The NICHEwork

10/13/2025

Nicole Banks introduces Eric Whitmoyer, sharing the story behind their partnership. Eric dives into his 24 years in the wireless industry, revealing the highs and lows of building businesses within a larger business model. He shares insights on growth, profitability, and navigating franchise relationships. Tag a business owner who can relate!

10/08/2025

At 18, she entered a male-dominated industry where many questioned her abilities. Despite facing skepticism and outdated expectations, she transformed challenges into opportunities, proving that success knows no age or gender. Tag someone who needs inspiration!

10/07/2025

Exciting news! She's now affiliated with 75 different banks to help business owners get the best rates for their business loans. Her passion is helping businesses get the money they need to flourish and keep that money in the local scene. Tag a business owner who needs funding!

10/06/2025

It's said that your net worth is your network, but is that just cheesy? Turns out, it's incredibly true. Entrepreneurs shouldn't be lone wolves; instead, they should seek mentors and power partners. See how to leverage your connections to reach your business goals. Tag a business owner who needs this!

10/01/2025

Many women feel empty despite outward success. They often put off personal changes, leading to a shame spiral. Studies show women need to be overqualified to apply for jobs, face ignored ideas, and have their work stolen. Remembering the importance of International Women's Day can help. Have you felt this?

09/30/2025

Discover how to secure funding and diversify income streams with insights from a 40-year mortgage industry veteran. From niche loans to commercial funding, learn the strategies to make your business fundable and thrive. Are you ready to expand your business?

09/29/2025

Discover how a diverse career, from corporate roles to entrepreneurial ventures, led to business coaching. Learn how to identify and address business gaps, scale operations, and insulate against economic downturns. It's about moving to the next level. Have you found your niche?

09/24/2025

Many women grapple with hidden beliefs that chip away at their self-worth, often stemming from childhood experiences. Discover how uncovering and addressing these beliefs can unlock one's full potential. It's about finding those one or two things and helping. Tag a friend who gets it!

09/23/2025

Christina shares her inspiring journey of overcoming health challenges and finding her passion in helping others. From cooking and catering to health coaching and retreats, she's making a difference. Her advice? Do what you love and get paid for it! Have you found your passion?

09/22/2025

Business owners often excel in their area of passion but struggle with other aspects of running a business. A business coach brings expertise to create a holistic, successful operation that navigates challenges. Recognizing what you don't know is key. Have you felt this?

08/28/2025

🚨 Avoid the $1,000,000 mistake.
Misclassifying team members as 1099 when they’re really W-2 can trigger massive federal penalties. In this 60-sec hit from Nicole’s Business Notebook, we break down the quick tests (who controls the work, schedule/tools, ongoing role) and the simple fixes—proper onboarding, payroll, workers’ comp, and unemployment taxes. Audit your roster before an auditor does.

🎥 Watch: https://www.youtube.com/shorts/-roaG92l7ow
Save this as your HR checklist and tag a founder who needs to see it.

Classify your employees correctly or you could be fined! Learn the latest from HR expert Lyndsey Hanna of Northstar HR. Great reminders to new entrepreneur...

08/27/2025

🎯 Party in the front, business in the back.
Your brand can look amazing and move the needle—when design, messaging, and your sales engine are aligned. In this 60-sec hit, DJ Barton breaks down why pairing a sharp visual identity with smart funnels, trackable referrals, and clear offers turns brand vibes into revenue. If your marketing is pretty but not profitable, start here.

🎥 Watch the clip: https://www.youtube.com/shorts/zkrdGkkZMwo
Comment “ALIGN” if you’re ready to audit your brand.

Unlock the ultimate power duo: pairing brand-savvy creatives with extroverted sales pros! In this clip from Nicole’s Business Notebook, DJ Barton reveals how...