06/17/2026
Fifty-nine years ago the official beginning of the "Summer of Love” kicked off with the MONTEREY INTERNATIONAL POP MUSIC FESTIVAL held on June 16th, 17th and 18th in 1967.
Crowds for the three-day event held at the County Fairgrounds in Monterey, California, have been estimated to be upwards of 90,000 festival-goers who congregated on and around the grounds. The enclosed arena where the performances took place had an approved festival capacity of 7,000, but it’s estimated that 8,500 jammed into the fenced-in venue for Saturday night’s show alone.
Music fans who came to see the performances were required to have either an "all-festival" pass or separate tickets for each day. Admission prices were $2.50, $4 and $6.50 each for all three days.
The Monterey Pop Festival is especially remembered as the first major public performance of Janis Joplin backed by her band Big Brother and the Holding Company. The event was also the first major appearances in America by the Jimi Hendrix Experience and the Who, and introduced R&B singer Otis Redding to a large, predominantly white audience.
Other performers during the three days of concerts included the Byrds, Jefferson Airplane, Grateful Dead, Johnny Rivers, Eric Burdon and the New Animals, the Association, Simon & Garfunkel, Buffalo Springfield, Canned Heat, Lou Rawls, the Paul Butterfield Blues Band, Country Joe and the Fish, Quicksilver Messenger Service, the Steve Miller Blues Band, Moby Grape, Laura Nyro, the Mamas and the Papas, the Electric Flag with Mike Bloomfield, Hugh Masekela, Booker T. & the M.G.'s (with the Mar-Keys), Ravi Shankar and Scott McKenzie.
The festival was the subject of an acclaimed movie, “Monterey Pop,” which was produced by noted documentary filmmaker D.A. Pennebaker, whose production team used recently developed portable 16mm motion picture cameras with “Crystal Sync” motors that stayed synchronized with the sound-recording systems.
The Monterey festival was put together mainly by three music industry giants in just seven weeks — John Phillips of pop group the Mamas and the Papas, record producer Lou Adler and publicist Derek Taylor. The Monterey location was already known as the site for both the long-running Jazz Festival and Folk Festival, so the promoters envisioned the Monterey Pop Festival as a way to validate rock music as an art form in the way in which jazz and folk were regarded.
Most of the artists performed for free with revenue donated to charity (one exception was Ravi Shankar, who was paid $3,000 for his Saturday afternoon-long sitar performance.) Also Country Joe and the Fish made a deal to be paid $5,000 from the revenue generated from the documentary film that followed.
Monterey's bill boasted a lineup that put established stars like the Mamas and the Papas, Simon & Garfunkel, and the Byrds alongside groundbreaking new acts from the U.S. and United Kingdom. The Beach Boys, who were involved with the event from its conception, were scheduled to headline and close the show at one point but failed to show up. - Chuck Halley, Classic Music/TV/Film Blogger
Pictured: Monterey Pop Music Festival poster and tickets; (left inset) Jimi Hendrix shown with a guitar pick in his mouth at Monterey (credit: Paul Ryan/Michael Ochs); (right inset) Janis Joplin holding a güiro percussion instrument onstage at the Monterey Pop Festival (credit: Jill Gibson) (Graphics creator: glory2glory graphiX)