Power 100

Power 100 We provide national power rankings for the top CEOs in the Home Improvement Industry.

Brian McCauley, Founder of The Sales Guy and Director of Sales Training at Cornerstone Building Brands, shares a simple ...
09/25/2026

Brian McCauley, Founder of The Sales Guy and Director of Sales Training at Cornerstone Building Brands, shares a simple lesson for home improvement sales teams: the right words build trust.

Brian highlights three phrases that can quietly weaken a customer conversation: “no problem,” “to be honest,” and “just.” These words may seem harmless, but they can minimize a homeowner’s concerns, create doubt, or reduce the value of a professional consultation.

Instead, sales teams can use clear, respectful language that shows confidence and care. Say, “You’re welcome. I know this is important to you,” instead of “No problem.” Explain recommendations based on the homeowner’s goals. And never say you are “just” measuring, tell the customer you are there to assess the project, answer questions, and provide the right options.

Small changes in language can lead to stronger trust, better conversations, more sales, and more referrals.

Read the full press release: https://power100.io/the-words-that-win-trust-three-phrases-home-improvement-sales-teams-should-avoid-to-close-more-deals-and-earn-more-referrals/



Cornerstone Building Brands

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09/25/2026

Looking back at the EcoView Dealership Summit, Charles of EcoView Corporate brought a perspective on Caleb Nelson and Destination Motivation that went far beyond what he had just heard from the stage.

Charles said he had worked with Caleb’s product for years at previous companies and had seen the same pattern more than once: “Every place that I've worked for that uses his product, close rates went up.”

He also pointed to what happens after the sale, explaining why stronger closing and fewer cancellations can matter just as much as finding another lead.

His view was simple. Give homeowners a way to improve the home without feeling like the family has to give up the vacation they planned, and the contractor may create more value before the signature and more confidence after it.

That conversation carries even more weight today as Destination Motivation holds the #1 Strategic Partner ranking from Power100 for 2026 and marks its fourth straight Inc. 5000 appearance.

For home improvement leaders, Charles’s experience raises a useful growth question: how much opportunity is already sitting inside the appointments you have, the customers you close, and the sales you can keep?

Read the full press release: https://power100.io/every-place-ive-worked-that-uses-his-product-close-rates-went-up-charles-says-destination-motivation-gives-contractors-a-better-way-to-win-the-sale-and-keep-it/
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Destination Motivation

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Power100 is highlighting Pure Finance Group as the best overall choice in its latest comparison for contractors who need...
09/24/2026

Power100 is highlighting Pure Finance Group as the best overall choice in its latest comparison for contractors who need customer financing and payment processing in one place. Led by Edward Meister, Co-Founder and CEO, Pure Finance Group helps contractors manage financing, deposits, invoices, payment collection, and cash flow through one contractor-focused platform.

The leadership team includes Jamie DeMersman, Chief Payments Officer; Michael Frascella, Senior Sales Director of Payment Solutions for Home Improvement; Tony Prestandrea, Managing Partner; Todd Pramov, Director of Home Improvement Sales; Jim Affeldt, Director of Operations; Carsten Erner, Chief Data Analytics Officer; Sarah Croteau, Director of Marketing; Stacey Hoback, Director of Payment Sales; and Hailey Hunt, Account Executive.

Pure Finance Group stands out for connecting financing with everyday payment tools, including deposit collection, text invoices, online payment forms, recurring payments, reporting, soft-pull preapproval, and same-day funding options.

Read the full press release: https://power100.io/power100-names-pure-finance-group-its-best-overall-choice-for-contractors-seeking-customer-financing-and-payment-processing-together/



Pure Finance Group Pure Finance Group

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09/24/2026

Homeowners can compare prices faster than ever, but Greg Cummings believes the contractors earning trust are the ones whose teams can clearly explain why their company is worth choosing.

In his PowerChat with Samantha McGuinness, founder of Enabled Remodeler, the conversation explored how culture, community involvement, employee growth, leadership development, and strong face to face customer experiences can all become part of the value behind the number.

For home improvement leaders, this is a reminder that price becomes much harder to defend when the team only knows what the company charges and not what makes the company different.

The strongest sales confidence starts when employees believe in the business they represent and can give homeowners real reasons to believe in it too.

Read the full press release: https://power100.io/how-are-you-justifying-your-price-greg-cummings-says-contractors-win-when-their-teams-can-prove-the-value-behind-the-number/

Watch the full interview: https://power100.io/content/power100-powerchat-with-samantha-mcguinness/



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Most tech founders run from angry customer calls, but Sahil Phadnis, Founder and President of Affiniti, builds his compa...
09/23/2026

Most tech founders run from angry customer calls, but Sahil Phadnis, Founder and President of Affiniti, builds his company around them. During an in-depth conversation on Power100's PowerChat hosted by Greg Cummings, Sahil revealed that product perfection requires embracing the daily cuts, bruises, and scars of customer criticism, proving why contractor pain remains Affiniti's true engineering roadmap.

Read the full press release: https://power100.io/why-does-affiniti-keep-changing-sahil-phadnis-says-contractors-should-be-the-reason/

Watch the full interview: https://power100.io/content/power100-powerchat-with-sahil-phadnis/



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09/23/2026

Looking back at Greg Cummings’ rapid-fire conversation with Frank DeFrancisco, Former Product Manager at CertainTeed, during the CertainTeed Business Building Workshop at MetLife Stadium, one lesson still stands out today: knowing the product is only the first step.

DeFrancisco explained how Landmark Pro fits into CertainTeed’s roofing lineup, but the bigger conversation was about helping contractors explain why an upgrade has value to the homeowner sitting across from them.

Through product education, sales training, and direct time with the people behind the products, contractors were being given something they could take back into real customer conversations.

The event may have ended, but that lesson remains useful for any home improvement company trying to protect value without making every sale about price. Better sales conversations begin when contractors can turn product features into clear reasons homeowners can understand.

Read the full press release: https://power100.io/give-them-something-they-can-take-away-frank-defrancisco-says-product-training-should-help-contractors-sell-more-value-not-just-learn-more-features/

Watch the full event highlight: https://power100.io/content/certainteed-business-building-workshop-at-metlife-stadium/



CertainTeed

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09/23/2026

Growth means more when the people inside a company can see what that growth may create for them.

In his PowerChat with Greg Cummings, James Lowder, CEO of ATS Mechanical, shared how the company’s rise from under $1 million in annual revenue to roughly $86 million to $87 million has created something bigger than a stronger balance sheet. It has created new roles, new leadership paths, new markets, and more room for people to step forward.

James explains why employees may be willing to work through difficult seasons when they can see a real future ahead, why strong people are drawn to companies where opportunity keeps opening, and why leaders have to make sure growth creates more than promises.

For CEOs building larger teams, this conversation is a reminder that the best growth stories are not only measured by how big the company becomes, but by how many people get the chance to become more because of it.

Read the full press release: https://power100.io/with-growth-comes-opportunity-james-lowder-says-people-will-work-through-the-hard-parts-when-they-can-see-a-real-future-ahead/

Watch the full interview: https://power100.io/content/power100-powerchat-with-james-lowder/



ATS Mechanical Services, Inc.

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09/23/2026

Looking back at the National Western Stock Show Rodeo, Greg Cummings found that some of the strongest proof of an event’s value came directly from the people walking through the gates.

One group said they wait almost the entire year for the Stock Show to return and may attend four or five times while it is open. Another visitor had traveled about an hour and a half for a first experience.

One longtime attendee even left the event ready to finally try something rodeo-related that he had once put aside.

With Lifetime Home Remodeling helping support the event as a key sponsor, the recap shows what can happen when a community tradition gives longtime fans something worth waiting for, first-time visitors something new to discover, and others the push to take part in a new way.

That story still holds value today as Lifetime Home Remodeling continues to grow from its Colorado roots, while Peter Svedin holds the No. 2 national position in Power100’s 2026 rankings.

For home improvement leaders, the lesson is clear: the strongest community experiences do more than bring people in once. They give people a reason to return, participate, and bring someone new.

Read the full press release: https://power100.io/you-wait-literally-the-entire-year-greg-cummings-finds-why-the-national-western-stock-show-rodeo-keeps-people-coming-back-and-inspires-others-to-join-in/

Watch the full event highlight: https://power100.io/content/national-western-stock-rodeo-show-in-denver-colorado-with-lifetime-home-remodeling/



Lifetime Home Remodeling

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09/22/2026

Technology should do more than make a process faster. It should make the business easier for employees to work in and easier for customers to work with.

In a recent PowerChat, Greg Cummings, CEO of Power100, asked Michael Hoitt, Chief Strategy Officer at WindowRama, which technology had truly moved the needle for both efficiency and culture.

Michael pointed to Hatch and connected its value to a bigger shift in homeowner behavior, where customers increasingly expect texting, faster answers, digital visibility, and easier access to information.

Their conversation is a reminder for home improvement leaders that the best technology strategy is not about adding more tools. It is about choosing the tools that solve real customer problems, remove friction for the team, and help the company meet the next generation of buyers where they already are.

Read the full press release: https://power100.io/what-has-truly-moved-the-needle-greg-cummings-says-technology-should-improve-more-than-efficiency-as-michael-hoitt-points-to-a-changing-windowrama-customer/

Watch the full interview: https://power100.io/content/power100-powerchat-with-michael-hoitt/



WindowRama

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09/22/2026

Growth can look strong on a report while the homeowner feels something very different.

In his PowerChat with Greg Cummings, Bastian Cowsert, General Manager of Home Services at PX.com, explains why customer experience has to remain at the center as contractors add leads, technology, new markets, and more capacity.

His message connects the whole growth system: understand the funnel, follow up well, watch the numbers that show where pressure is building, protect the reputation customers create, and make sure the homeowner still feels cared for as the company gets bigger.

For home improvement leaders focused on long term growth, this conversation is a reminder that better marketing and better systems only reach their full value when the customer experience stays strong.

Read the full press release: https://power100.io/without-that-everything-else-falls-bastian-cowsert-says-great-contractors-build-growth-around-a-delightful-customer-experience/

Watch the full interview: https://power100.io/content/power100-powerchat-with-bastian-cowsert/



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