10/18/2025
🎓🔥 ATL, it’s time to at 💜🖤
caught up with , Head of Community & Engagement Partnerships at Diageo North America, to talk all things — and trust, the vibes are unmatched! 🎥✨
Diageo is pulling up to Atlanta with the Tour, bringing the energy of Casamigos, Crown Royal, DeLeón, Smirnoff & Tanqueray to celebrate the legacy, pride, and power of HBCU culture. 🙌🏾
🎉 What to expect:
• 🔥 Homecoming activations that honor tradition & unity.
• 🥂 “Cheers to Choice” & “Take a Minute” campaigns that empower mindful celebration
This isn’t just a party — it’s a movement. is showing up for the culture, the community, and the future. 💯
🎥 Watch the full interview in the video above and meet us at the yard — ATL, let’s make history!