Blue Lane Media

10/25/2025

https://www.youtube.com/live/hdv7qadI0SM?si=J8mCmGxYb-JmnCk-

Starts at 8 am mountain

🐎 Third Annual Outlaw Ranch Cowgirl Challenge — Now Featuring the Boys! 🤠Welcome to the Third Annual Cowgirl Challenge, hosted in beautiful Parnell, Iowa!T...

10/25/2025

Blue Lane Media first ever equestrian event

10/18/2025

🎥🐎 LIVE OCT 25th — Outlaw Ranch Cowgirl Challenge!
We’re back in the arena bringing you another Blue Lane Media live stream — featuring barrel racing, trail obstacles, sorting, and penning from right here in Parnell, Iowa!

As we continue refining our coverage, this event is another step toward our mission to make modern, high-quality, and affordable live coverage available to local arenas, ranches, and communities.

This progress directly supports our larger vision for the 2026 RMSHA Blue Lane race season 🏁❄️ — improving the technology, reliability, and storytelling behind every live event we stream.

We’re looking to connect with partners, sponsors, and advertisers who want to help elevate grassroots sports coverage across the RMSHA circuit and beyond. Your support fuels better equipment, stronger connectivity, and more ways to showcase the incredible athletes, teams, and families that make this community what it is.

📺 Watch the event live:
👉 https://www.youtube.com/live/hdv7qadI0SM?si=8fLAzKn_uqsmmziT

💬 Interested in partnering for 2026?
Message us directly to learn how your business can join the Blue Lane Media sponsor lineup and help bring more events to fans everywhere.

Outlaw Ranch

🐎 Third Annual Outlaw Ranch Cowgirl Challenge — Now Featuring the Boys! 🤠Welcome to the Third Annual Cowgirl Challenge, hosted in beautiful Parnell, Iowa!T...

09/23/2025

UPDATE:
Gearing up for the live stream Outlaw Ranch, I've purchased a camera with PTZ Camera that can be programmed. I'm currently working on the software for AI recognition and motor controls as seen in the video... This is step one of many to my future goal of making a self contained unit that can be and controlled remotely and autonomously.

I am currently looking for backers for these units as I am on a tight budget. If you would like to sponsor or advertise on Blue Lane, email or PM me for details on how we can make this work.

Thanks,
James

PS The goal is to have this for RMSHA 2026 season. However, unlike people and horses, snowmobiles are less common. I need more pictures of snowmobiles to use to do my own AI models. If you would like to help with providing pictures, please reach out.

GoFundMe: https://www.gofundme.com/f/support-blue-lane-race-stream-filming-efforts
Venmo: https://account.venmo.com/James-Marshall-64
Email: [email protected]

09/17/2025

🌐 New Website Announcement! 🌐Blue Lane Media Results is here — built in prep for the 2026 season! 🎉RMSHA.BlueLaneMedia.comFeaturing both Red and Blue Lane...

09/15/2025

🌐 New Website Announcement! 🌐

Blue Lane Media Results is here — built in prep for the 2026 season! 🎉

RMSHA.BlueLaneMedia.com

Featuring both Red and Blue Lane data with:
✅ Racer profiles
✅ Stats & past race history
✅ Current live times

👉 Access it all for just $5/month or $20/year.

📌 On the roadmap:

Text message alerts when your class is coming up

Notifications when your racer (or X racers before them) is about to run

We’d love your feedback! Send feature requests to [email protected]
or PM me here on Facebook.

Big thanks to High 5 Development for the build, and to our 2025 season sponsor Elevated Powersports! 🏁

09/08/2025

With my new adventures here in Iowa, I had the chance to scout the Iowa Moto race at CronkyTonk MX . 🏁 This was a first for me and my family, and we had an awesome time soaking in the action and energy of the event!

I’m hopeful we can build up the opportunity to bring live streaming coverage to races like this next season—sharing the excitement with families, friends, and fans who can’t make it trackside.

Stay tuned—Iowa moto might just be the next chapter for Blue Lane Media! 🎥🔥

This past weekend, I had the opportunity to head out to CronkyTonk MX and do something I absolutely love — capture the energy of a live event through photography. Motocross has a special kind of at…

09/06/2025

I might be partial but I feel this is looking better than live timer. Let me know in the comments what you think.

09/03/2025

🚨 Blue Lane Media – Season 3 Update 🚨

We’re gearing up for the third season of Blue Lane Media Live Stream! The last two years, I’ve been blessed to have enough in the bank to volunteer my time and bring the Blue Lane experience to racers, families, and fans.

This year, however, it’s just not financially feasible to keep volunteering at the same level. To continue delivering the multi-camera coverage, overlays, racer profiles, and interviews you’ve come to expect, I’ll need to shift gears. Coverage moving forward will require $1,000 per day plus travel and lodging.

👉 The good news: Tammy is still volunteering her time to help make this possible.
👉 The reality: For Blue Lane Media to keep running strong, we’ll need support from RMSHA, sponsors, and the community.

💙 A huge shoutout to everyone who donated last year and to our Premier Sponsor, Elevated Power Sports — your support kept Blue Lane Media alive and made Season 2 a success!

🙌 If you’d like to see Blue Lane Media continue, please reach out to your RMSHA rep and encourage them to support funding for this coverage. Every voice matters in keeping the Blue Lane alive!

You can also connect with me directly here on Facebook or at [email protected]

Thank you all for the encouragement and support over the last two seasons — without you, Blue Lane Media wouldn’t even exist. Let’s make Season 3 the biggest yet! 🏔️📹

05/31/2025

❄️ Can Blue Lane Media return for a third season? A lot has changed — and your support could make all the difference. Read on. ⬇️

🚨 2026 Race Season: Early Prep & Big Life Updates 🚨

Summer may have just kicked off, but now’s actually a great time to start talking with local businesses about supporting the 2026 race season. 🏁

Blue Lane Media wrapped up the 2025 season with about $100 left in the account — and honestly, that’s a big win. For the second year in a row, I’ve covered these races while unemployed (and technically, I still am). All funds from Blue Lane go straight into equipment, transportation, and software — nothing more, nothing less.

📍 A Few Big Changes:

1️⃣ Iowa Bound
Our family recently made the move from Northern Utah to Iowa so my wife can pursue her Master’s degree. I’m incredibly proud of her — but it does mean travel will be harder for me. Without an understanding employer or support to cover travel, I’ll need help with setup and tear-down at races. I can still announce remotely, but nothing beats being there in person. We had an amazing volunteer at the last race, and that in-person energy — doing interviews, mingling — is hard to replicate online.

2️⃣ Accidents & Setbacks
Just before the move, our SUV was hit while parked on a 25mph road — and totaled. Liberty Mutual has been... less than helpful, undervaluing it by $3,000. To top it off, a windstorm near Bear Lake took down a tree, which fell on the trailer I used for race weekends. We’re still waiting on insurance to decide what they’ll cover.

So yeah — a lot going on.

👀 Looking Ahead
The third season of Blue Lane Media is at risk. Whether or not we can continue depends on the commitment of volunteers and sponsors. That’s why I’m opening up pledges now — not collecting funds yet, just gauging support to ensure we can pull off a successful season. If we can lock in that support early, we can start planning with confidence.

👉 If you or your business is interested in pledging support, reach out at [email protected] or send a PM here on Facebook.

Thanks for being part of this wild ride. Here’s hoping for Season 3. 💙