Practical Ecommerce

03/09/2025

"A Dozen Good Reads for Better Decisions" | The fall retail selling season is also a time to plan for the coming year. Writer/editor Jean Gazis Wordcraft handpicks 12 new and time-tested to help make informed choices. https://www.practicalecommerce.com/a-dozen-good-reads-for-better-decisions

02/09/2025

"Vibe Coding Is Ecommerce’s New Excel" | AI software may seem far-fetched, but the process is like using a spreadsheet, says Sr. Contributor Armando Roggio, who dives into the (substantial) benefits to real-life merchants of "vibe coding." https://www.practicalecommerce.com/vibe-coding-is-ecommerces-new-excel

01/09/2025

"Control AI Answers about Your Brand" | SEO has shifted from organic rankings to AI-generated citations. In this excellent piece, Smarty.Marketing explains how to ensure your brand is included in the answers, especially from prompts that include the name. https://www.practicalecommerce.com/control-ai-answers-about-your-brand

31/08/2025

" after De Minimis Tariff Exemption." | President Trump eliminated the tariff exemption on $800-value goods. Sr. Contributor Armando Roggio looks at the exemption's history and impact, concluding it could usher in a new era for merchants. https://practicalecommerce.com/ecommerce-after-de-minimis-tariff-exemption

29/08/2025

"Smarter Paths to Global Sales" | On-again, off-again tariffs have not curbed cross-border opportunities. In this week's episode, host Eric Bandholz speaks with Passport CEO Alex Yancher on tactics for profitable international growth. https://www.practicalecommerce.com/smarter-paths-to-global-sales

27/08/2025

"Fulfillment Compared: Amazon, Walmart, Shopify" | Merchants enjoy many excellent options for ecommerce order fulfillment. Sr. Contributor Armando Roggio compares three top providers on pricing, services, flexibility. https://www.practicalecommerce.com/fulfillment-compared-amazon-walmart-shopify

26/08/2025

"More Fan-Out Tactics" | Smarty.Marketing follows her June fan-out optimization article with this terrific post on expanded tactics for obtaining mentions and citations in genAI answers. https://www.practicalecommerce.com/more-fan-out-seo-tactics

25/08/2025

"Framework for Ecommerce Merchandising" | Sr. Contributor Armando Roggio says ecommerce platforms have merchandising tools built in, but not necessarily optimized. Here's his framework for ensuring each step of the shopper journey drives sales. https://www.practicalecommerce.com/framework-for-ecommerce-merchandising

25/08/2025

"GEO Tools for SMBs" | A growing set of generative engine optimization tools measures and improves how products and brands appear in AI answers. Contributor Louis Camassa looked at a dozen of the tools and filed this review. https://www.practicalecommerce.com/geo-tools-for-smbs

22/08/2025

"Triple Whale's Moby AI Gets Things Done" | Can AI agents really perform tasks and get things done? Triple Whale's Anthony DelPizzo joins Eric Bandholz in this week's episode, addressing Moby's benefits to ROAS, conversions, email copy, and more.

Anthony DelPizzo says Moby, an AI agent, can analyze a merchant's data and perform tasks, such as activate ads and compose email copy.

20/08/2025

"How AI Content Sleuths Gaps" | Mediocre AI content is flooding the web. In this eye-opening piece, Sr. Contributor Armando Roggio explains how some content marketers are using it to find legit opportunities for organic search traffic. https://www.practicalecommerce.com/how-ai-content-sleuths-seo-gaps

19/08/2025

"New to Gear Up for Peak Season Selling" | The end of summer signals the beginning of fall planning for merchants. Editor and reviewer Jean Gazis Wordcraft handpicks 11 new titles to help merchants start the process. https://www.practicalecommerce.com/new-books-to-gear-up-for-peak-season-selling