06/05/2026
Justin Waters, Founder and CEO of Allegiance Water Services, shared a leadership lesson that every home service company should pay attention to. Skill matters, but character is what homeowners feel when someone walks through their door.
In his PowerChat with Greg Cummings, Justin explained why Allegiance Water hires people with the right heart first, then trains them with the skills they need to serve with care, trust, and confidence.
For leaders in home improvement, this conversation is a reminder that the strongest companies are not only built by better systems or faster growth. They are built by people who care enough to earn the relationship, protect the customer experience, and turn one service call into trust that lasts.
Read the full press release: https://power100.io/character-before-skill-justin-waters-of-allegiance-water-shows-why-character-not-skill-alone-builds-better-home-service-companies/
Watch the full interview: https://innercircle.power100.io/content/power100-powerchat-with-justin-waters/
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