Practical Ecommerce

09/21/2025

"Facial Recognition Bans Spread Globally" | Virtual try-ons and facial recognition technology are among the most promising trends in retail and , but Australia's Kmart decision exemplifies growing global regulatory opposition. Via Sr. Contributor Armando Roggio. https://www.practicalecommerce.com/facial-recognition-bans-spread-globally

09/19/2025

"How Brands Boost ROI with Smart Data" | Targeted, privacy-safe promos are a challenge. Fueled & Opensend provide solutions that do both: personalize & respect privacy. CEOs Sean Larkin & Francesco Gatti join Eric Bandholz in this week's episode. https://www.practicalecommerce.com/how-brands-boost-roi-with-smart-data

09/18/2025

"Visa’s VAMP Could Cost Banks and Merchants" | Visa says its new framework could detect 4 times more fraud. Acquiring banks (and their merchants) will pay higher penalties for excessive chargebacks and fraud attempts. Via Sr. Contributor Armando Roggio. https://practicalecommerce.com/visas-vamp-could-cost-banks-and-merchants

09/16/2025

"Did Google Just Prevent Rank Tracking?" | SEO tools and AI crawlers can no longer generate 100 listings per page.It's a telling change by Google, says Smarty.Marketing, perhaps limiting rank tracking and revealing Search Console's inclusion of third-party bots in reports. https://www.practicalecommerce.com/did-google-just-prevent-rank-tracking

09/16/2025

"Can Writing a Book Grow Your Business?" | Contributor Jean Gazis Wordcraft is a longtime writer and editor. She says writing a is risky, requiring vision and dedication. The potential rewards include a large audience and a lasting impact. https://www.practicalecommerce.com/can-writing-a-book-grow-your-business

09/14/2025

"Google-Criteo Deal Unlocks Retail Media." Advertisers can now run placements on enterprise sites via Google, upending the digital market. Sr. Contributor Armando Roggio explains the deal and its repercussions to Amazon and elsewhere. https://www.practicalecommerce.com/google-criteo-deal-unlocks-retail-media

09/09/2025

"Quick SEO: 6 Key Elements, 3 Free Tools" | Smarty.Marketing addresses six on-page elements that make or break visibility on search engines and gen AI platforms. She also reveals her three go-to browser extensions for quick analysis. https://www.practicalecommerce.com/quick-seo-6-key-elements-3-free-tools

Six elements on a page drive visibility on search engines and generative AI platforms. Three tools can quickly analyze.

09/07/2025

"Google PMax Unveils Optimization Tools" | A lack of transparency and flexibility frustrates many Performance Max advertisers. Google is listening says PPC pro Matt Umbro, who reviews five new PMax features that can improve results. https://www.practicalecommerce.com/google-pmax-unveils-optimization-tools

09/07/2025

"5 Content Marketing Ideas for October 2025" | Since 2014 Sr. Contributor Armando Roggio has posted monthly topics for merchants. His installment for Oct includes Halloween, cultural observances, industry occasions, and seasonal transitions. https://www.practicalecommerce.com/5-content-marketing-ideas-for-october

09/03/2025

"A Dozen Good Reads for Better Decisions" | The fall retail selling season is also a time to plan for the coming year. Writer/editor Jean Gazis Wordcraft handpicks 12 new and time-tested to help make informed choices. https://www.practicalecommerce.com/a-dozen-good-reads-for-better-decisions

09/02/2025

"Vibe Coding Is Ecommerce’s New Excel" | AI software may seem far-fetched, but the process is like using a spreadsheet, says Sr. Contributor Armando Roggio, who dives into the (substantial) benefits to real-life merchants of "vibe coding." https://www.practicalecommerce.com/vibe-coding-is-ecommerces-new-excel

09/01/2025

"Control AI Answers about Your Brand" | SEO has shifted from organic rankings to AI-generated citations. In this excellent piece, Smarty.Marketing explains how to ensure your brand is included in the answers, especially from prompts that include the name. https://www.practicalecommerce.com/control-ai-answers-about-your-brand