Jeffrey Fermin - Growth Marketer

07/16/2026

Hot take: Answer engine optimization (AEO) was made up by AI influencers so that CEOs can give their marketing team headaches.

The fundamental rules to rank and stand out on the webs … and in LLMs are the same (peep Google’s EEATs standard)

If you’re an “SEO nerd” like me, you’re recognizing that a lot of these “new” rules are just the old rules in a new hat.

Be structured so you can get pulled. Be credible so you can get cited. Actually know the thing you’re talking about.

That’s AEO. That’s also… SEO. From like 2015.

And the part that kills me — AEO isn’t even new. “Answer engines” used to mean Alexa and featured snippets. Position zero. The term’s been sitting in a drawer since before ChatGPT existed.

They didn’t invent an acronym.

Need rant done.

07/14/2026

I was going to try to recreate this video, but I didn’t feel like getting hit by a bison, so AI’d it 🦬

Sales vs Marketing.
A rivalry as old as time.
The money maker vs hype generator.
In order for a business to thrive, these two things have to be in perfect harmony.

I’ll be dropping some tips on how marketing can show up for sales (and vice versa) here, so give a follow.

Sidenote; I’m making content pillars so give me some time to build, yall.

07/13/2026

07/12/2026

Email marketing is still one of the most successful channels out there.

Any industry, any market, and persona.

Some campaigns work better than others.
Some take longer than others.

Bust best believe you can makes some monies off of emails.

07/10/2026

This video is my pièce de résistance.

07/09/2026

AI slop Super Bowl ads?
AI actresses?
What the heck is going on?

Yesterday, I called out small businesses for using AI slop posters.

I understand the NEED that they might have.

But the largest companies with unlimited resources are out here skimping on their ads to make crappy creative.

Nah. BFFR.

05/28/2026

Pon me Bad Bunny