Social-OT

Social-OT Social Media & Google Management. Discover marketing strategies THAT WORK! (message me SMM to learn more). Message me SSA to learn more!

Hi, I'm Courtney, a Social Media Manager specializing in helping OTs, PTs, and SLPs enhance their online presence. I also run the Social Success Academy, where you can learn how to build a thriving social media business for yourself. Social Success Academy is your ultimate resource for mastering social media management. Whether you're an aspiring entrepreneur or a social media enthusiast, SSA offe

rs mentorship and comprehensive resources to help you launch, grow, and sustain a successful social media business. From step-by-step guides and daily strategies to insider tips on finding top content ideas, SSA provides all the tools and support you need to turn your passion into a thriving business.

Our clients feel this every Monday.
08/11/2025

Our clients feel this every Monday.

Smart strategy, niche targeting, and search-optimized content will. That’s what we do.Send us a message to set up a free...
08/09/2025

Smart strategy, niche targeting, and search-optimized content will. That’s what we do.

Send us a message to set up a free consult call to see how we can help!

Stop trying to DIY your growth. We help therapists show up online and bring in real clients.Send us a message to set up ...
08/07/2025

Stop trying to DIY your growth. We help therapists show up online and bring in real clients.

Send us a message to set up a free consultation to see how we can help!

We’ve all been there. 😂 Now imagine having your marketing totally DONE while you recover on the couch.
08/05/2025

We’ve all been there. 😂 Now imagine having your marketing totally DONE while you recover on the couch.

Social-OT helps therapy professionals grow their practice through custom, done-for-you social media and marketing — with...
08/05/2025

Social-OT helps therapy professionals grow their practice through custom, done-for-you social media and marketing — without the overwhelm.

You don’t need to create 21 different posts to stay consistent.You just need to get smarter with the content you already...
06/05/2025

You don’t need to create 21 different posts to stay consistent.
You just need to get smarter with the content you already have.

Here’s how to turn ONE post into THREE WEEKS of content:

Start with one core idea
Example: “3 signs a toddler may benefit from OT.”

Now break it down...

Week 1 – The Full Post
Share a caption or carousel with all 3 signs and a simple CTA.

Week 2 – Break it into 3 separate posts
One post per sign. Add a quick story, a tip, or an example.

Week 3 – Repurpose it visually

Talk to the camera for a short video

Share the info in stories with a question box or poll

Create a quote graphic or text-based post for variety

This isn’t repeating content. It’s reinforcing your message and reaching different types of followers.

Most people need to see the same idea more than once before they take action. Use that to your advantage.

Want us to plan and create your content so you don’t have to think about any of this?

Book a free call and we’ll handle it for you, start to finish.

Comment CALL for the link!

Posting and hearing crickets? 👀Let’s fix that.If you’re a small therapy clinic trying to grow on social media, engagemen...
06/04/2025

Posting and hearing crickets? 👀

Let’s fix that.

If you’re a small therapy clinic trying to grow on social media, engagement matters—because it’s what helps you get seen and build trust.

Here are 5 quick hacks that actually work (no weird gimmicks):

Use question boxes in stories. People love to give input. Try easy prompts like: “Would you rather…”, “What’s one thing you wish more people understood about therapy?”

Start your captions with a hook. “The 3 things every parent should know about sensory” will always grab more attention than “Happy Monday!”

Tag local accounts or partners. Other clinics, community groups, pediatricians, gyms… it boosts visibility and connection.

Reply to every single comment and DM. It shows you care and it tells the algorithm people are talking to you.

Post content people actually relate to. Real-life tips. Behind-the-scenes. Client wins (with permission). Simple, helpful, and honest always wins.

Engagement isn’t just about likes. It’s about building real connection so people trust you enough to book.

Want us to help you boost your engagement and take content off your plate?

📲 Book a free call and let’s talk about what’s possible for your clinic.

Here’s how to build your caseload without spending a dime on ads:✅ Show your face – People book with humans, not logos. ...
06/03/2025

Here’s how to build your caseload without spending a dime on ads:

✅ Show your face – People book with humans, not logos. Talk to the camera. Share who you are and what you do.

✅ Talk about your services often – Not in a “salesy” way. Just clear, simple reminders:
“Here’s who I help. Here’s how. Here’s how to work with me.”

✅ Share results – Client wins, FAQs, progress (with permission). This builds trust.

✅ Use local hashtags + tag your location – Make it easy for your ideal clients to find you.

✅ Engage in your community – Comment on local pages, collab with other providers, reply to DMs like a real person.

It’s not about going viral. It’s about being visible and valuable so the right people say, “Oh, I need this.”

Want help making a plan that gets your name out there (without ads)?

Comment “CLIENTS” and let's book a call. 🙌

I started my OT career working with kids—and I truly loved it.Play-based therapy, supporting parents, helping little one...
06/02/2025

I started my OT career working with kids—and I truly loved it.

Play-based therapy, supporting parents, helping little ones hit those big milestones… it filled my heart.

But now, I’m working with adults in home health, and I have to say… I’m loving this just as much.

There’s something so powerful about walking into someone’s home and helping them stay safe, independent, and confident in their own space.

These everyday wins are huge.

OT is such a versatile field, and honestly?

Each population has taught me something different, and I’m grateful I’ve gotten to experience both.

So no matter what season I’m in.. treating, creating, running Social-OT, I’m always coming back to the same core

💛 Helping people live better, more empowered lives.

If you’ve ever switched areas or blended passions… I see you.

We’re allowed to love more than one thing. And we don’t have to pick just one. 😊

You’ve got clients to see, notes to finish, calls to return…You don’t have time to sit around creating reels or stressin...
06/01/2025

You’ve got clients to see, notes to finish, calls to return…

You don’t have time to sit around creating reels or stressing about what to post.

That’s where we come in.

Here’s how it works when we manage your content for you 👇

We plan your content

You don’t have to think about what to post or when. We create a strategy around your business.

We write and design every post

Captions, graphics, reels... we do it all, branded to your practice and voice.

You approve everything in Trello

You can suggest edits, or just hit approve. Simple.

We schedule it all out for you

No last-minute scrambling. Your content goes out on time, every time.

Need engagement too?

If it’s part of your package, we reply to DMs, comments, and keep your account active.

Literally everything is done for you… so you can stay focused on helping your people.

Sound like the kind of support you’ve been needing?

Comment “DONE FOR ME” and I’ll send you the info. 💛

I just started a new OT job in home health, working with adults again… and I honestly love it. 🙌Because here’s the truth...
05/31/2025

I just started a new OT job in home health, working with adults again… and I honestly love it. 🙌

Because here’s the truth

I love OT too much to not stay in the field.

Being in people’s homes, supporting their independence, helping them move through everyday challenges, it fuels me. 💪

But let’s be clear…

Being in people’s homes, supporting their independence, and helping them move through everyday challenges, it fuels me. 💪

Social-OT isn’t going anywhere.

I built this business because I saw therapists (like you and me) drowning in everything.

So many incredible OTs, PTs, and SLPs doing life-changing work—
but stuck when it came to showing up online, getting consistent, or attracting the clients they actually want.

That’s why Social-OT exists.

To take that weight off your shoulders so you can stay in your zone of genius and still grow your business.

So yes, I’m back to treating. And I love it.

But I’m also still right here, behind the scenes, helping you market your practice in a way that’s simple, stress-free, and actually works.

We can do both.

And if you're trying to balance it all too, drop a 💬 and I’ll help you make it easier.

If promoting yourself feels uncomfortable, you’re not alone.Most therapists hate the idea of “selling” online.But here’s...
05/30/2025

If promoting yourself feels uncomfortable, you’re not alone.

Most therapists hate the idea of “selling” online.

But here’s the truth...

People want to know how you can help them.
They just don’t want to feel like they’re being pitched to.

So instead of selling, try sharing—like you’re talking to a friend:

Use real language (ditch the stiff, formal stuff)
Speak to one person, not “everyone”
Share a story or tip, THEN mention how you help
Ask a question at the end—keep the convo going

Example:
“Helping toddlers with sensory issues is my favorite part of what I do 💛
One quick tip I give parents: try crunchy snacks before transitions!
If you’ve got questions like this, I’d love to chat. Just shoot me a DM!”

That’s not a pitch. That’s a conversation starter. 🎯

Want help writing content that sounds like YOU and still brings in clients?

Comment “CHAT” and we’ll show you how to make it easy.

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