Dog House Social Media (2025)

14/03/2022

We all want more of it…

TIME! This is my absolute, most common pain that I hear from clients. “I don’t have extra time for social media”

Well as much as I adore all of you, I am here to call you on your BS. You don’t have time for social media because you don’t make time for it. And if you’re not making time for social media, you’re missing out on opportunities. Plain and simple👏🏼

Here are a few ways to get caught up with social media and utilize your time efficiently!
👉🏼 Outsource it! Hello that’s what I’m here for people. Xoxo
👉🏼 Plan monthly/weekly themes to help with making your content
👉🏼 Batch! Your! Content! Whether it’s a week or month at a time, block out an hour same time to make as much content as possible!
👉🏼 GET A TRIPOD! Dog trainers this one is for you specifically. There is not excuse to not be recording your sessions anymore. Sorry not sorry, just some tough love💛
👉🏼 Utilize those FREE auto publisher accounts. Later, Buffer and Planoly are all awesome!

Social media is a preview of your business. People are looking you up and checking out out before they decide to buy/work with you! Make the change to take your social media seriously. Make it work for YOU!

17/12/2021

Happy 1st birthday to Dog House Social Media🎉

A year ago I started this crazy journey and haven’t looked back. I can honestly say I wouldn’t be here with you, my fellow dog fanatics. I am quite ✨obsessed✨ with the community I’ve created, the friends I’ve made and the businesses I’ve watched grow.

I truly can’t thank you enough for making this all possible! I’ve had the ability to watch myself grow, adapt and make an impact which is everything I wanted in a business.

As I plan for the new year, I’m truly excited to kick it up a new notches. Cheers to one year and many more🥳

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06/12/2021

It’s been awhile 💛

Welcome to the pack and thanks for tagging along on my journey. I have a few new regular and furry faces around here so I would love to introduce myself👩🏼‍💼

My name is Sierra; I’m a dog business social media manager. I began my online business journey back in October with hopes of helping other businesses fulfill their dreams and give them some task support. I then transitioned that passion into another passion of mine; the dog industry. I know support dog businesses with content strategy and management to scale their platforms 🦮

When I’m not behind my desk, I’m probably drinking iced coffee, shopping for my dogs, thrifting, traveling or being suffocated by my 2 large bullies. Bruno and Cora🐶🐶

Some fun facts about me:
👉🏼I’ve been to 10 countries
👉🏼I’m a Sagittarius (Dec. 20th 😉)
👉🏼Delaware➡️Tampa
👉🏼 I have crooked pinkies. Yes crooked

Over the last year I’ve had the opportunity to meet such awesome men and women within the dog community. I truly couldn’t be anymore thankful for the experiences and people I’ve come across! I always say… dog people are my people 🐾

Thanks for tagging along and if we haven’t met, my dms are always open!

25/11/2021

Beyond thankful for all you who have been apart of my business journey.

Happy Thanksgiving from Bruno, Cora, Justin and I 💛

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22/11/2021

🦃🎁🎄

The holidays are honestly a strange time. One side is enjoying friends and family while the other side is boosting sales and marketing. Use this time to find your balance 🤝

While your promos are most likely under way and your strategies are set in place, understand that the posts themselves may preform differently around their time. It’s normal for your numbers to fluctuate!

I’ve learned that many of my dog businesses are over achievers! While I love and appreciate you all dearly, I don’t want to see you burn yourself out by obsessing over likes and comments. Especially this time of the year!

Use this time to learn about your audience and gain a personal connection. This way you set yourself up for the new year and the future sales to come!

Your engagement may be down but this is a great time to create some fun content! Get creative and most importantly, HAVE FUN! 🎉

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11/11/2021

I often read “I don’t know about to post about?” or “I’ve already used all my ideas, I can’t think of anything new!” Or that people get into a creative flow then can’t think of ANYTHING🤔

Well, heck I even think that sometimes! The best part about social media is that it’s sustainable; reduce, reuse, and recycle. ♻️

👉🏼Reduce the stress by seeing the answers that are most likely right in front of you. When it comes to creating content, consider:
* What are your FAQs?
* What are the top google searches in your industry?
* What’s a question you got from a family member or friend when you started your business?
* What are other questions being asked under similar pages?
👉🏼 Reuse: One of the main goals on social media is to grow! Over time, you’ll gain new followers, friends, connections, customers and mindset. Checking your insights will allow you to see the posts that were successful and allow you to reuse that content with some current *spice* like HOLIDAYS (hint hint🦃
👉🏼 Recycle: Your business and content creation isn’t meant to stress you out. It’s a way to add value, knowledge and insight about your business to others. Hey, in a few months, I’m sure you’ll see this info broken down into 3 separate posts with some more value🤷🏼‍♀️

Fun marketing fact: consumers need to hear/see the same message about 7 times on average before choosing to buy! This is a great time to repurpose your content and add a holiday twist on it. Work smart, not harder🍗

P.S this may or not have been a recycled post 😉😉😉

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03/11/2021

Don’t panic 🥵

The holidays are these huge events that happen every year. Everyone feels this anxiety that they have less time for everything. When in reality, nothing has changed. Do not let the holidays terrify you!

There are a few key elements to consider when marketing your content around the holidays. Let’s get into it!

⭐️Audience: As a dog business, you’ll thrive. The holidays are emotional, and vulnerable time for everyone. This is your chance to understand your ideal clients behaviors and buying patterns so you can directly market to them.
⭐️Engagement: it’s going to be all over the place. Some great days, some not so much. That’s okay.
⭐️Promos/giveaways: Fun but not necessary. Create VALUE through your content so you don’t have to do more work. This is the time to really sell your brand and make an impact in the dog industry.
⭐️Energy: This is the most important! Managing a business, family, dogs and holidays can be a lot. Protect your energy and sanity.

What are you looking forward to most this holiday season?⬇️
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30/10/2021

Looks like we've got another mystery on our hands🔎💙
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27/10/2021

Connecting with your audience is ESSENTIAL in the dog industry 🐶

Believe it or not, but potential clients could be scrolling right by you if your business platforms are only showing dogs! Yes, people love some good dog pics, but there are plenty of influencers out there who deliver to that purpose🥵

If you’re a product or service based business, you have to show up. It’s the simple. Unfortunately, the dogs can’t connect so you have to be the one responsible connecting with the hoomans. 👩🏽👨🏼

People want to invest in YOU. Don’t be shy to show them why 🐕‍🦺
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25/10/2021

Pitbull awareness month🐶

Did you really think I was going to miss out on this? Heck no!

Bruno and Cora are both bully mixes who traditionally fall under the Pitbull blanket breed. Regardless, both breeds unfortunately have negative stereotypes and stigmas👎🏻

One of my main reasons for constantly training and working with them is to help break that stereotype. Pitbulls, bully’s, Stafford terriers or any kind are often left at the shelter for these reasons. Along with the unethical breeding dilemma that contributes to the surplus😭

One of the most painful things I heard from a distant family member was when he insisted on not having his older kids near Bruno because “pitbulls can’t be trusted.” At the time, Bruno was simply laying down and enjoying pets from the rest of the family🙃

I will be a Pitbull advocate for long as I live. If there’s anything these 2 dogs have taught me it’s compassion, understanding, loyalty, love and PATIENCE 😅

If you have the chance to make a difference, do it. Speak up and advocate. DO NOT BULLY MY BULLY💛

Also I can’t resist the big heads. Like come on😂🥰
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14/10/2021

Let’s get credible💃🏼

There’s no doubt that the pet industry is growing everyday! One of the most common struggles I hear is “my page isn’t growing and I’m not getting new clients.” Well, let’s break it down 🐶

People are investing in their dogs but they’re not investing where they are not educated and informed. So using the dog service industry as an example, why should clients choose to trust you with their dog? Here are some great ways to start building credibility through your social platforms:

🐕Post your face on your stories! Be proud! Show a “day in the life” and talk to your current/new clients.

🐕 Constantly share tips/tricks! People want a glimpse of what they’re getting into. Use your social platforms to share information that highlights your business’ style.

🐕 Make are you’re addressing their pain points! Go through FAQs and comments to see what potential clients are actually looking for. That way you can directly answer their questions with your content.

As a dog mom, I research any company before I purchase products or services for Bruno and Cora. Be sure to ask yourself, do my clients know I’m an expert? 🦮

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28/09/2021

I’m sure you can relate…

There is SO much more to social media than likes. While they’re a great metric to track, that’s not all it is. Social media isn’t always about how big you can get but rather what you do with your current community🌎

Growth is always the goal but your worth is not determined by likes and followers. You, your dog business, values and mission are SO much more important. Keeping your page aligned with that will take you further than stressing likes and followers🐶

Create content with a purpose! Utilize your page to demonstrate what your brand represent and the difference you want to make in the dog industry. Highlight what makes your journey unique👏🏼

Your worth IS NOT determined by the amount of likes you get on social media❌
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16/09/2021

Raw & real🥩

Nutrition has always been an interest of mine. I love eating healthy while indulging in moderation. When it came to my pups, it wasn’t much different and one of the reasons I dove deep into the dog nutrition industry🍗

Bruno has a wild GI history. We fed him a medium grade kibble with a lot of fresh toppers. My boyfriend brought up the idea of raw but I wasn’t educated enough and I wanted to wait until our move was over. I also had a past client who was a dog nutritionist and specialized in the raw diet who helped pave the way🫐

When we added Cora to the family, I crunched numbers and it just made more sense to feed them a fresh diet. I dove deep into all the resources and knew it was the best decision for my dogs. Though, just like any grocery shopping, the budget can get real crazy, real fast. We sourced through local farms and markets in Tampa while finding a way to stay cost effective for our family💰

I love talking about dog nutrition, fresh toppers and lifestyle but something I’m also passionate about is, INCLUSIVITY. While raw seems colorful and fun, it’s also very messy, smelly and bloody (literally.) I never want others to feel less, intimidated, or like they’re not doing enough for their pups because that’s not the case. All dogs are different and thrive off different diets! As long as your pup is loved, healthy and fed, that’s all that truly matters🥰

Feeding raw has opened doors to a new community that I love being apart of. And if you’ve been following me or my dogs () you know, we love community🐶

What’s your dogs favorite food or treat?🍓🥬🍎🍖
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08/09/2021

Much love for all my dog walkers 💛

While I appreciate you all daily, today I give a little extra appreciation! This is a great day to celebrate the walkers who go the extra mile (literally) for dogs and their families🐾

Dog walkers provide some of the most genuine, dedicated and selfless work out there. Most of them go above and beyond to make sure your pup gets plenty of steps and potty breaks, rain or shine! I heard they even supply endless belly scratches and treats free of charge 😉

Cheers to all the dog walkers! Shoutout your favorites below⬇️
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31/08/2021

Tampa Tuesday🌴

I’ve had the pleasure of meeting A1K9 Performance through their awesome group class! I’m always looking for fun, socializing, activities for my pups so this was an awesome opportunity for us. Lauri and her husband are BEYOND knowledgeable. You can tell they’re so passionate about what they do for owners and pups🐾

They specialize in dog obedience training and modifying behaviors. They work 1-on-1 in clients homes and offer group classes. They also just launched their October group class!🐶

Here’s the deets🤩

October 3rd 2021
5-6:30pm
Al Lopez Park
$35 per dog
DM them to register🐾

Hope to see you and your pups there!🦴
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28/08/2021

Personal post💛

This is my boyfriend of 2 years, Justin! Yesterday was our anniversary and I realized I don’t shout him out enough on Dog House Social Media😘

Without a doubt Justin is not only my number one supporter, but my businesses. While that seems obvious, it’s so true. He supported me when I decided to take the risk of self-employment. He cheered me on through every transition and every client, good or bad. There have been countless days where I wanted to give up and he wouldn’t let me💛

Justin plays a huge role in my businesses success and I’m just getting started. Plus Cora and Bruno adore him so I can’t agree with that!Cheers to all the dog dads and supporters 🐶
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24/08/2021

Welcome to our new segment Tampa Tuesdays☀️⠀
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I have been a Tampa resident just shy of 6 months and in that short time I have had the opportunity to meet so may awesome people in our dog community. As a dog biz social media manager, I love being involved with the community and supporting local businesses. I will be highlighting a variety of businesses to show my appreciation for my favorite, dog-friendly, city🌴⠀
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Meet Michelle with .and.pups! She's someone I met through a holistic, pet nutrition event and fell in love with her mission. But enough from me, hear it from Michelle!⬇️⠀
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I LOVE dogs! My dog was diagnosed with cancer and it was devastating. I began making meals based on food energetics for her with the help of a Wholistic vet and she lived a year longer than expected. I believe that her diet is what helped prolong her life. I want all loving dog owners to have as much time with their pups as possible so I started making healthy, human grade, clean meals and treats for other pups. I LOVE nature and our planet. When creating a business, I wanted to ensure I wouldn't be harming the environment and strive to reduce the carbon "pawprint" as much as possible. In all aspects of my business, I incorporate green and sustainable options. I also like to give back to the community. I donate to local animal rescues & children's charities, specifically those that help with hunger issues. I help dogs live their happiest healthiest life and infuse LOVE into everything! Help your dog live the happy healthy pup lifestyle while also reducing your carbon "paw print" Support a local, eco friendly and women owned small business🐶🌎⠀
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Michelle can be found at many pop up shows & markets throughout Tampa! If you are interested about nutrition, getting your dog some tasty treats or simply looking for some healthy toppers, she's your woman. Follow her IG & FB for events to see where she will be next!🦴⠀
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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Dog House Social Media