roll in… or realized you were building a life on someone else’s terms, this might speak to you too. Or maybe not...

But, time is a fickle thing and alignment a top priority.

We’ve been at the Grand Canyon for the past week and a half and it’s been an amazing visit, full of wonder and intrigue. Somewhere, we came upon the fact that 5 million people per year visit the Gr…

04/04/2025

If you had an extra 10 hours a week, how would you spend it?

03/30/2025

Driving from TX to the Petrified Forest in AZ, we were met head on with a little chaos and a lot of wind.

But, the destination was worth all of the turbulence.

☀️ Leading a business is a lot like this.
The road is bumpy. The chaos is real. But when you lead with clarity, calm, and trust… your team (and your vision) can go a lot farther than you imagined. And often, you come out learning a lot and growing closer as a team.

✨ The storms are temporary. The knowledge and sense of purpose will remain.

Following our 6-week stint in Canyon Lake, TX where we spent some time hanging out with other full-time families and got to visit both San Antonio and Austin, we began to make our way the Petrified…

03/28/2025

This is what freedom looks like for me - sledding in White Sand Dunes NP on a Monday afternoon while still staying committed to growing my business. Time is a precious asset we won't get back. But, freedom looks different for everyone.

Here's how I made this happen:
- Proactively set up some emails to go out later in the day.
- Proactively set up some team communications to go out later in the day with very specific timelines (mostly so they don't get overwhelmed either)
- Skipped my workout and did a few extra laps on the dunes
- Got up one hour early to make sure my ducks were at least quasi- in a row

The result - a lunch of 'sand'-wiches and sledding.

What does freedom look like to you?

03/23/2025

I know - everyone is posting about how we’re using AI nowadays, but hear me out on this one.

For the past few weeks, I’ve really been wrestling with something internally. Something just felt off about the messaging of VeriScale and what I was putting out there, but I couldn’t quite pinpoint exactly what it was.

So, as I sat outside our camper last week in Roswell, NM waiting on the aliens to infiltrate my brain with some ideas for social media - I turned to chatGPT on a whim.

I needed a sounding board that wasn’t weighed down by someone else’s personal context or bias - just someone (or something) to ask the right questions and give me a straightforward answer based on what it knew about me - which was quite a lot because I share in a pretty unfiltered way as I write.

It actually worked. I got the clarity I needed and was pretty astounded at what it produced for me as far as the path forward. It all started with one simple question. chatGPT was actually able to find the missing piece - that I’m not just passionate about helping others get clear in their client journey and experience - I am really passionate about creating freedom.

I truly love helping entrepreneurs discover what freedom looks like for them and then developing the plans to actually make that happen.

Through the process of getting clear in their client experience and mapping the measurable and immeasurable results, we're able to create very specific growth strategies, increase revenue and profitability and ultimately - create the path to freedom for so they can work within their own domain of expertise and unique ability. It's pure magic. It's true freedom.

This clarity has sparked new ideas, fresh energy, and a better path forward for me and my business(es).

What does freedom look like for you?

*P.S. - If you're ever in Roswell, NM - head on over to the Bottomless Lake State Park. That was an unexpected gem that we discovered while we were there.

03/16/2025

On our trip from Texas to New Mexico, we had to shift plans due to high winds and dust storms. The neat part? We discovered a couple of amazing Harvest Hosts. The tough part? Hunkering down in 50-60mph winds with no protection from the non-existent trees—slides pulled in, all of us crammed into some very tight living quarters.

By the time we arrived in NM, my husband and I made plans to clean the camper, inside and out, since it was coated in a thick layer of dust and sand. We didn’t expect the kids to want to help.
Normally, they’d head straight to the playground, but this time, they were adamant about being of service.

At first, I said no. I defaulted to what I’ve done many times before—just handling things myself because:
✔️ It would take longer to teach them.
✔️ They wouldn’t do it as well as I could.
✔️ I already had enough on my plate.

But something amazing happened…

By the end of the day, we cleaned far more than I could have on my own. The more I showed them, encouraged them, and praised their efforts, the harder they worked. And they wanted more to do! (For a solid 1.5 hours, which is a lot for a 7- and 10-year-old.)

And then it hit me—I do this in my professional life, too.

For years, I’ve taken things on myself because it’s “easier” than delegating, training, or trusting someone else to do it. When my husband and I started our company back in 2017, I was juggling my own accounting business, a toddler, a pregnancy, and a husband who traveled two weeks out of every month. I didn’t have the mental bandwidth to train or even figure out what I could delegate.

But yesterday, as we wrapped up our day with a big plate of spaghetti and planned our sand-sledding adventures for today, I was reminded what a blessing it is to have people who want to help.

I’m much better at delegating now and much more intentional about developing my current business, but old habits still creep in from time to time. So today, I’m making a vow—both personally and professionally—to break free from doing it all myself or letting those old habits sneak up and in.

Because together, we’ll always achieve so much more.

*Photo courtesy of one of our new 'friends' from the Licon Dairy Inc. in San Elizario, TX which is a Harvest Host where we rode out one of our days in the sand storm. If you love cheese or your kids love animals - this is a great place to stop over.

01/24/2025

Recently, we stayed at NAS Pensacola and visited the Naval Aviation Museum with our daughters. It’s always fascinating to take them to different military bases since they didn’t know Chris during his military career—he retired in 2017, when our oldest was just 2.5. (They’ve decided military life isn’t for them after this visit and a stop at Parris Island! 😅)
NAS Pensacola is an active duty air station and home to the Blue Angels—a team that represents the very best of Naval aviation. What struck me is that becoming a Blue Angel isn’t just about flying skill. They look for qualities like leadership, humility, teamwork, and the ability to inspire others. They’re not just elite pilots; they’re the face of excellence both on and off the field.
The campground was next to a practice site for the young pilots, who train to do one thing and one thing only. My husband spoke into their rigorous training program while we stayed here. These guys and gals train to do one thing: become the best fighter pilots possible. No distractions. Total dedication. And if they excel, they might one day wear the Blue Angels uniform. (Sometimes listening to the jets practice how to take off and land on a carrier sounds like several minutes of one very long, very loud buzzing sound.)
As entrepreneurs, how often do we get to focus with that level of intensity? In the early days, we often have to wear so many hats. Later, we get to step back and hone specific skills, but are we focusing on the right ones? Are we inspiring our teams and leading with excellence? Are we honing the one technical skill that could make us and our company great? The stakes may not be life and death, but the mindset is worth adopting. Honestly, I wish I would’ve spent more time at earlier points in my life really taking a step back and honing in on some of these specific skillsets.
Anyone here have the pleasure of seeing the Blue Angels in action?