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Practical Ecommerce

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Traverse City, MI
Practical Ecommerce

Practical Ecommerce publishes independent articles and commentary to help businesses succeed online. Founded 2005. https://www.practicalecommerce.com

Practical eCommerce was launched in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, U.S. Its mission from the start has been to provide down-to-earth articles and advice to help smaller businesses succeed online. We are a small business ourselves, and we take seriously the task of helping other businesses migrate online or improve their online operations.

07/04/2025

"MNLY’s At-Home AI Powers Men’s Health" | Luke Hartelust's next-gen health & wellness platform combines AI w/ at-home testing, diagnostics, nutrition. He shares the biz's origins, growth, mistakes, more w/ Eric Bandholzl in this terrific episode. https://www.practicalecommerce.com/mnlys-at-home-ai-powers-mens-health

07/02/2025

"BNPL Loans to Impact Credit Scores" | FICO is launching new credit scores that incorporate buy-now-pay-later loans. Sr. Contributor Armando Roggio weighs the pros/cons for merchants, consumers, and providers. https://www.practicalecommerce.com/bnpl-loans-to-impact-credit-scores

07/01/2025

"10 Books on Slowing Down, Stepping Away" | Busy owners & team members are supposed to take time off in the summer! Contributor Jean Gazis Wordcraft has handpicked 10 to help rest & rejuvenate. https://www.practicalecommerce.com/books-on-slowing-down-stepping-away

06/29/2025

"7 Ways to Prep for Holiday Selling" | Summer is the right time to analyze last year's results for sales trends, campaign performance, & operational glitches. Sr. Contributor Armando Roggio, a seasoned merchant, lists his top planning steps. https://www.practicalecommerce.com/7-ways-to-prep-for-holiday-selling

06/27/2025

"Ecommerce to Real Estate: An Owner’s Story" | Shakil Prasla is a lesson in resilience, having pivoted from consumer brands to PPE gear to, now, real estate. He shares his journey with Eric Bandholz in this week's episode. https://www.practicalecommerce.com/ecommerce-to-real-estate-an-owners-story

06/25/2025

"Attribution Models for Ecommerce" | There's no perfect sales platform or technique, but plenty of tools and tactics can help. Anna Kayfitz, founder of data consultancy StrategicDB, addresses the challenges and options for a single point of truth. https://www.practicalecommerce.com/attribution-models-for-ecommerce

06/25/2025

"Merchandising Lessons from Top Marketplaces" | Sr. Contributor Armando Roggio studied the home pages of 10 leading marketplaces to spot common traits. What he found are lessons for all merchants, big and small, to elevate conversions. https://www.practicalecommerce.com/merchandising-lessons-from-top-marketplaces

06/23/2025

"How to Extract ChatGPT’s Fan-Out Queries" | Knowing 's follow-up searches from an initial prompt helps publishers understand the platform’s interpretations and priorities. Smarty.Marketing looks at two tools that do the job. https://www.practicalecommerce.com/how-to-extract-chatgpts-fan-out-queries

06/22/2025

"Retail Media’s Performance Dilemma" | Selling ads to suppliers can transform the relationship, shifting retailers to sellers and suppliers to buyers. Sr. Contributor Armando Roggio analyzes the promise — and peril — of in this excellent piece. https://www.practicalecommerce.com/retail-medias-performance-dilemma

06/20/2025

"Faith, Family, and " | Michael Simpson purchased Discount Catholic Products in 2021. He runs the biz w/ his wife, sister-in-law, and kids. He shares his journey w/ Eric Bandholz, addressing the acquisition, operational challenges, marketing tactics, more. https://www.practicalecommerce.com/faith-family-and-ecommerce

06/18/2025

"Stablecoins Ease International Payments" | Shopify merchants can now accept the platform's USD Coin, a crypto tied to the U.S. dollar. The arrangement will simplify cross-border , yet challenges remain. Sr. Contributor Armando Roggio explains. https://www.practicalecommerce.com/stablecoins-ease-international-payments

06/16/2025

"Answer Engine Optimization, Explained" | is not new. But with the rise of generative AI platforms, optimizing content to appear as sources or citations is crucial. This primer from Smarty.Marketing is a terrific resource for getting started. https://www.practicalecommerce.com/answer-engine-optimization-explained

Address

Traverse City, MI
49684

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+12319460606

Website

https://www.practicalecommerce.com/

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