02/13/2025
PINTEREST REVEALS 5 DOMINANT COLORS SET TO TREND IN 2025
Pinterest has recently launched its second annual Pinterest Palette report, offering insights into the dominant color trends shaping the platform. Based on the search, save, and shopping behaviors of over half a billion monthly users, the report draws from the Pinterest Predicts trend forecast.
This year’s report highlights five key colors poised to influence industries such as fashion, beauty, interior design, and beyond. The trending colors are Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat.
1. Cherry Red
Description: A deep, bold red that exudes confidence and personality.
Related Trends: “Cherry Coded”—this shade is gaining popularity in fashion and home decor.
Applications: Perfect for statement pieces in nail polish, fashion outfits, or standout furniture accents.
2. Butter Yellow
Description: A warm, soft yellow that radiates cheerfulness and comfort.
Related Trends: “Dolled Up,” “Fisherman Aesthetic,” and “Surreal Soirees.”
Applications: Ideal for brightening up living rooms, bedrooms, or as a backdrop for retro and modern designs.
3. Aura Indigo
Description: A mystical blend of indigo blue with hints of soft violet, embodying sophistication and surreal beauty.
Related Trends: “Sea Witchery,” “Aura Beauty.”
Applications: Perfect for beauty and fashion collections inspired by celestial aesthetics, as well as artistic interior designs.
4. Dill Green
Description: A fresh, nature-inspired light green that feels organic and refreshing.
Related Trends: “Pickle Fix,” “Terra Futura.”
Applications: Used in kitchen design, wardrobe essentials, or decorative accessories. This shade is also appearing in creative food and beverage presentations.
5. Alpine Oat
Description: A sophisticated new neutral that blends seamlessly with other shades.
Related Trends: “Peak Travel,” “Moto Boho.”
Applications: Ideal for layered fashion, minimalist interiors, or designs that evoke a sense of warmth and elegance.
The Pinterest Palette report serves as both an inspiration and a strategic tool for businesses and content creators. These colors can guide branding, product development, and marketing campaigns for 2025. Choosing the right color that resonates with target audiences can foster deeper connections with customers and ensure alignment with global trends.