Practical Ecommerce

Practical Ecommerce Practical Ecommerce publishes independent articles and commentary to help businesses succeed online. Founded 2005.

Practical eCommerce was launched in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, U.S. Its mission from the start has been to provide down-to-earth articles and advice to help smaller businesses succeed online. We are a small business ourselves, and we take seriously the task of helping other businesses migrate online or improve their online operations.

Mission: Our mission is to help ecommerce merchants grow and prosper. We do this with easy-to-follow articles, columns, webinars, and podcasts. Our authors are leading ecommerce practitioners, consultants, and journalists.

Expert webinar tomorrow, Jan. 28, Tues.: "6 Ways to Slash Inventory Costs in 2020" Multichannel inventory costs can quic...
6 Ways to Slash Inventory Costs in 2020 | Practical Ecommerce

Expert webinar tomorrow, Jan. 28, Tues.: "6 Ways to Slash Inventory Costs in 2020" Multichannel inventory costs can quickly get out of hand. 1/2 hour. Free recording to all registrants (even if you can't attend). #ecommerce #inventory

Managing inventory across multiple sales channels can lead to inefficiencies, such as too much or too little inventory as well as expensive back-of...


125 S Park St, Ste 430
Traverse City, MI

General information

Meet the Practical Ecommerce Team Kerry Murdock Publisher, Editor Kerry Murdock is a former newspaper publisher, book publisher and advertising salesman. The interaction of media and technology interests him, as does inspired writing and clean communication. He holds degrees from Oklahoma State University and The University of Texas at Austin. Email: [email protected] EDITORIAL Armando Roggio, Sr. Contributing Editor Armando Roggio is a seasoned journalist and expert in ecommerce and technology. "Testing web browsers is a hobby of mine," he says. Armando was previously the Marketing Publications Manager at Micron Technology, a publicly-traded computer-chip manufacturer and, before that, Regional Advertising Sales Manager with the Hearst Electronics Group. On the side, he runs his own ecommerce business, which provides him with "first hand experience reviewing software, managing name servers, and redesigning web sites." He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Email: [email protected] Twitter: @ecommerceboy ---------- Kara English Community Editor Kara English is a longtime ecommerce entrepreneur, having owned a successful online store for over 10 years. She was, additionally, social media specialist for a brick-and-click retailer and ecommerce product specialist for a leading digital marketing agency. A Colorado native, Kara enjoys spending as much time as she can hiking and enjoying the outdoors. [email protected] Email: [email protected] ---------- ADVERTISING Todd Jennings Advertising Director Todd Jennings had previous sales management positions in the printing industry and, most recently, was sales manager for a nationwide producer of schoolbook planners. Todd holds several old records . . . we mean he collects old vinyl records. Les Baxter is a favorite. He then transfers them into digital files to be iTunes compatible. Having seen that, we knew he could produce and direct our podcast recordings, which he does to great effect. That's his voice on The eCommerce Minutes, by the way. He is a graduate of Mesa State College. Email: [email protected] ---------- Timothy Lyons Account Executive Timothy Lyons was previously regional sales manager with both Penton Media and Hearst Business Media, where he assisted customers nationwide with electronic, print and other marketing programs. He's a graduate of The University of Kansas and he was also a pitcher on the KU baseball team. That would qualify him to head-up the Practical eCommerce softball team, but, unfortunately, we don't have one. He's an all-star on our sales team, however, and we are fortunate he's here. Email: [email protected]

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00


(231) 946-0606


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