01/06/2026
Desert Flower
William Lightfoot Schultz the founder of Shulton Inc., the makers of Old Spice toiletries, had acquired Leigh Cosmetics and was relaunching and expanding Leigh’s Desert Flower brand of products. In 1946 Dali was commissioned to produce paintings and an advertising program for "Desert Flower", the company's new fragrance. Dali worked on the project from June to September in Pebble Beach. He produced three paintings and several studies for the project. The three paintings are:
Mirage
The painting has been described as follows: “A mirage is an illusion. So too might love, seduction and s*x appeal. Remaining young may also be largely an illusion.”
In the painting a faceless lady is plucking a desert flower from the head of the ancient sculpture of the Apollo Belvedere, who is being propelled towards her on marble tram tracks. Above him is broken arches, staircases that lead nowhere, stone buttresses, classical ruins and a depiction of the entrance arch to the ancient stadium of Olympia.
Oasis
Dali described this painting as “The visible lovers. At the approach to the oasis, Apollo and Venus materialize in empty space. By grace of the desert flower, they rise into view from the aridity of the rock.”
Once again Dali uses classical Greek elements in a dreamscape laden with a sense of mystery.
Invisible Lovers
Christie’s describes the painting in their 1999 20th Century auction catalog as follows:
Depicted are the two "lovers" solely by their footprints and their silhouettes which are outlined against the horizon by rock formations that are reminiscent of the coastal cliffs of his native Cadaques, Dali presents a meticulously crafted desert landscape at twilight that has been infused with a mysterious and romantic sense of pathos. Dali described this painting as follows: "Two lovers are imprisoned in the mystery of limitless space, romantic essence of the desert. Of one of the fossilized footprints of the feminine lover is born the dandelion, echo of the moon, symbol of femininity and purity." (Salvador Dali, exh. cat., M. Knoedler and Co, New York, 1946)
At the forefront of the painting stands a desert flower blooming in the space between the two lovers. A symbol of their union and of the romance of the desert, it too, like the figurative rock formations and the dandelion whose seeds are caught in the wind conveys a sense of temporality and the fleetingness of human existence. Standing almost alone in this desert wilderness it can in many ways be seen as the main subject of the painting.
In addition to the three paintings there was one pencil drawing (photo), a watercolor (photo) and one showing the three painting on a wall in an office setting (photo).
Only one of the three paintings made it into ad print and that was “Invisible Lovers”. Pictured is the magazine print ad for it, a 1947 department store ad and a 1964 Department store ad where all three paintings were to be displayed. The final hurrah for the trio came in the late 1990’s when they were all sold at auction to different buyers.
The best of the three, Mirage, was purchased in 2018 by the National Gallery of Victoria (Australia) with the help of crowd funding and tap and go donations by museum visitors. It’s a new world out there folks!