So Social Media Management

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👩🏻‍💻 Founder Victoria Pellerin 🇺🇸 CT
📱 Social Media Management
🤳🏼 Content Creation 📸 Photography
👷🏻‍♂️Blue collar 💇🏻‍♀️ Beauty 🧘🏻‍♀️ Wellness 🍽️ Food
🫱🏼‍🫲🏽 Let's make social SO SOCIAL again
Apply to work together ⬇️

Before you come for me…yellow is literally one of my brand colors. So while I’m absolutely thrilled that the entire inte...
09/01/2026

Before you come for me…yellow is literally one of my brand colors. So while I’m absolutely thrilled that the entire internet has apparently discovered it, I’m going to need everyone to calm down with the copy-and-paste creativity. Because that’s really my issue.

I’m not anti-trend. I’m anti-everyone-doing-the-exact-same-thing-and-calling-it-original.

There is nothing wrong with seeing something work and thinking, “Oh, that’s a top tier idea.” That’s how social media works.

But take the idea and actually *do* something with it. Make it relevant to your audience. Make it sound like you. Make it fit your business. Add your own experience, humor, opinions, personality, weird little brain. Please, I'm begging you, weird us IN.

And if your feed currently feels like the same five people are doing one giant group project, I brought the red pen. ✍🏼😂



Niching down into blue (and pink) collar and trades made a lot click for me.At the end of the day, these small services-...
08/31/2026

Niching down into blue (and pink) collar and trades made a lot click for me.

At the end of the day, these small services-based businesses don’t have people. They’re the people everyone else depends on.

The ones showing up early, staying late, getting it done no matter what and somehow expected to also keep up with social media on top of it.

That’s who I built this for. The clients I work best with are the ones in it every day.

Different trades, same reality. And I genuinely enjoy working with people like that…because I get it. I’m in it too.

If that’s you, you’re exactly who I built this for 📲

💬 Comment SOSOCIAL and I’ll send you information straight to your DMs!

08/24/2026

I’ve never been particularly motivated by the traditional “set a five year plan, carefully assess the risk, circle back with stakeholders” approach.

Sometimes I just get an idea, decide I’m going to do it, and then refuse to let myself quit until I’ve figured it out.

Is it always the smartest way to operate? 😶 Has it gotten me here? Also yes. 😂

At this point, I don’t even know if it’s ambition or a personality disorder. Either way, we’re doing the damn thing.

We’ve officially reached the point where everyone is trying SO HARD to look original that everyone looks exactly the sam...
08/21/2026

We’ve officially reached the point where everyone is trying SO HARD to look original that everyone looks exactly the same.

To clarify, I’m not anti-trend. I’m anti-regurgitating. Take the trend. Understand *why* it’s working.

Then make it make sense for your actual audience, your business and your personality.

For example, I took the viral “kinda chic” trend and made it make sense for the people I actually want to reach.

My audience is blue collar business owners.

So instead of “kinda chic”…kinda badass. 😎 (Because I've never been on a job site where the guys are saying "chic!")

And then I used it to show what handing off your social media can actually give you back:

🌮 Take your wife out for tacos and margs.

👧🏻👦🏻 Spend time with your kids instead of doom-scrolling for your next Reel idea.

If you (or your current social media manager) are just copying whatever went viral yesterday and slapping your logo on it, we might want to have a conversation...



Social media is great, til it makes you feel less than, feels fake, robs you of celebrating small successes, or feeling ...
08/18/2026

Social media is great, til it makes you feel less than, feels fake, robs you of celebrating small successes, or feeling like the normal ups and downs of business ownership are unnatural compared to others’ “huge” wins.

☝🏼We are all doing life for the first time.

🥴 We are all making mistakes.

👀 We are all comparing ourselves to others.

🚂 We are all doing too much but feeling like we aren’t doing enough.

⌛️ We are all going through something that feels huge but we seem to feel like we have to “get over it because life goes on.”

We are all trying to build something amazing.

👇🏼 Drop your recent flops in the comments, because I know we all have ‘em!



Dear Adam ,First of all, I have some questions. Second of all, I have some suggestions.And third of all, I would like to...
08/13/2026

Dear Adam ,

First of all, I have some questions. Second of all, I have some suggestions.

And third of all, I would like to formally submit my application to run Instagram because apparently I have some ideas. 😂

My salary requirements are reasonable. My ideas are excellent. My availability is immediate.

Sincerely,

A woman who has spent an unreasonable amount of time yelling at Instagram for a living



08/12/2026

And the time between “I should start this business” and me securing the domain, Instagram handle, page, and every other social channel? Also approximately 5.37 minutes. 😂

I don’t really know how to sit on an idea.

I get excited, make the thing, figure out the details somewhere along the way, and then wonder why everyone around me is asking me to “slow down.”

Give me a business problem and my brain immediately starts:

“What if we…”
“Okay hear me out…”
“WAIT. I have a better idea.”

And suddenly we’re building the thing. No 47-page strategy deck. No six month brainstorming session. Just an idea, a plan, and me making it happen.

It’s probably mildly concerning. But it does make for some pretty damn good marketing.

💬 Comment SOSOCIAL to put me to work!

08/11/2026

Your business deserves better than an AI generated employee with six fingers standing next to a truck that doesn’t exist.

If you need something designed, I can help.

🎨 Graphic Design
Business cards, flyers, posters, yard signs, brochures, postcards, menus, promotional materials + more.

📱 Social Media Management
Strategy, content planning, captions, posting, platform management + more.

📸 Content Creation
Professional camera photos + video, iPhone BTS content, monthly job site coverage + à la carte content sessions.

💻 Website Design + Copy
Websites that look like your business actually knows what it’s doing. 😉

✏️ Branding Design
Logo suite, color palette, font palette, custom brand assets + brand guidelines.

📧 Email Marketing
Strategic email campaigns designed to keep your business in front of the people who already know you.

Basically, if you're a blue (or pink) collar businesses and t needs to look good, sound good, or show up online, there’s a pretty good chance I can help you with it. Because Chat GPT and Gemini and Claude are not social media strategies.

💬 Comment SOSOCIAL to put me to work!



08/10/2026

I always knew God’s plan for my life did not involve “circling back,” “touching base,” "identifying low hanging fruit," or “leveraging synergies.” 😂

I knew pretty early on that the whole “work hard, play hard, optimize your professional ecosystem” thing wasn’t exactly the dream.

I wanted the freedom to decide on a Monday morning that I’m taking the kids somewhere because it’s the last week of summer.

I wanted to be able to shut my laptop when I want. Work from wherever I want. Build something of my own. And not spend my entire life trying to achieve the perfect work-life balance.

Because I don’t want balance. I want work and life to actually fit together.

Some days the business gets more of me. Some days my kids do.

Some days I’m answering emails from the car while everyone is eating ice cream.

Just me, my business, my family, and a schedule I actually get to make.

💬 Comment SOSOCIAL if you’re ready to stop wearing every hat in your business and let me handle the marketing.



Your business isn’t boring. You just might be too close to it to see what someone else sees. 👀You don’t need to stage ev...
08/07/2026

Your business isn’t boring. You just might be too close to it to see what someone else sees. 👀

You don’t need to stage every moment, force yourself into every trending audio, or turn your business into something it’s not just to make “content.”

You need someone who knows how to find the story, details, angles, personality, and little moments your customers would otherwise never see.

That’s what I’m there for.

My job is to see it, and then turn it into professional, beautiful, usable content you can actually do something with.

And because every business is different, every session is different. The deliverables vary based on what we’re capturing, what you need, and what makes the most sense for your business.

You don’t have to hire me for full social media management to work with me.

You can simply book an À La Carte Content Session, get a content vault full of professionally edited assets, and take it from there.

Your business isn’t boring. Let me show you. 😉

📩 Comment CONTENT to book an À La Carte Content Session.



Address

Tolland, CT

Telephone

+18605937787

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