11/08/2025
Happy “Bobby Rich Day”🙌🤗
In 2013, the Tucson City Council officially proclaimed November 8 as Bobby Rich Day to honor legendary broadcaster Bobby Rich, whose creativity, leadership, and love for Tucson helped shape the city’s radio identity for generations.
From his early years at KTKT and KCEE to his long run at Mix FM 94.9, Bobby became one of the most respected and familiar voices in Arizona broadcasting.
In 2019, Bobby was the driving force behind the launching of The Drive Tucson, a station built on heart, personality, and a real connection to the community. Today, The Drive stands as Tucson’s fastest-growing radio station…proof that the spirit Bobby instilled is still alive and well, and the team operates with that same sense of purpose and heart Bobby carried: serving Tucson with honesty, warmth, and a genuine love for this city.
Every so often, a quiet text comes in from Bobby saying how much he enjoys listening and how great the station sounds. He understands that radio keeps evolving, but what matters most is staying true to the vision; having a clear strategy, patience, and a genuine heart for the communiy.
Many of his programming strategies and philosophies still guide The Drive today, even as the music evolves and the team brings new energy that connects with Tucson listeners in fresh ways.
A lot of credit also goes to Bustos Media, whose leadership has given us the tools, trust, and freedom to keep growing while staying true to what makes this station special. They’ve seen the value in what Bobby built and have helped us carry it forward the right way.
At the end of the day, Bobby’s vision still guides us…keeping radio real, local, and full of heart. The Drive Tucson isn’t just a radio station; it’s a reflection of the people who live here and the man whose dream brought it to life.
Happy “Bobby Rich Day” to a true Tucson original, whose legacy continues to play loud and clear every single day.
Leslie, Mikey, Ken, Matt & Randi
📻❤️🎙️
