Wild Apple Design Group

07/15/2025

Want a site that’s fast, climbs the SEO charts, and doesn’t leave anyone out? Turns out, accessibility is your secret sauce. Get the inside scoop: making your site a high-performer is easier than you think when you build with Wild Apple Breeze.

Turns out, making the web work for everyone isn’t just the right thing to do—it’s also a secret SEO superpower. Even AI platforms are fans of accessible design.

07/14/2025

Is your website ready for the age of AI search?

AI-powered browsers like Perplexity’s Comet and OpenAI’s Operator are redefining how people discover businesses online. These new tools can surface your content directly in instant answers and summaries, changing what visibility means for your brand, even as traditional page views decline. At Wild Apple Design Group, we’re building websites that are not only beautiful and user-friendly, but also fully optimized for this new AI-driven landscape.

Learn what these changes mean for your brand and how we’re helping clients stay ahead.

AI companies like Perplexity and OpenAI are shaking up the web browsing landscape by launching their own AI-powered browsers, aiming to compete directly with Google Chrome

02/24/2025

Such a pleasure to chat with the guys from Common Ground with Paul Robbins and Dave Madsen! It was so great to share gratitude, memories, and lessons that I - and Wild Apple Design Group - share with Paul Robbins. Watch or listen to find out more about the "No Sh*thead Rule" and what it's like to grow up in the 413 in a cloud of tutu ruffles

09/26/2024

We’re excited to announce the launch of the new website www.mhainc.org for the Mental Health Association (MHA). MHA - Western MA provides essential access to therapies focused on emotional health and wellness, along with services for substance use recovery, developmental disabilities, acquired brain injuries, and housing support.

A special thank you to Aubrey, John, and Jennifer Ducharme from the marketing team for their invaluable contributions, and to Darby O'Brien Advertising for the stunning new branding kit. We invite you to explore the new site and discover the resources available to support mental health in our community.

07/26/2024

Check out the latest website upgrade for the ZOO in Forest Park and Education Center! We've been honored to work with the fine folks operating this local gem in the heart of Springfield's Forest Park for many years. In addition to some new content strategies for showing off their resident animals, this shiny new website features:
• Mobile eCommerce Solution
• Streamlined Registration
• Enhanced Navigation
• Audio Eye Accessibility
Check it out! https://www.forestparkzoo.org/

07/26/2024

Project Drop! New website launch for this important and much-needed organization in downtown Springfield. EBCollabs is a minority, veteran, and LGBTQ-owned startup offering tailored business consulting, training, and resources for start-ups and minority-owned businesses. We are very proud to help them communicate their mission of equity and stabilization for all entrepreneurs. Check it out! https://www.eandbcollaborative.com/

04/25/2024

Amy Scott, the founder of Wild Apple Design Group, explores the connection between websites and design with our friends at Open Pixel, a local agency specializing in animation. A big thanks to Kathryn and Will for inviting us to your podcast—be sure to give it a listen!