03/30/2026
For the Tina Turner Kit reveal, we told a story through the city and had fun doing it. Here’s a look at the work, the spaces and the joy behind the video.
Carefully capturing physics defying footage at Powell Symphony Hall.
Using the chair lined gymnasium at Bayless Elementary on one of the coldest days of the year (and setting off the smoke alarm with copious amounts of haze).
Filling the Hawthorn with well-styled STL dancers and creatives ✨ some serving and glowing in the exclusive new kit.
And post production happened just one block away from the dance party at .
This one was story driven, legendary, and worth the work. Grateful for our crew, the collaborative team at CITY, the dancers, post production at Outpost, the Hawthorn, Powell Hall, our talent, and Bayless school district.
Shout out to Tina, CITY SC and STL. If you missed it, check the full spot on our page - you’ll find the Eternal kit reveal along with the full Crew & Post Credits.