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Practical Ecommerce

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United States
Traverse City, MI
Practical Ecommerce

Practical Ecommerce publishes independent articles and commentary to help businesses succeed online. Founded 2005. https://www.practicalecommerce.com

Practical eCommerce was launched in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, U.S. Its mission from the start has been to provide down-to-earth articles and advice to help smaller businesses succeed online. We are a small business ourselves, and we take seriously the task of helping other businesses migrate online or improve their online operations.

07/11/2025

"How to Survive a Million-Dollar Loss" | The recovery is on for Beardbrand, having suffered disastrous losses in 2023 and 2024. Eric Bandholz transparently shares his company's incredible story of bleak days, retrenchment, and, now, growth. https://www.practicalecommerce.com/how-to-survive-a-million-dollar-loss

07/09/2025

"The End of Traffic-Only Content" | In 2025, only content relevant to a business's core mission or expertise drives visibility in organic search and LLMs. Smarty.Marketing explains contextual relevance (with a guide for removing irrelevant content). https://www.practicalecommerce.com/the-end-of-traffic-only-content

07/08/2025

"PIM Software Is Now a Growth Tool" | Today's product information management tools can utilize AI to generate item descriptions personalized to each shopper. Sr. Contributor Armando Roggio addresses modern PIM platforms in this terrific piece. https://www.practicalecommerce.com/pim-software-is-now-a-growth-tool Pimberly - Cloud Based PIM

07/07/2025

"Google, Microsoft Clarify Ad Bidding" | Google and Microsoft are rolling out updates to improve transparency while removing redundant (and confusing) bidding features. PPC pro Matt Umbro weighs in on the changes in this helpful piece. https://www.practicalecommerce.com/google-microsoft-clarify-ad-bidding

07/06/2025

"5 Content Marketing Ideas for August 2025" | Since 2014, Sr. Contributor Armando Roggio has published a monthly post helping merchants link content to their products. For this install, he suggests targeting students, pet owners, readers, more. https://www.practicalecommerce.com/5-content-marketing-ideas-for-august

07/04/2025

"MNLY’s At-Home AI Powers Men’s Health" | Luke Hartelust's next-gen health & wellness platform combines AI w/ at-home testing, diagnostics, nutrition. He shares the biz's origins, growth, mistakes, more w/ Eric Bandholzl in this terrific episode. https://www.practicalecommerce.com/mnlys-at-home-ai-powers-mens-health

07/02/2025

"BNPL Loans to Impact Credit Scores" | FICO is launching new credit scores that incorporate buy-now-pay-later loans. Sr. Contributor Armando Roggio weighs the pros/cons for merchants, consumers, and providers. https://www.practicalecommerce.com/bnpl-loans-to-impact-credit-scores

07/01/2025

"10 Books on Slowing Down, Stepping Away" | Busy owners & team members are supposed to take time off in the summer! Contributor Jean Gazis Wordcraft has handpicked 10 to help rest & rejuvenate. https://www.practicalecommerce.com/books-on-slowing-down-stepping-away

06/29/2025

"7 Ways to Prep for Holiday Selling" | Summer is the right time to analyze last year's results for sales trends, campaign performance, & operational glitches. Sr. Contributor Armando Roggio, a seasoned merchant, lists his top planning steps. https://www.practicalecommerce.com/7-ways-to-prep-for-holiday-selling

06/27/2025

"Ecommerce to Real Estate: An Owner’s Story" | Shakil Prasla is a lesson in resilience, having pivoted from consumer brands to PPE gear to, now, real estate. He shares his journey with Eric Bandholz in this week's episode. https://www.practicalecommerce.com/ecommerce-to-real-estate-an-owners-story

06/25/2025

"Attribution Models for Ecommerce" | There's no perfect sales platform or technique, but plenty of tools and tactics can help. Anna Kayfitz, founder of data consultancy StrategicDB, addresses the challenges and options for a single point of truth. https://www.practicalecommerce.com/attribution-models-for-ecommerce

06/25/2025

"Merchandising Lessons from Top Marketplaces" | Sr. Contributor Armando Roggio studied the home pages of 10 leading marketplaces to spot common traits. What he found are lessons for all merchants, big and small, to elevate conversions. https://www.practicalecommerce.com/merchandising-lessons-from-top-marketplaces

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Traverse City, MI

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+12319460606

Website

https://www.practicalecommerce.com/

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