Lightning Consulting

06/01/2022

Twitter's community moderators can now pin tweets to appear at the top of the community timeline to highlight notices or prompt conversations. The platform plans to expand the tool to include pins for iOS and Android systems.

06/01/2022

Facebook's US users will fall for the first time to 178.3 million this year, a drop of 0.8% or 1.4 million users, eMarketer says. Facebook will see a continued decline among individuals under age 25 with less than 15% of its base being this young in 2023, while the number of US users age 65 or older...

01/28/2022

Check and see if you are taking advantage of all the marketing avenues LinkedIn offers.

Discover nine tips for building and implementing a LinkedIn marketing strategy that drives leads across both your organic and paid efforts.

01/28/2022

Give YouTube ads a try.

Want to start running ads on YouTube? Not sure how to get started? In this video, expert@Allie Bloydprovides a complete step-by-step tutorial for setting up ...

01/23/2022

Learn the six image qualities that help get more attention on Instagram.

‘In practical terms, we found that you could improve the number of likes of any given image by about 3% if you applied the appropriate filter.’

01/12/2022

This is awesome!

Massachusetts Conference for Women donates $400,000 to support 80 different women-owned restaurants throughout Massachusetts.

01/04/2022

This is a great blog about how an entrepreneur lost his business due to Covid, but pivoted successfully to a new career.

When the COVID global pandemic shut down my best clients for print, apparel and promotional products, I had to find a way to survive.

12/16/2021

Some great resources to make your job easier!

Explore these 13 SEO and writing tools, including pricing options, to improve your content – Content Marketing Institute

12/02/2021

https://www.adweek.com/social-marketing/youtube-reveals-its-best-of-2021-lists/

Alexa’s Body from Amazon was the year’s top ad in the U.S.

03/05/2021

The new TikTok Q&A feature lets creators respond to viewers via videos or text messages, aggregate previously answered questions and link Q&A sections to their profiles. TikTok is making the tool available worldwide.

02/26/2021

Trader Joe's is the "most loved brand" offline while Walmart's Great Value takes the same title for popularity in social media conversations, according to Engagement Labs' TotalSocial Brand Awards. The research shows the pandemic shifted conversation toward household cleaning, personal and beauty ca...

02/11/2021

The pandemic made me see what real productivity was, and that you can successfully pivot a business if you focus and believe in your brand.

Whatever the future of work holds, use the lessons of the past year to get smarter about how you work and manage employees from home.