03/21/2024
After 25 years running my landscape contracting business, I needed a change.
Going from 50 employees to eventually 0 a few years ago, the structure and SOPs I had created provided the quality controls needed to transition to an all sub contract business model.
I promote recurring services but I also sell one-time landscape enhancements such as design, hardscapes, irrigation, plantings and cleanups.
When I am on a sales calls I tell clients I subcontract all my labor and guess what? They don't care. What clients care about is our ability to deliver results and solve problems, they want to enhance their outdoor living.
When selling services, the clients need to believe in you and your process. Why you do what you do, your passion and how your expertise will help provide a lasting solution.
So I wanted to share my recent HOA account I landed, it's a beautiful 86 home HOA. They had been using a landscaper for a couple years, but the landscaper was not attentive to their specific needs, so they put it out to bid and I won the landscape maintenance contract.
Acres of turfgrass, over 700 cubic yards of mulch, it is a good size property. Once I can get established with them, I will have potentially 86 homeowners to build trust with and potentially sell to for enhancements!
I already have 2 planting enhancements sold within the first month.
Running an home service business does not have to be difficult. Housecall Pro has enabled me to automate my processes, saving me time to devote on my other businesses as an outdoorsy solopreneur!
If you are a home service owner or thinking to operate your own contracting business more effectively, I invite you to join me and Patrick every Wednesday on our Outdoorsy Entrepreneur podcast on Youtube.
Join our community each week as we explore ways to grow a profitable business from the ground up to have more free time to enjoy as owners. No matter the trade and at any stage your business is at; we all want to build a brand that customers crave!