Cohort.Digital

12/24/2025

Holiday heads-up: we’re stepping out of the office to soak up some family time for the next week. Campaigns don’t stop, so we’ll still be plugged in and managing as usual. Just a heads up that our inbox replies might take longer than normal, and we’re pressing pause on meetings until we’re back in the New Year.

Happy holidays from the cohort crew. We hope you get to enjoy some downtime with your loved ones!

12/17/2025

On Monday, our founder Alissa Menke spoke to the Santa Fe Trail High School FBLA group about her career and the path to opening cohort.digital more than 5 years ago.

It's always fun to see such a BIG group of the region's young business leaders together. The experiences they gain during their time with FBLA will help each of them throughout their careers.

12/12/2025

We’ve had a lot of clients ask whether it’s worth paying for Meta Verified since Facebook/Instagram is pushing it so hard.

For some brands, it can make sense – especially if you’re dealing with account security issues, impersonation, or you truly need direct support from Meta. But for most of the organizations we work with, it’s an expense you can skip.

From the case studies and first-hand experiences we’ve reviewed, the results are mixed at best. The “promotional” perks haven’t translated into noticeable bumps in reach, awareness, or follower growth beyond what those pages typically see in a normal month.

Image credit: Facebook's Meta promo page

12/09/2025

If you’re mapping out your brand's 2026 media plan, it might be tempting to jump straight to tactics. Instead, carve out a few minutes for our recent blog series on media planning. We walk through what a right-sized strategy looks like, how to turn it into live campaigns across digital and traditional channels, and what to do after the buy so every dollar works a little harder each month.

➡️ Here's a link to the first post: https://cohort.digital/media-strategy-what-it-is-why-it-matters/

12/05/2025

Continuous improvement isn’t just for campaigns, it’s for teams too!

Yesterday, three of us headed to Kansas City for a half-day training with Maliha Khan on using AI in our day-to-day admin work. The goal: free up more time and brain space for the deep, strategic thinking our clients count on.

11/29/2025

We believe strong communities are built one small business at a time. Last week we turned to two of our favorites – Seraphim Bread in Salina and H & A Sourdough Bakery in Topeka – to help us deliver a sweet treat and a big “thank you” to some of our area clients.

If you’re making a list of places to visit tomorrow for Small Business Saturday, make sure add a local bakery, coffee shop or boutique to the lineup. Your dollars stay close to home, and the treats are hard to beat!

11/24/2025

Drumroll, please… Announcing our $50 Amazon gift card winners!

A huge thank you to everyone who took our social media survey! We're so grateful for the time you spent answering a few questions for us.

11/13/2025

We’re doing our annual research project, and we’d love your help!
Survey: https://www.surveymonkey.com/r/6NQVWXM

Take our quick social media usage survey (it’s less than 3 minutes!), and you’ll be entered to win one of two $50 Amazon gift cards.

Your input helps our team learn how people are using social media today. Plus, you might just snag a gift card for sharing your insights.

We’ll draw the winners on Monday, November 24th.

11/13/2025

Q3 Audio Listening Trends: Did you know that nearly two-thirds of all daily listening time happens on ad-supported platforms? Radio is still the heavyweight – taking up 62% of that time, more than podcasts, streaming music, and satellite radio combined.

If you’re mapping out next year’s media mix, this is a great reminder: don’t overlook radio. It continues to deliver broad reach on one of the most trusted ad-supported platforms.

Source: Nielsen & Edison Research, “Share of Ear®” Q3 2025
To read more: https://www.nielsen.com/insights/2025/the-record-q3-audio-listening-trends-2/

11/07/2025

Help us celebrate three years with Jen! She’s our go-to for just about everything—always prepared, always thoughtful, and somehow always one step ahead of what everyone needs (even before they know it).

Jen, we’re so lucky to have you on the team! Thanks for bringing your calm, caring energy to every project and every person you work with. 😘

10/31/2025

We recently launched a bi-monthly email blast, and as you can imagine, a lot of time and research went into creating it.

If your brand is also sending regular emails, you might appreciate this quick read from Social Media Today on ways to improve your open rates: https://www.socialmediatoday.com/news/7-email-marketing-tips-pointers-infographic/803919/

While we don’t love every example, it was a great kick-start for our own brainstorming – and might spark some ideas for you, too.

These quick tips could help you get more traction with your email outreach. 

10/24/2025

Have you tried any of the new AI-powered browsers like Perplexity’s Comet, The Browser Company’s Dia, or the newest one from ChatGPT, Atlas? Or are you more comfortable using the AI features that Google and Microsoft have brought into Chrome and Edge?