Southern Jewelry News

Southern Jewelry News Digital first jewelry trade publication with 38 years of industry insight for retailers, suppliers, and professionals.

Southern Jewelry News is currently in its 33rd year of publication, and is the only trade newspaper dedicated to the Southern Jewelry Industry. Our circulation is 12,000 +/- readers with all our database management done in house.

The right diamond at the right price makes all the difference. đź’ŽGN Diamond offers an extensive selection of loose diamon...
09/23/2026

The right diamond at the right price makes all the difference. đź’Ž

GN Diamond offers an extensive selection of loose diamonds in today’s most sought-after shapes, backed by highly competitive pricing designed to help jewelers maximize every sale. From classic rounds to fancy shapes, we make it easier to find exactly what your customer is looking for. More selection. Better value. More opportunities to close the sale.

GN Diamond | We Help Jewelers Sell More Diamond

Is your jewelry store ready for the future of AI search?Many self-proclaimed gurus claim SEO is dead, but AI hasn’t kill...
09/21/2026

Is your jewelry store ready for the future of AI search?

Many self-proclaimed gurus claim SEO is dead, but AI hasn’t killed search—it has just raised the bar. With the rise of AI summaries, winning the digital marketing game now requires high-quality, authoritative content rather than lazy shortcuts. By focusing on comprehensive SEO, technical health, and local visibility, you can transition seamlessly into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

At Jewelry Store Marketers, we helped Van Drake Jewelers multiply their traffic 25x in just 18 months, ensuring they stay visible across AI platforms like Copilot and Google Gemini. Ready to future-proof your digital presence? Reach out today for a free strategy consultation.

Read it here: https://southernjewelrynews.com/columnists/marketing-business-growth-columnists/ai-didnt-kill-seo-it-just-exposed-who-was-doing-it-wrong/

09/19/2026

What happens when an unexpected career change leads to a new life in jewelry?

For Lorraine Hoffman, losing her education position during COVID became the starting point for Brillante Jeweler

From attending JCK and the Atlanta Jewelry Show to opening her own store and building a reputation around relationships and service, Lorraine’s journey shows what can happen when you stay curious, build the right connections, and trust your vision.

Hear her story on Pearls of Wisdom Jewelry Podcast, Episode 95.

🎥 Watch now: https://youtu.be/moucuqNS_s4

Giving back never goes out of style.The jewelry industry has a unique ability to turn generosity into something meaningf...
09/18/2026

Giving back never goes out of style.

The jewelry industry has a unique ability to turn generosity into something meaningful. Through partnerships like the one between Jewelers for Children and Ticket to Dream Foundation , industry organizations and businesses can come together to create moments of joy for children in foster care.

How is your business or organization giving back to your community?

đź”— Read it here: https://southernjewelrynews.com/featured-article/jfc-new-partners-story/

Thinking about selling your jewelry store? A store-for-sale listing in SJN Classifieds is a great example of how you can...
09/16/2026

Thinking about selling your jewelry store? A store-for-sale listing in SJN Classifieds is a great example of how you can put opportunities in front of people who already work in the jewelry industry.

SJN offers free classified ads, making it easier to share opportunities such as jewelry stores for sale, businesses looking for buyers, inventory, equipment, and more.

If you have something the jewelry industry needs to know about, put it in the classifieds.

Check it out here: https://southernjewelrynews.com/classifieds/

Trying to appeal to everyone can make your jewelry business easy to overlook.Mrs. Push built its brand around a very spe...
09/14/2026

Trying to appeal to everyone can make your jewelry business easy to overlook.

Mrs. Push built its brand around a very specific customer: moms and the people shopping for them.

That focus gives the business a clear identity while still leaving room to grow into related categories and audiences.

You don’t always need a bigger audience. Sometimes you need a clearer one.

Inspired by our conversation with Melissa Mor of Mrs. Push on the Pearls of Wisdom Jewelry Podcast, Episode 95.

Could your jewelry business be more specific about who it’s really for?

09/12/2026

What if the biggest opportunity in jewelry is hiding inside a problem?

In this episode of Pearls of Wisdom, Marisanne Cofer, founder of BorrowLuxury , shares her journey through the jewelry industry and how she turned the challenge of stagnant inventory into a new business opportunity.

Hear her insights on entrepreneurship, innovation, mentorship, and building something new in the jewelry industry.

Watch the full episode on YouTube: https://youtu.be/ao9pVx33r9A

Why is hiding your prices actually costing you sales?Many jewelers fear that displaying prices looks “cheap,” but resear...
09/11/2026

Why is hiding your prices actually costing you sales?

Many jewelers fear that displaying prices looks “cheap,” but research shows the opposite. Visible pricing builds immediate trust, reduces customer anxiety, and can even make luxury items more desirable by clearly signaling their value. By removing the friction of negotiation and the fear of embarrassment, you create a transparent shopping experience that feels like true hospitality.

What’s your take? Would displaying prices make your customers more comfortable shopping with you?

Read the full article here: https://southernjewelrynews.com/columnists/put-the-price-in-the-showcase/

Don’t Miss Your Chance! The Deadline to Participate is Approaching! 🎄✨ Grow your Holiday Business with ASHI 2026 Holiday...
09/09/2026

Don’t Miss Your Chance!
The Deadline to Participate is Approaching! 🎄✨

Grow your Holiday Business with ASHI 2026 Holiday Marketing Program and make the most of the Season ahead. Don’t Miss this Opportunity to Participate!

Featuring Diamond Essentials, Aeris Gold, Bead Bijoux, Fusion Designs, Mixed Fancies, Pirouette Jewelry, Luna Bezels, Evoque Collection, Gemstone Jewelry, Gold Vermeil, Sterling Silver Designs, and more.

Learn more here: https://www.ashidiamonds.com/NewsAndEvents/ShowsNews_PressRelease.aspx?PressID=739

Address

2 Palm Court
Township Of Washington, NJ
07652

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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