Nate Westre - Marketing Main Street

12/06/2025

Want to know the most underrated marketing tool in a small town?

Talking. To. People.

One genuine conversation at the coffee shop, the Chamber event, the fundraiser, or the ball game can do more for your business than a month of posts.

People remember people…not ads.

12/06/2025

SEO, or Search Engine Optimization, is what helps your business show up when people search for your services online. The stronger your SEO, the easier it is for new customers to find you.

Improving SEO comes from using the right keywords, creating helpful and relevant content, keeping your website fast and user-friendly, building reputable backlinks, and staying active with local listings like Google Business. When all of these elements work together, your visibility grows—bringing more traffic, more leads, and more clients.

If you’re ready to boost your SEO, we’re here to help.

12/05/2025

One of the best ways to recover this week?
Team up with another business.

A joint giveaway, a shared promotion, or cross-posting each other’s deals can double your reach instantly.

Small towns win together.

12/04/2025

Say hello to CC, the heart and talent behind one of West Des Moines’ local salons. She brings a rare blend of skill, creativity, and genuine care to every service she offers—whether it’s a transformative cut, a confidence-boosting color, or a skin treatment that leaves you absolutely glowing.

Her salon is the kind of place where you instantly feel comfortable—warm, welcoming, and run by someone who truly loves helping people look and feel their best. She has a way of making every client feel heard, pampered, and completely refreshed by the time they walk out the door.

With Marketing Main Street helping her share her story and grow her reach, CC continues to make a beautiful impact throughout the West Des Moines community—one flawless service at a time.

12/04/2025

This week, people don’t need another flyer, they need YOU.

Post a quick video shoveling the sidewalk, opening the shop, or prepping orders.

People buy from people.
Snowstorms don’t change that, they amplify it.

12/03/2025

Don’t wait until January to get your marketing in order.
Most businesses start the year behind… simply because they wait to start.
Take 20 minutes right now and do these three things:
1️⃣ Look at what actually worked in 2025
2️⃣ Pick a posting schedule you’ll stick to
3️⃣ Pre-write your first three posts for January
You’ll start the new year ahead of everyone still hunting for their planner.

12/03/2025

Snow ruined the weekend… so let’s turn it into a promotion.

Try a Snowed-Out Special for the next 72 hours: 10% off, a BOGO, or a fun “show us your snowdrift photo” discount.

Lean into the moment. Make people smile.

12/02/2025

Reply faster. Win faster.
Most small businesses lose sales simply because they don’t respond quickly. Aim to reply to messages within one hour, even if it’s just, “Got it! I’ll get back to you soon.”

12/02/2025

If foot traffic took a hit from the snowstorm, replace it with ready-to-go gift bundles.

Put together 3–5 simple sets, take one photo each, and post them with “Message to claim.”

Shoppers LOVE easy. Especially when the roads are brutal.

12/01/2025

Snowed in? Good. That means your customers are scrolling.

This week, make it easy:
• Message to order
• Call to reserve
• Comment SOLD
• Quick invoices

You don’t need a fancy online store to create sales, just a clear way to buy.

11/30/2025

The snowstorm may have knocked out Small Business Saturday… but we’re not done yet.

This year, we’re celebrating Small Business WEEK!

If your SBS plans got buried, stretch those promotions into the next 7 days. Customers WANT to support you. Give them the window to do it.

Simple pivot. Big impact.

11/29/2025

New blog post: Snowed Out? 7 Smart Ways to Recover After a Lost Small Business Saturday

In today’s digital landscape, local trust is paramount. For businesses operating in a small town, people inherently trust neighbors more than advertisements. The goal of modern marketing, therefore, is to convert that neighborly trust into demonstrable online reviews.
Drawing insights from th...

Read more:

Small Business Saturday is supposed to be the slam-dunk weekend. The day where foot traffic surges, cash registers stay busy, and small towns come alive. But this year? Iowa and most of the Midwest…