Core and More Technologies

09/11/2025

As we honor the memory of September 11, we are reminded of the strength that comes from unity, resilience, and compassion. Today, we stand together in remembrance.

09/09/2025

How AI Crawlers Differ From Googlebot – And Why It Matters for Your Digital Strategy

Search engines and AI systems may both use crawlers, but they work very differently — and understanding the distinction can help shape smarter marketing strategies. 💡

🔎 Googlebot
Googlebot is designed to build a ranked index. It analyzes signals like relevance, authority, and user experience to decide where your content should appear in search results. In other words, it’s about visibility and rankings.

🤖 AI Crawlers
AI crawlers serve a different purpose. Instead of ranking content, they gather data to train and inform AI models. Their focus is on text, entities, and trust signals — not on deciding what appears first in search.

The Key Difference
Googlebot = Search rankings
AI Crawlers = Knowledge for AI systems

This means your content strategy now needs to account for both audiences:
Googlebot: Optimize for SEO — authority, backlinks, schema markup, and UX.

AI Crawlers: Optimize for clarity, structure, and trustworthy data that AI can reference in responses.

As AI continues to reshape digital discovery, businesses that adapt to both ecosystems will have the advantage.

Either way, NEVER forget about EEAT.

https://www.coreandmoretechnologies.com/can-ai-write-your-way-to-the-top-understanding-eeat-and-ai-generated-content/

09/01/2025

Today, we pause to recognize the hard work, innovation, and dedication that drive progress forward. At Core & More Technologies, we are grateful for every individual who puts in the effort to build, create, and achieve.

👏 Wishing you a well-deserved day of rest and celebration.
Happy Labor Day!

07/03/2025

Happy Independence Day from all of us at Core & More Technologies! 🎆

Today, we celebrate the freedom, courage, and spirit that define the United States of America. As we gather with family and friends, light up the sky, and reflect on the journey of our great nation, we are reminded of the power of unity, resilience, and innovation.

To our clients, partners, and community—thank you for being part of our story. We're proud to support American businesses in growing, adapting, and thriving.

Wishing you a safe, joyful, and inspiring 4th of July! ❤️🤍💙

06/18/2025

Super stoked to be working with the Aureus Intelligence team to accelerate growth and advance their cutting-edge innovation - starting in the United Kingdom! Welcome aboard team!

https://finance.yahoo.com/news/uae-based-aureus-intelligence-ai-140000703.html

https://www.coreandmoretechnologies.com/uae-based-aureus-intelligence-ai-appoints-core-more-technologies-as-digital-marketing-agency-of-record/

Strategic Partnership Launches With Full-Funnel Digital Campaign in the U.K., Promoting Aureus' AI-Powered Microsoft Solutions Across Enterprise Markets NEW YORK CITY, NEW YORK / ACCESS Newswire / June 18, 2025 /Aureus Intelligence.ai, a UAE-based ...

06/15/2025

🎉 Happy Father’s Day from all of us at Core & More Technologies!

To the dads who lead, teach, and inspire—thank you for everything you do, at home and in the workplace. 💙

05/29/2025

😱Google Just Changed the Game
AI isn’t just reshaping how people find information — it’s now revolutionizing how they search.

At Google I/O 2025, the entire playbook was thrown out. The businesses that adapt in the next 90 days will take the lead. Everyone else? Well, they will get left behind.

At Core & More Technologies, we've been pressure-testing these updates across our client portfolio. Here’s what every business owner needs to hear:

🔍 Your ranking strategy is now outdated.
Google’s new Deep Search answers multi-step questions traditional SEO can't handle. Still chasing keywords? You’re playing last season’s game.

💡 Ad placements have moved inside AI Overviews.
Yes, sponsored content now appears within AI answers. Visibility now depends on contextual alignment, not just bidding strategy. Most businesses aren’t ready. We are. Have you seen the new button on the Google homepage?

🛍️ Shopping behavior is changing overnight.
AI Shopping Partners + virtual try-ons = a new era in product discovery. If your product data and imagery aren’t dialed in, you’re invisible.

⚡ AI Ultra is here – at $250/month.
Premium users get first dibs on experimental features. While most wait, deep-pocketed competitors are already optimizing for tomorrow.

This isn't theoretical. This is happening now. And early adopters are already pulling ahead.

📈 The silver lining?
People are using Google more than ever. AI Overviews alone are driving a 10% surge in search volume. And with AI Mode now rolling out to every U.S. user, this trend is only accelerating.

So — do you know how your business stacks up?

👉 Let us give you a brutally honest assessment. Simply DM us or drop a message in the comments.

Businesses that adapt quickly can dominate their markets. The ones that don't will suffer traffic, leads, and revenue lossess as AI changes how customers find and buy everything.

05/27/2025

On May 7th, the team at Core & More Technologies made its way to Manhattan for the 2025 Small Business Expo, where we had the opportunity to connect with over 17,000 passionate entrepreneurs and business owners. You can also check out the full blog post here: https://www.coreandmoretechnologies.com/core-more-technologies-at-the-2025-small-business-expo-nyc-highlights-takeaways/

The atmosphere was nothing short of electric, and we came ready to make a lasting impact. In what many consider to be the premier business mecca of the world; The City of New York – the energy is always incredible and the vibe – off the charts. We captured the essence of it in the video below. Enjoy!



https://youtu.be/riUF-LDZHNM

Join us behind the scenes at the 2025 Small Business Expo in NYC, where Core & More Technologies showed up with a mission: to empower business owners with re...

05/27/2025

Just wrapped up the latest Predictable Profits Podcast episode featuring Michael Cooney — packed with insights for anyone serious about scaling a business with intention and precision.

From removing guesswork to building systems that actually work, this conversation with Charles Gaudet dives deep into what it takes to grow smarter. Michael shares a ton of real-world perspective from his journey with WhatConverts coupled with his agency experience prior to that, offering clarity on tracking what matters and aligning marketing with measurable outcomes.

If you’re leading a business or agency and focused on performance, this is 45 minutes well spent!

Want to level up your business? 251: Learn how to leverage digital marketing strategies to propel your business Beyond Seven Figures.

05/25/2025

Gone, but not forgotten.
This Memorial Day, we pause to honor the brave men and women who made the ultimate sacrifice in service to our country.

At Core & More Technologies, we are forever grateful for their courage and commitment. Today, we remember not just their sacrifice—but the freedom their legacy protects.

05/15/2025

You may remember a recent piece that I had written on Google's new AI Mode, the next evolution of AI Overviews. Many have been asking about the impact that AI overviews have had on click-through-rates (CTR). We have some data that we can now share. Either way, if you’re relying on organic rankings for traffic, you need to pay attention to this:

📉 New data shows that click-through rates drop significantly across all positions when AI Overviews are present in search results.

For example:

The #1 spot normally gets 24.9% of clicks…

But with AI Overviews? That drops to 18.6%. That's a whopping 25% drop!

This isn't just a slight shift — it's a major signal that Google's evolving interface is changing user behavior.

At Core and More Technologies, we’re already adjusting strategy across SEO and SEM to ensure our clients stay visible, competitive, and ahead of the curve — no matter how search evolves. You need to make sure that your agency, or you, are doing likewise.

Here is the secret that NO ONE is sharing: If you want to ensure that you are immune to these changing CTR's against traditional searches, you need to be appearing in the AI Overviews that are diverting from traditional organic results. If you control the narrative by optimizing for LLM's through structured content, not only do you win, you FUTURE-PROOF your business in a million ways.

📊 Chart below reveals just how clear this trend is across all top positions on the SERP.

👉 What are you doing to prepare for AI-first search? Let’s talk about:
1. How we can help you down down on branded search
2. How to pivot with structured data
3. How to create 'AI Friendly' content
4. How to diversify beyond Google (and into Bing i.e., ChatGPT)
5. How to setup full funnel SEM strategies - Google is still monetizing, and YOU CAN too!