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Grit City Women

Female forward organization that nurtures a creative approach to empowering female entrepreneurs, sm

09/01/2025

🎙️𝗚𝗥𝗜𝗧𝗧𝗬 𝓲𝓼 𝓽𝓱𝓮 𝓝𝓮𝔀 𝗣𝗥𝗘𝗧𝗧𝗬 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 Episode 29 is live 👏🏽.

If you’ve been craving a brand convo that doesn’t sound like recycled marketing jargon… you’re in the right room. 🪑✨

Meet Bex LaFranchi (.creativehouse ), brand strategist, pattern breaker ⚡, high-vibration AI rebel 🤖, and founder of Hey Bex Creative Intelligence™ (proud sponsor of Gritty is the New Pretty 🎙️).

From her PNW roots 🌲 to leading design strategy at IKEA US, Bex has built, broken, and reimagined brands not to impress the industry but to disrupt it. 🔥

On this episode, Bex dishes on:
💥 Her wild (and very non-linear) career journey
🛡️ Why brand differentiation = survival
🎨 Why creativity always comes before the algorithm
🤖 Her take on the future of branding + AI

If you’re ready to stop following the rules and start building a brand that moves people this is the one you want in your ears. 🧭

Go listen, then come back and tell us your biggest “aha!” moment ✨ because you already know Bex isn’t here to play it safe.

🎧 Tune in now via the link in bio or wherever you listen to podcasts.

08/09/2025

Imagine what the Grit City Women community could achieve if every bold idea, every pivot, every ambitious leap forward didn’t just happen it stuck💪🏽

That’s the magic ✨of working with a change manager. As a certified Organizational Change Manager I’m here to help you turn your vision into a movement your whole team can rally behind. We’ll cut through the overwhelm, make change feel doable (even exciting), and build the momentum that carries you through the hard parts.

👷🏽‍♀️🏗️Entrepreneurs – You’re building something from the ground up, and every decision feels high-stakes. A change manager helps you roll out new offerings, systems, or markets without losing your brand’s soul.
Example: You’re launching your first online course. I help you align your marketing, tech, and customer experience so the launch feels seamless and your audience is excited to sign up.

📉👩🏽‍💼Small Business Owners – Growth is thrilling… and messy. A change manager makes sure your team adapts smoothly so progress doesn’t get derailed by confusion or burnout.
Example: You’re expanding from one store to three. I help you replicate your culture, train your team for consistency, and keep morale high through the rapid changes.

👩🏽‍💻🗣️Agencies – Your clients’ needs evolve fast, and so must your operations. A change manager helps you streamline workflows, introduce new tools, and keep teams engaged so creativity doesn’t get bogged down by transition.
Example: You’re adopting a new project management platform. I help you plan the rollout, train staff, and keep projects moving without missing deadlines.

This isn’t about endless meetings or complicated jargon it’s about real, practical steps that make your next big move smoother, faster, and more impactful.

💪🏽Because Grit City Women don’t just adapt to change we shape it. And when we do it together, there’s no limit to what we can build.

Let’s talk about what’s next for you and how we can make sure it sticks.

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08/01/2025

It’s finally here!! The Gritty is the New Pretty 🎙️ podcast is officially on YouTube! All 2025 episodes will be added. Be sure to subscribe to our channel for podcasts and other content via the link 🔗 in the bio🎉!

Is there a topic or guest you would like to see featured ? Drop a comment below and let’s get gritty with it. 💪🏽

is empowered by .creativehouse

07/31/2025

Welcome to Grit City Women! I’m Krystle Edward and want to introduce myself to any new followers. First off, thank you for being apart of this vision🙏🏽. My leadership journey began out of a tragedy in 2015 with the sudden loss of my best friend, which shattered the trajectory of mediocrity I was on. And it ignited the one I was meant to lead. Liz’s unexpected passing didn’t just upend my world it ignited the path I was always meant to walk💔. In that ache, I discovered strength I didn’t know I had. The last 10 years weren’t simply about healing; they wrote my blueprint and I went from surviving to thriving💪🏽.

My journey has taught me that true grit is forged at your limits and it isn’t just endurance, it’s FREQUENCY ✨

Established in 2019 GRIT CITY WOMEN IS A FEMALE FORWARD ORGANIZATION THAT NURTURES A CREATIVE APPROACH TO EMPOWERING FEMALE ENTREPRENEURS, SMALL BUSINESS OWNERS, AND LEADERS.

While Grit City Women events and memberships paused during lockdowns, my commitment to uplifting women persists through professional development coaching services and our podcast, 🎙️ . The podcast provides a free and accessible space where inspiring conversations can continue, highlighting the strength and grit of women from all walks of life. My “why” remains the same: to empower, inspire, and celebrate women in our community.

Learn more at www.gritcitywomen.com or visit the link 🔗 in the bio ❤️

07/27/2025

🔥 🎙️𝗚𝗥𝗜𝗧𝗧𝗬 𝓲𝓼 𝓽𝓱𝓮 𝓝𝓮𝔀 𝗣𝗥𝗘𝗧𝗧𝗬 𝗣𝗼𝗱𝗰𝗮𝘀𝘁
Episode 28 🎙️: Beyond the Spotlight 🔦 with

You know Vicci Martinez as the fierce and unforgettable🎬 “Daddy” on Orange Is the New Black (Seasons 6 & 7), her iconic turn as Frida Kahlo on HBOmax’s Clone High, and her soul-shaking rise on 🎤The Voice. Grit City locals know her from the legendary Vicci Martinez Band where she rocked the stage as a teenager🎶.

But the real story? The one behind the spotlight? You haven’t heard that one — until now.

In this raw, truth-soaked conversation, Vicci sits down with host Krystle Edwards (founder of ) to talk about what fame doesn’t fix and the healing that happens when you stop performing and start coming home to yourself.

From sold-out stages to soul-deep sobriety, Vicci shares what it really costs to stay authentic in industries built to brand you before you’ve even figured out who you are. Through it all, she’s kept her core intact and she’s not here to play the game by someone else’s rules.

This isn’t just a celebrity interview.It’s about being whole.

In this episode, we get gritty about:
💪🏽Rejection to Resilience — Staying real while building a career that doesn’t break you
✨Sobriety Over Sales — Choosing healing in a system that glamorizes chaos
🤯The Producer Ultimatum — A boundary crossed behind the scenes of OITNB: gift or curse?
💕Sisterhood, Not Rivalry — Dismantling competition culture and building real trust between women

If you’ve ever felt like you had to perform just to belong — this one’s for you.

🎧 Tune in, breathe deep, and meet us beyond the spotlight. Listen 👂🏽 on Apple or Spotify.

is empowered by .creativehouse ✨💪🏽

07/15/2025

Update: Brinnon Fire acted swiftly and conservatively to prevent to the spread of the fire 🔥 and loss of life. From my experience in emergency response and Shay’s as a firefighter this is exactly what you want. 👏🏽Several agencies responded to support and all resources were activated including air support. Our neighbors are able to return home and stay on alert. 5 acres lost and so far it’s contained. Thanking our lucky stars no one was hurt. ✨
————————
Praying for the Brinnon community and our neighbors. Our special place is under serious threat to a wildfire. In September we had a scare with the Duckabush fire. Now it’s very close and hard to be optimistic. It’s a very special place for my family. I am so grateful for for for coming out for my 40th and capturing these photos for us. 💔💔💔

07/15/2025

I can’t believe it’s been 7 years! My dad texted me to ask when we climbed Rainier and my response was “ 5 years ago, I think”, thank goodness for FB memories 🤣. Time flies when you are doing the damn thang.

The mountains are a special place for me. I feel closer to my best friend ✨ and to be honest closer to myself. 🏔️

I gathered this group of friends and family for this epic adventure. We trained together practiced our safety and rescue techniques leading up to it. The first night we camped in an ice storm 🥶. We started with 3 teams and 2 summited, including my rope team of 3 (all women).

It was the hardest physical thing I have done. With asthma and my comadre 🩸visiting days early on the summit push it became a game of GRIT.

It’s fun to revisit this feature and reminisce while hanging with the little one.

https://www.wertacoma.com/defiantly-tacoma-krystle-edwards/

07/07/2025

🎙️𝗚𝗥𝗜𝗧𝗧𝗬 𝓲𝓼 𝓽𝓱𝓮 𝓝𝓮𝔀 𝗣𝗥𝗘𝗧𝗧𝗬 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 just dropped another episode and it’s not just one to listen to. It’s one to feel in your bones.✨

Episode 27: Lead Like You Know: Intuition, Power & the Unseen with Dallisa Hocking

Dallisa Hocking — 5th-generation psychic medium, world-event predictor, energy visionary — joined me on Gritty is the New Pretty and we went deep. I’m talking:

🎁Building a business around your gift, not the grind.
✨Using intuition as strategy — not backup.
🎛️Unraveling the illusion of control in leadership.
🔮And yes... she read my tarot cards live on air. 🫠

This woman saw a global health crisis before 2020 hit, predicted the Cybertruck explosion on Jan 1, 2025, and called the U.S. election outcome before the results dropped 😱. She is not out here guessing — she’s anchored in the unseen and guiding people through it with precision.

She’s trained with Tony Robbins. Studied under John Holland and Lee Harris. Has a resume that could floor a room. But what makes her rare? She uses that power to heal, empower, and reconnect you to your own knowing.

If you’ve ever second-guessed your gut, played small to play safe, or wanted proof that your inner voice is legit — this episode is the mirror you didn’t know you needed.🪞

🎧listen on Apple or Spotify or via the link in the bio

✨👏🏽 ThHey, I’m BEX | Founder of Creative Intelligence™ed by .creativehouse

Tune in.
Trust yourself.
Then pass it to the one still waiting for permission.

07/06/2025

This summer I hit the big 40 which is crazy to think about 🎂. Our family is complete and our newest little acorn 🐿️ is settling so well. To celebrate we spent some time at our favorite place in the woods 🏔️🌲 and my lovely mother ( ) made one of my favorite meals! 40 is the new 30…that’s what I say🤣. I am so grateful for this time to bond. We are only guaranteed this moment so I am cherishing every minute.❤️✨

04/14/2025

💥True leadership isn’t just about rallying the room when everything’s going right. It’s about how you show up when everything’s going wrong.

When the project flops.
When the silence in the room says more than the slides.
When your team is bracing for cuts and looking for you.

💬 Don’t delegate discomfort—own it.
If you’re in the executive seat, your people need to hear directly from you🫵🏽. Don’t hide behind your managers when the message matters most.

Leadership isn’t a title.
It’s how you show up when things get hard.

👊

02/01/2025

GRITTY ✨💪🏽

01/15/2025

Vacations look a little different these days 🏖️. I have done a lot of trave adventures in my earlier days ✈️🧳. With a little one and another on the way I find simple is better. I work to simplify my home, career and business consistently but one of the most influential motivators to reevaluate my priorities is bringing a child 👩🏽‍🍼into the world. This is a big transition-physically, emotionally and mentally 🎢. How have you adapted to major life changes and what did you learn along the way?

Address

539 Broadway
Tacoma, WA
98402

Website

http://www.gritcitywomen.com/

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