Onyx Client Group (2025)

08/05/2025

Now hiring: Business Development Pro’s

✔️Ideal candidate: Hunter mentality that understands full-funnel marketing tactics & media planning strategies

✔️Primary responsibilities: Identifying ideal clients, working with our team to develop marketing proposals, presenting & closing proposals, providing regular recaps, developing long term relationships with clients

✔️ This is a 100% commission flex position with industry leading commission percentages, meaning you work around your own availability and other responsibilities. You support team is available 8am-5pm M-F, but you’ll work whatever works best for you…and however many hours works best for your goals

Who we are: Onyx Client Group is a full funnel marketing agency with best in class marketing tools that produce great results for our clients.

Here is a sample of some of the marketing tactics we offer in-house that you’ll be selling:

▪️ Premium CTV
▪️ OTT
▪️ Pre-roll video (including YouTube PreRoll)
▪️ Display ads
▪️ Retargeting
▪️ Streaming audio
▪️ Digital OOH
▪️ Social media management (organic & paid)

Benefits:
-Flex schedule & no daily commute
-High commission percentage with sliding increases over time & performance
-Best in class proposals, tools, & data
-Unlimited time off
-No earning caps
-Quarterly bonuses

This is a perfect position for someone who already has a book and wants to earn a higher % than they currently are, wants personal flexibility, unlimited earnings and a great culture. It is a 100% commission position, so not a great fit if you need multiple months to ramp up.

Interested in seeing if we are a good fit for each other?

You can DM me directly, or you can email me your interest along with your resume to:

[email protected]

Onyx Client Group
Tampa, Florida
OnyxClientGroup.com

*Equal opportunity employer

01/05/2025

Are you on a path to ruin your social media? It’s possible.

Far too often we speak with businesses & brands whose social media focus has disproportionately become being hung up on views, likes, shares, comments & follows instead of generating revenue.

They spend thousands of dollars & countless hours generating content that produces social engagement, but has nothing to show for revenue growth.

When engagement becomes the focus without revenue being the priority, we call this “vanity metrics”. They make you feel good about yourself, but in the end they are meaningless and will destroy your social media accounts.

Why is the focus on vanity metrics harmful to your social following? Simple. You can’t have two “number one” focuses. You can’t serve 2 gods. If you are creating content only to generate engagement, you aren’t creating content to generate revenue.

Don’t get me wrong, the right kind of engagement on social media CAN lead to revenue growth. We’ve cultivated millions of dollars in revenue from social media marketing. But take note, that revenue came from engaging the RIGHT customers, not simply getting engagement from a high quantity of customers. There has to be a balance, and the number one priority has to be on the human, not the engagement.

Focus on creating content that speaks to your best, most ideal customer in a way that isn’t only pursuing a click, like, comment or share and one that creates a meaningful lasting impact to elevate your brand, not simply your social metrics.

01/04/2025

Have you ever searched for something online and then for weeks keep seeing ads for either that item or service or something similar? 🙌🏻

Of course you have. That’s the essence of keyword targeting. It’s actually pretty simple.

You go online to your favorite search engine, and let’s say, start searching for new trends in kitchen cabinets. Or maybe you search for local plumbers who can install a new garbage disposal.

Then, like magic, display ads and videos start following you around everywhere you go introducing you to new businesses that remodel kitchens, or plumbers that service your area. You see the ads while checking March Madness scores. You see the ads while checking the weather. You see the ads while you binge YouTube videos.

This type of advertising tactic is actually very productive for our clients because of how engaging & relevant the ads are for consumers. They have a higher click rate, higher engagement rate and higher ROI….because they are meaningful to the consumer while they are in a searching & buying process.

They aren’t random. It’s not just “spray & pray” like top-of-funnel branding is. This type of tactic is near the bottom of funnel (like PPC/SEM) because it’s only triggered when the consumer takes action that begins with a search.

Interested in learning more about how keyword targeting can improve your marketing results? Book a 15 minute discovery call with our team and we’ll be happy to share! 😃

24/03/2025

What type of engagement is the best to expect from your marketing? Calls, clicks, comments, shares, or form fills?

Ask most business owners this question, and their answer is typically a resounding “increased revenue” 😆

We get it!

While experienced marketers totally understand this response, there are numerous other measurable results that can and should provide guidance as to whether or not a marketing campaign is working.

When establishing goals for our clients marketing campaigns, we typically start with where in the sales funnel / customer journey we are focused on communicating.

Bottom of the funnel tactics, like PPC/SEM, should be generating clicks to calls. More top of funnel tactics like billboards or digital Tv 📺 ads can be strong for generating website or social media page traffic.

The truth is, over the long term, all engagement can be valuable to building a brand AND generating revenue, if the creative & the frequency of the message is strong.

Want better marketing? We can help! 🖤

11/03/2025

When onboarding a new client, the first thing we do is begin the benchmarking process. Why?

It’s not only important to know where you WANT to go, but it’s also important to know where you’ve been. 💪🏼 💥

24/02/2025

Are you getting good results on one platform but not another? Here’s why:

1. Every platform has a different algorithm
2. Users consume each platform differently
3. Time matters - peak use periods vary by platform
4. User demographics vary by platform

The fact is that the exact same piece of content posted to multiple social platforms may produce wildly different results for any or all of these reasons…..or in some cases - there is no good reason. 😮

This is why we recommend to our clients that they always continue testing content on all relevant platforms, while at the same time understanding who your audience is and how best to reach them.

No need to freak out when a piece of content doesn’t produce massive viral results, and don’t get hooked on the drug of seeing your vanity metrics spike when you do have success.

Consistency wins the game. 💪🏼

Need help with your social media or marketing strategy?

We can help. 🖤

13/02/2025

If you aren’t testing your ad creative with multiple variations, you are more than likely missing out on tremendous potential. Here’s why….

✔️ Ads that perform poorly and ads that perform well both can benefit from testing variations in pictures, video, font, font size, ad copy, and colors….oftentimes, even slight adjustments can make a huge impact in how an ad performs with social algorithms and consumer interest and engagement.

Typically we find that most advertisers only focus on testing creative as a function of trying to improve underperformance. We believe that’s only 50% of the opportunity.

A recent new client example highlights how important testing can be for all campaigns. Last month we identified several ads that were strongly outperforming for our client and we made 5 new variations of each of those ads and closely tested them for a week. During the test, one of the five new variations dramatically outperformed all of the other ads by 6x - including the original ads that were previously the top performers.

Not only did the new creative drive higher results, but the cost to run the ad dropped significantly (50%) as well - meaning MORE consumers saw it. It was a DOUBLE WIN! 🏆

The message is clear - testing ad creative should not only be used to improve underperformance, but to also improve strong performing ads as well.

Need help with your ad campaign? We can help! 🖤

23/01/2025

Earlier this month, Instagram rolled out a significant change to the way images appear on your profile grid - now focusing on portrait sizes instead of squares, in an effort to improve the aesthetic and engagement by modeling after TikTok.

If this update caught you off guard & you’ve been posting the old sized square pictures - going to your profile may be a little upsetting seeing your content now displayed in portrait as important parts of your pictures may no longer be visible when viewing your profile grid, which changes the overall look and feel of your profile page.

Here’s how to deal with it:

▪️Old posts - go to your profile grid, click on the picture you want to adjust, click on the 3 dots in the upper right corner above the picture, and choose the “adjust preview” option.

Choosing adjust preview will change the displayed size of your picture - shrinking it to feature it as a portrait without cutting off the sides. Doing this will add white space around your picture, but the entire picture will be shown. Depending on your content, this may or may not be a good idea - test it and see.

▪️Going forward- all new posts should be created in portrait mode using a 4:5 aspect ratio of 1080x1350 pixels.

Takeaway:
▪️Shifting your content from square to to portrait gives you more space for higher quality visuals, a more modern aesthetic, and room to get creative for standard posts, carousels or infographics.

Need help with your social media presence or your marketing strategy? We can help. 🖤

16/01/2025

What is better marketing?

We get this question all the time. And the answer is far easier than most small business owners and even major corporations make it out to be.

Simply put, better marketing is having a better relationship plan with your customers.

Regardless of the size of your company, better marketing connects your business to your existing & future customers with regularity and consistency to promote a positive connection, and encourage purchase consideration when they are in the buying process.

The key word in that definition is “process”.

Today, consumers are armed with a search tool (the internet) that allows them to begin the information discovery phase a lot sooner than generations past, without ever stepping inside a store or calling a business.

Additionally, the process itself can last longer than it ever has as consumers linger in the consideration phase, searching, reading reviews, looking at options, and leaving their browser tabs open for days and weeks to return to.

Better marketing connects to your customers wherever they are in the buying process in a way that is meaningful to them, not focused only on your sales goals. Because the truth about marketing, just like relationships is that when you have a good one, you’ll be their top priority if you make them your top priority.

Want better marketing? We can help.

06/01/2025

Do you want more business in 2025?

Google is the search engine leader with over 98% market share of search, yet many businesses aren’t fully utilizing the free tools Google provides to help get the most possible leads from the platform.

If you want more leads from Google, but don’t want to have to create or increase your SEO budget, here are some tips to getting more leads for FREE:

✔️ fully optimize your Google Business Profile
✔️ regularly update your GBP profile with photos, videos and content
✔️ encourage REAL organic reviews from your customers
✔️ follow Googles guidelines so you don’t violate their rules

Bonus:
✔️ create a YouTube channel and begin uploading organic content to it that answers many of your customers most frequently asked questions - Google owns YouTube and does populate YouTube content in Google search results.

Want better marketing, but don’t want to do it yourself?

We can help! Hop over to our website to book a quick consultation to see if we are a good fit for your goals.

23/12/2024

Do you want better results from your social media?

We get it. Most businesses do.

Here are 3 tips that can help if you are a DIY’er:

▪️ Pick the right audience(s) to target.

▪️Design creative that resonates with your target audience.

▪️Be consistent with your message & frequency.

Bonus tip:

🌟 Paid ads on social are NOT a sure thing if you aren’t doing everything else correctly. Throwing $$$ at the wall to see what sticks isn’t an effective strategy!

If you want better results from your organic & paid ads on social media, we can help!

Hop over to our website and schedule a 15 minute call with our team to see how we can improve your social media in 2025! 🥂

17/12/2024

Everyone knows this, but yet most businesses aren’t taking advantage of it with paid ads on facebook. Why?

Top 7 reasons businesses fail with paid ads on Facebook & Instagram:

1. Tried once and failed, so decided they don’t work

2. Didn’t see their own ad, so believed they weren’t running

3. Don’t understand how to track ads conversions

4. Tried to micro-target when they should have cast a wide net

5. “Test” period was not long or deep enough

6. Creative / Ad copy sucked

7. Audience targeting wasn’t correct

I’ve personally been buying Facebook ads since 2009, when I bought them for my first business. I was paying .28 cents per 1000 people they reached and they worked tremendously. Ask me if you’d like to see my dashboard - I’d be happy to show you!

Today, I still buy facebook ads for businesses I own, as well as clients we serve at Onyx Client Group…..because they still work.

The Ai facebook uses today is extremely sophisticated and puts the ads in front of people most likely to be meaningful for - so it’s a good experience for the user seeing them, and the business placing them.

We all know this….because this has happened to all of us….so explain to me why you aren’t buying social ads as a part of your marketing strategy? 🤔

-mark
founder/ceo

Monday	08:00 - 17:00
Tuesday	08:00 - 17:00
Wednesday	08:00 - 17:00
Thursday	08:00 - 17:00
Friday	08:00 - 17:00

Onyx Client Group

08/05/2025

01/05/2025

01/04/2025

24/03/2025

11/03/2025

24/02/2025

13/02/2025

23/01/2025

16/01/2025

06/01/2025

23/12/2024

17/12/2024

Address

Opening Hours

Website

Alerts

Shortcuts

Share