Dovetail

12/16/2025

Connected TV (CTV) = TV ads that stream on platforms like Hulu, YouTube TV, etc.

Now, the fun part: you can run CTV on LinkedIn!

That means TV-level polished ads with LinkedIn-level precision and targeting by job title, industry, company name, seniority, geography, and more. We’ve been using LinkedIn CTV to put a variety of brand stories in front of exactly the right people, without mincing audiences.

So, want your message on the big screen and the LinkedIn feed? We can help!

12/12/2025

We do more than design your logo.

A brand is more than a mark, it’s the system that makes you recognizable everywhere to (hopefully) everyone in your audience.

We do it all: strategy and voice, visual identity, easy-to-understand brand guidelines, templates, signage, pitch decks, even scripts for an elevator pitch… and yes, a logo.

From the ground up, we build your brand. It’s the best.

12/10/2025

For every big campaign we launch, there are 50 ideas (or more, so many more) that didn’t make it.

Taglines. Visual directions we tested. Messaging angles that aaaaalmost worked.

That’s part of the process.

Strong brands are built on clarity and teamwork. That means making choices and knowing when to let go of what doesn’t serve the story.

12/05/2025

Thinking about a shiny new rebrand next year? Start now!

Rebrands done well take TIME. Time for research, for strategy, for thoughtful alignment across your team and your audiences.

Your 2026 rebrand resolution sounds like a great idea, but without the right care and planning, it's going to look shakier than that no-carb resolution on grilled cheese night.

12/03/2025

Before you build out your beautiful content calendar… let’s take a sec to build the foundation to make it successful.

If your brand messaging is fuzzy or your visuals are inconsistent, content that follows will only amplify the confusion!

Ask three questions first:
Who are we trying to reach?
What do we actually want those people to do?
Does our brand support that goal right now?

Start there. Get a little confidence. Ask for help from Dovetail if you need it!

11/27/2025

Grateful today and every day for the bold clients, brilliant partners, and extraordinary team that make brand-building fun.

Wishing you a day full of carbs, creativity, and quality company.

Happy Thanksgiving!

11/26/2025

We’re proud to have partnered with Karla Smith Behavioral Health on something truly meaningful. Their Every Step Forward capital campaign has just launched — a fundraising effort to raise $650,000 for the development of a first-of-its-kind therapeutic campus in Belleville, Illinois.

This new space will offer healing, connection, and community for people navigating mental health challenges, and it’s already generating incredible momentum.

As part of the campaign launch, we helped shape the story, design the campaign page, and produce a powerful video that brings the vision to life, including AI-enhanced visuals that offer a glimpse of the future property and its purpose-built spaces.

We’re honored to support KSBH in this next chapter. Take a moment to watch the video, explore the campaign, and consider supporting a cause that’s truly building something special.

https://karlasmithbehavioralhealth.org/capital-campaign-2025/

Capital Campaign 2025: A New Home for Healing

11/24/2025

Okay, people saying not-nice things online isn’t anyone’s favorite thing to deal with.

​But, if your brand is confusing, clunky, or inconsistent, someone is going to notice and unfortunately, the internet isn’t always a warm and fuzzy place for feedback.

​The good news? The feedback is a good sign, and means your brand is ready to evolve.

​Don’t ignore them! Show up stronger with a voice, look, and strategy that actually makes sense.

11/21/2025

Happy (belated) birthday to Jennifer, our Senior Brand Director and client whisperer!

She makes brand work look easy (it’s not), and we’re lucky to have her leading the charge.

11/18/2025

Last week, we hit the runway… like, literally.

A few of our dedicated Dovetailers headed to Brownsville South Padre Island International Airport (BRO) for an on-site shoot. From the tarmac to the beach (and everywhere in between), we spent a few days capturing footage for upcoming ads and brand content that’ll be taking off soon.

Yes. Full-body camera rigs were involved.
Yes. We filmed under the South Texas sun.
And yes. The tacos were delicious and an amazing time was had by all.

At Dovetail, we don’t just build brands! We’re working to bring them to life, frame by frame, moment by moment. Thanks for having us, BRO!

11/13/2025

It’s Q4! You’ve got goals to hit, content to product, and not nearly enough time left on the calendar to get it all done.

We’re ready when you are. No need to panic, let us help you catch up!

Let's talk: https://ow.ly/10qK50XqF1R

11/12/2025

A rebrand can fix a lot of things, but it can’t fix EVERYTHING.

It won’t magically fix your sales funnel. Or your messaging gaps. Or your old-as-sin website. Or your college credit card debt.

A rebrand works when it’s rooted in strategy, which is why we start with your “why” and build up from there.