09/28/2026
This was not a planned website project 😅
We’ve worked with Omen Athletics in a few different capacities since shortly after they opened. It started with content for socials, and eventually they came to us for help running Meta ads to drive new memberships.
As we were getting everything ready to launch, we discovered one small problem: They didn’t actually have ownership access to their own domain… A freelancer in the Philippines did. 🥴
So, we spent the next few days helping their team track her down and get everything transferred stateside.
We got the domain, but somehow in the process we lost the entire website. 🫠 Like, it was GONE from the internet...
And this happened the day before their new ad campaign was scheduled to launch.
So the team rallied.
We’d already spent months working with the OA team, so we weren’t starting from zero, and within 24 hours, we had an entirely new website live.
Instead of building a temporary landing page or throwing together something we’d have to replace later, we built something that felt even MORE like them than what they had before.
It’s a relatively small site, but it’s fast, content-forward, optimized for mobile, built with search in mind, and most importantly, the client loves it!
Now, whether someone finds Omen Athletics on socials, through an ad, on the web, or inside their SICK members app, they’re getting the same brand, the same voice, the same messaging, and the same experience.
Not exactly how we planned this project, but we’re still pretty proud of how it turned out.
