Cohort.Digital

09/19/2025

We had the best time meeting folks yesterday at the . Big thanks to the Salina Area Chamber of Commerce for hosting the event (it was their first expo, and they knocked it out of the park!) and to Tanner from Ask A Kansan/Fili Creative for taking our photo.

We had a LOT of entries for our $750 marketing services prize. I can't wait to see who's name is drawn on Tuesday! Stay tuned.

09/17/2025

The cohort team had fun together yesterday in a day of learning at Digital Women Kansas City's MiniCon.

09/05/2025

If you're in the Salina area, stop by the Salina Business Expo two weeks from today and say hi. Most of our team (and a bunch of other Salina area businesses) will be there to greet you. Plus, we'll be fully stocked with cohort swag and delicious cookies!

08/26/2025

There are hundreds of ways to invest your organization’s advertising dollars. How do you know what ad choices make the most sense? Our latest blog post can help: https://cohort.digital/smart-media-budget-allocation/

08/22/2025

A few weeks ago, Angie & Alissa sat down to talk with Jay Hurst for ktwu11's latest episode of Working Capital. The gals had a great time reconnecting with another jhP alum!

Well talk with cohort.digital who help their clients build smart media strategies and ad campaigns.

08/11/2025

✅ tickets purchased. The cohort crew will be there in full force!

🚨 LAST CALL! Today is the FINAL day to grab your Early Bird tickets for the Digital Women KC Mini Conference! 🎟️💥

We're back IN-PERSON and bigger than ever! Join us on September 16, 2025 from 8 AM – 4 PM at the KU Edwards Campus – BEST Conference Center.

✨ Theme: A Decade of Digital: From Clicks to Communities to Innovation and Impact

We’re celebrating 10 years of empowering women in digital and looking ahead to what’s next. Expect inspiring speakers, powerful panels, and connections that matter.

👩‍💻 Whether you've been with us since day one or you're new to the community, this is your moment to show up, level up, and celebrate with us.

🎯 Don’t wait, early bird pricing ends TONIGHT!
👉 Register now: bit.ly/MiniCon2025

08/07/2025

Who’s consuming streaming video content? LOTS of people of all ages and incomes, according to Pew Research Center's latest report.

But you have to remember: LOTS ≠ EVERYONE. It’s important to understand your target audience to ensure you’re placing your ads where they will be seen by the folks that matter most to you. So if you’re trying to hit rural populations or really focusing on a 65+ audience, layering a traditional broadcast buy on top of your streaming plan would give you the best coverage.

Read more: https://www.pewresearch.org/short-reads/2025/07/01/83-of-us-adults-use-streaming-services-far-fewer-subscribe-to-cable-or-satellite-tv/

08/01/2025

Last week the cohort crew worked together for a few days. We brought in alum Brandy Eckhardt to update our headshots and get some new group pics. These sneak peak shots have blown us away! Nothing like having an insider really pull out the essence of all the fabulous women in this crew!

📸: Lumen Photography
🏢: Cyrus Hotel, a Tribute Portfolio Hotel

07/28/2025

A few members of the cohort crew hit the road last week for Emporia State University. We teamed up with FBLA students from across Kansas to run mock interviews at their Summer Leadership Seminar.

Smart, driven, and ready to lead—these students seriously impressed us! Thanks to Gabe Smith, District VII Vice President, for the invite. 😎

07/25/2025

Grateful to our client-partners Salina Downtown, Inc. for the kind words, to the Salina Post for the story, and to everyone who’s been part of the cohort.digital journey thus far!

Cohort.Digital staff; photo by Jen Goetz By: NICOLAS FIERROSalina Post

07/16/2025

Paid ads are only one way to drive traffic to your website. You should also make sure your organization is taking advantage of Google Business Profile to gain as much free, local exposure as possible!

Looking for ways to optimize your profile? We really like this article from Shopify. It’s written for retail in mind, but has several great nuggets that apply for organizations of all types. (Hint: populate your profile with content regularly and keep it up to date!)

Learn how retailers turn online searchers into in-store shoppers with Google Business profile optimization.

06/25/2025

Did you catch our founder Alissa Menke talk about digital marketing on the latest episode of Ask A Kansan? What questions might you have asked if you had a chance to interview Alissa?