Herbal Aspect

04/17/2026

We're fully stocked back up on flower! Come on down!

04/13/2026

To our customers and community,

We are closing our East Washington and University Avenue locations, and we want you to know exactly why.

Congress and the Trump administration did this. H.R. 5371 redefines legal h**p in a way that will wipe out the THCA market by November 2026. Products you have purchased legally, that we have sold legally, will be treated as controlled substances — not because the science changed, not because anyone got hurt, but because politicians decided to gut a legal industry that employs tens of thousands of Americans. The financial pressure of that impending ban is something a small business cannot absorb. We are not closing because we failed. We are closing because the federal government is destroying the market we built on.

Sun Prairie will likely follow. We will not make promises we cannot keep.

Our Gammon Road and Winnebago Street locations remain open. Your loyalty points are intact and honored at both stores.
If you’re angry, do something about it.

Thank you for every visit and every time you chose us. We’re not done fighting.

With gratitude and respect,
Matt & Alex
Co-Owners, Herbal Aspect
Madison, Wisconsin

03/16/2026

03/03/2026

“H**p-derived products currently support a growing sector of legitimate businesses across Wisconsin, employing nearly 3,500 employees and contributing meaningfully to local economies with over $700 million in economic production,” the governor wrote, adding that the h**p policy change means “many of these existing lawful products would be reclassified in a manner that effectively eliminates existing business models, forcing closures, layoffs, and lost investment.”

The governor of Wisconsin is calling on congressional lawmakers to urgently take action to block a federal h**p THC ban that threatens to wipe out much of the state’s cannabis market—an issue he says is “intensified” by the fact that the state has yet to legalize ma*****na for medical or adu...

01/27/2026

We finally have a sign up at our new location at 6333 University Ave! Come on down!!!

01/27/2026

Available at all locations as of tomorrow.

01/23/2026

Due to extreme cold, all Herbal Aspect locations are closed today except our Winnebago store, which remains open.

Please stay warm and safe — we’ll reopen the other locations as conditions improve.

Thank you for your understanding.

12/22/2025

The holidays just got a little better 🎄
From December 22–26, we’re running our Christmas Sale at all Herbal Aspect locations and online.

Stock up on your favorites with Buy 2, Get 1 Free on Herbal Aspect gummies, plus 15% off everything else in the store. It’s our way of saying thanks for another year of supporting local h**p.

Shopping online? Just a quick heads-up:
To receive the Buy 2 Get 1 Free deal, you’ll need to add three qualifying gummy items to your cart for the coupon to apply automatically. Mix and match your favorites and the free one will be taken off at checkout.

In-store or online, this is one of our biggest sales of the year. Whether you’re treating yourself, sharing with friends, or loading up before the end of the year, now’s the time.

Sale runs December 22–26. While supplies last.

12/05/2025

Big news for our little Madison h**p crew — Herbal Aspect was nominated as a finalist for the InBusiness Magazine “Small Business of the Year” Awards.

This one really belongs to our team and our customers, who’ve stuck with us through five years, several moves, a pandemic, bans, un-bans, more bans, and now another round of legislative chaos. We’ve grown because this community shows up, asks good questions, pushes us to be better, and keeps believing there should be a responsible, local path forward for h**p in Wisconsin.

We’re proud of the stores we’ve built, proud of our staff for leading with empathy and education, and grateful that Madison keeps making space for small businesses like ours — especially at a time when the industry needs clarity more than ever.

Thanks for being part of this with us. 💚