09/10/2026
Buc-ee’s sued Born United, which operates stores in North Charleston, Summerville and Myrtle Beach, and its three owners on May 27, 2025, after discovering they used the company’s iconic cartoon beaver logo without permission — wearing military tactical gear and wielding a gun — and then sold it on merchandise.
Previously, state senator and part owner of Born United's Myrtle Beach location, Tom Fernandez posted on Facebook that the t-shirt did not use the Buc-ee's logo: "It’s creative. It’s different. And it’s protected." He further said Buc-ee's knows "that they'll lose this case. They're just trying to bully born united.”
As part of the final judgment, the Born United owners admitted to selling merchandise featuring the beaver logo, acknowledged that they had prior knowledge of Buc-ee’s trademarks and consented to judgment on claims of trademark infringement, false designation of origin, unfair competition and unjust enrichment.
Find all the details here: https://www.postandcourier.com/journal-scene/business/born-united-summerville-sc-bucees-beaver-logo-lawsuit/article_1bfc8c25-74a5-4646-9b30-219b15199c7d.html