06/03/2026
Reddit may not be the first platform that comes to mind in popular media, but the audience numbers are hard to ignore. EMARKETER's latest article reported 124.5 million unique U.S. visitors to Reddit in March, with the largest age groups being 25-34 and 35-44.
This makes Reddit worth a closer look for brands trying to reach Millennials and the older end of Gen Z, but strategy is the key. Reddit is community-driven, so brands need relevant messaging, not recycled ads built for every other platform.