The New Era

The New Era Sweet Home, OR's Local Newspaper Since 1929. The New Era is a respected newspaper located in Sweet Home, Oregon.

Established in 1929, it has been serving the Sweet Home community for nearly a century. Throughout its history, The New Era has been dedicated to providing local news, events, and important information to its readers. As a pillar of the community, the newspaper has witnessed and chronicled the transformation of Sweet Home, ensuring that residents are well-informed and connected to their local comm

unity. Over the years, The New Era has garnered respect and trust from its readership, and it remains a vital source of news for the Sweet Home area.

Participants in the Thankful Trot 1 Mile Fun Run took off from the start at Community Chapel, where the inaugural event ...
11/28/2025

Participants in the Thankful Trot 1 Mile Fun Run took off from the start at Community Chapel, where the inaugural event was held Saturday morning, Nov. 22.
The event was held to raise money for local nonprofit food programs.

Photos by Scott Swanson

Throwback Thursday this week from 25, 50 and 75 years ago.Nov. 30, 1950A runaway auto wheel came to rest in the display ...
11/27/2025

Throwback Thursday this week from 25, 50 and 75 years ago.

Nov. 30, 1950

A runaway auto wheel came to rest in the display window of Lew’s Sporting Goods store, spraying the corner at 12th and Main with shattered glass and causing an estimated $65 in damage. The driver of a Model A sedan was eastbound on Main when he saw his left rear wheel sail past him in front of Gilbert’s Supermarket. The wheel bounded 225 down the street, bounced from the curb to the marquee of Lew’s and ricocheted down through the plate glass window. It stopped atop a camp stove as part of an unscheduled window display.

Nov. 26, 1975

The Committee for a New County decided to unofficially establish Santiam County, even though it will not be sanctioned by law. Mollie’s Bakery was designated as the unofficial courthouse, and there will be an unofficial election, newspaper of record and elective offices. The new unofficial county will be within the bounds of the Sweet Home School District, and a sign on Hwy. 20 will read, “Welcome to Santiam County, Formed 1976.” A county flag is being designed and “By Dam, Vote Santiam” bumper stickers and buttons will be for sale. A petition to officialize the county is still being passed around.

Eighty people participated in the first annual Turkey Trot by Sweet Home Parks and Recreation. The object of the turkey trot was to run as close as possible to a pre-race predicted time. Three boys – Donald Epperson, Steve Swank and Raymond Bauslaugh – each ran within one second of their predictions, while third-grader Diane Kennedy was only four seconds away from her prediction.

Nov. 29, 2000

The school district is expected to present a multi-million dollar bond to voters in March for building improvements and construction. If passed, LBCC would work with the district to develop an on-site college center in the high school.

Members of the Sweet Home High School Leadership Class, above, pack food boxes during the school’s annual Thanksgiving F...
11/26/2025

Members of the Sweet Home High School Leadership Class, above, pack food boxes during the school’s annual Thanksgiving Food Drive last week.
Students collected enough food for 60 families during the drive. The boxes were delivered Monday, Nov. 24, in time for Thanksgiving.

Photo courtesy of Ryan Adams

Coach Steve Thorpe leads his wrestlers Saturday, Nov. 22, during their annual outdoors workout, which is intended to rei...
11/26/2025

Coach Steve Thorpe leads his wrestlers Saturday, Nov. 22, during their annual outdoors workout, which is intended to reinforce concepts of teamwork and taking care of each other in difficult situations.

City employees hung wreaths in the medians along Highway 20 today, giving a nearly instant Christmas vibe in the communi...
11/25/2025

City employees hung wreaths in the medians along Highway 20 today, giving a nearly instant Christmas vibe in the community.
The City of Sweet Home will host its annual tree lighting celebration at 5:30 p.m. on Saturday, Nov. 29, at City Hall, 3225 Main St. Park behind City Hall.

Photo by Sarah Brown

Address

1313 Main Street
Sweet Home, OR
97386

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

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+15413672135

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We are a locally owned media company, specializing in print media news. We live in Sweet Home, Work in Sweet Home, and invest our lives into Sweet Home. Our goal is to cover our community like no one else. From news to advertising to legal publications, we are here to serve you! A secondary branch, but equally important side of our business is to make you look good! We offer design, layout and word crafting. From posters, to brochures, to business cards, we would love to help you! Give us a call: 541-367-2135