The Fresh CrEd Podcast

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The Fresh CrEd Podcast

Dive into the world of agriculture with hosts Craig and Ed. Explore trends, technologies, and innovations shaping agri-business.

Enjoy interviews with industry leaders and discussions on market dynamics and consumer behavior.

16/05/2025

🎙️ New Episode Drop!
We’re wrapping up our time at with something a little different… and a whole lot inspiring.

Meet Professor Jesse Jones and graduate student Sebastian Melendez—two voices from the EDGE Program who remind us what this industry is really about: people, progress, and potential.

From childhoods in the fields to cutting-edge business ideas, this one dives into:
🌱 Education meets agriculture
📲 Tech-savvy Gen Z perspectives
🎓 What it takes to connect students with the future of food

This convo left us fired up—and we think it’ll do the same for you.

🎧 Hit the link in bio to listen now.

🎉 Big thanks to our sponsors who made this episode possible:
, , .systems, , .produce, , Agrival by , GRUPO ATHOS, and .

09/05/2025

Recorded live at , we sat down with Moore of H-E-B to talk about his journey from hustling produce at 15 under the eye of a legendary (and wild) DFW peddler — to now leading with intention inside one of the biggest names in retail.

We covered:
• His roots in the gritty Texas produce scene
• Mentorship, growth, and earning your voice
• What it means to show up and serve in this industry
• And yes, a few hilarious stories from “back in the day”

Austin brings heart, humility, and serious insight in one of our most grounded convos yet.

🎧 The full episode is now live!

—

Massive thanks to our Viva Fresh 2025 sponsors who made this series possible:
.systems .produce GRUPO ATHOS

30/04/2025

“If you thought egg prices were bad… try the entire produce department.”

In this clip from our upcoming episode, Anthony Serafino, President of Exp. Group LLC, calls it like it is:
are slamming the produce industry harder than COVID-era disruptions ever did.

From navigating real-time cost spikes to leading with energy and clarity, Anthony breaks down what it takes to run a national produce operation in a time of uncertainty.

📍Live from Viva Fresh 2025
🎙️ Full episode drops this Friday.

Special thanks to our sponsors:
EXP Group, Athos, TIPA, SunFed, IFCO, Monterey Mushrooms, AnaVale Produce Corp, AgroGonzáMex, Agrival by First Produce, and Art Mx.

29/11/2024

👑 Crowns, Crops, and Community 🍉

This week on The Fresh CrEd, we’re joined by two extraordinary young women advocating for the future of agriculture: Kinlyn Hinson () and Tori Hobbs(), the South Carolina and Gulf Coast Watermelon Queens.

Their inspiring journeys highlight the importance of educating communities, supporting local farmers, and promoting the health benefits of fresh produce.

Don’t miss their stories of advocacy, education, and passion for fresh watermelon and agriculture!

🎧 Listen now!

Spotify: https://open.spotify.com/episode/43HRjM944kz7ItESsMRQaq?si=3c14745138984a90
Apple Podcasts: https://podcasts.apple.com/us/podcast/fresh-perspectives-inside-the-world-of-watermelon-queens/id1566145559?i=1000678667328
YouTube: https://youtu.be/KZlFAUWe7Ac

A big thank-you to HM Produce for sponsoring this episode.

01/11/2024

🌱 Just launched! Our latest The Fresh CrEd episode is here! 🌱
This week, we’re excited to share a thought-provoking conversation with Yan Branco from Sobeys! Recorded live at the Global Produce & Floral Show, Yan talks about the power of patience, the reality of vertical farming, and what it really takes to bring tech into the produce industry. If you’re curious about the future of food, this is an episode you don’t want to miss!

🥕 Key Highlights:

• Why adopting new tech in agriculture is a marathon, not a sprint
• How AI and vertical farming are changing the industry
• The importance of educating consumers to drive demand

Huge thanks to our episode sponsor Lakeway Produce and series sponsors HM Produce, Kern Ridge Growers, Equifruit, JR Imports, SunFed, and IFCO.

🎧 Check out the full episode here:
Apple Podcasts:https://podcasts.apple.com/us/podcast/why-produce-needs-a-marathon-mindset-yan-branco-on/id1566145559?i=1000675382248

Spotify: https://open.spotify.com/episode/4Jy8pDoyb37NHYt3Tzr7K6?si=8930845ac03a4bbe

YouTube: https://youtu.be/83LQCX8jM-A

31/10/2024

We’re excited to kick off The Fresh CrEd series from the Global Produce & Floral Show! Join our hosts as they dive into the biggest topics impacting the produce industry today and get to know the stories behind some of the field’s top leaders.

Featuring insights from Yan Branco, Karen Caplan, Cathy Burns, Tori Hobbs & Kinlyn Hinson, and Jennie Coleman, this series covers everything from sustainable agriculture to the latest in produce innovation.

Special thanks to our sponsors – Lakeway Produce, HM Produce, Kern Ridge Growers, Equifruit, JR Imports, Sunfed, and IFCO – for helping make this series possible!

🎥 Watch the video for a sneak peek, and stay tuned as we roll out each episode in the coming weeks.

29/10/2024

In our latest episode, Yan Branco of Sobeys shares how failure has been a driving force in his career journey. Discover the importance of recalibrating after setbacks and how resilience can shape innovation in the produce industry.

Special thanks to our episode sponsor, Lakeway Produce, for making this conversation possible!

🎧 Watch the clip now and join us Friday for the full episode with even more insights on agriculture and produce industry trends.

09/10/2024

We had the privilege of sitting down with Congressman Ruben Gallego to discuss his incredible journey from humble beginnings to serving in the U.S. Congress. 🇺🇸

In this candid conversation, Ruben opens up about:

• Growing up as the son of immigrants from Colombia and Mexico.
• Overcoming economic hardships in Chicago.
• His transformative experience in the U.S. Marine Corps.
• Serving in Iraq and his dedication to helping fellow veterans.
• Insights on immigration reform and serving his community.

👉 Watch the full interview here: https://youtu.be/M4LOdHNPN_8?feature=shared

Don’t miss this inspiring story of resilience and determination!

Please like, share, and let us know your thoughts in the comments below.

09/08/2024

🚜 The Future of Fresh Produce: Navigating Consolidation 🌱

The fresh produce industry is undergoing significant changes, with consolidation leading the charge. But what does this mean for growers, distributors, and consumers?

In our latest episode of The Fresh CrEd, Steve Grinstead, CEO of FreshEdge, shares his expert insights on why consolidation is not only necessary but also a game-changer for the industry. From increasing efficiency to driving innovation, Steve breaks down the impact of these shifts and what it means for the future of fresh produce.

💡 Learn how businesses can adapt to these changes and why staying ahead of the curve is more important than ever.

A huge thank you to Wiggins Farms for being the title sponsor of this episode. We also want to recognize our amazing series sponsors: Kern Ridge Growers, SunFed, and IFCO—your support makes this possible!

📺 Watch the full episode now and get the insights you need to thrive in this evolving landscape:

YouTube: https://youtu.be/FbjQCukbEN8
Apple Podcasts: https://shorturl.at/SwQGZ
Spotify: https://shorturl.at/JctGy

17/07/2024

🌟 Discover Mayra's Journey!

In our latest episode, we chat with Mayra Vazquez from Latin Specialties. 🌽🍎 Learn how she transitioned from journalism to leading the charge in the produce industry with innovative ideas and fresh solutions. It's an inspiring story you won't want to miss!

📺 Watch the full episode: https://youtu.be/Zoomp_H9ONo

🎧 Listen:
Apple Podcasts : https://tinyurl.com/4r5sy9jt
Spotify: https://tinyurl.com/4acdkzpv

Big thanks to our sponsors: Born Farms, Art MX, Mucci Farms, Sev-Rend, Santos International, 4Earth Farms, Sunfed, Zubelle Industries, IFCO, and Tehuacán.

15/07/2024

🚚 Fresh CrEd Podcast: The Journey of Your Produce

Curious about how your produce gets to your local store? In our latest episode, Mayra Vazquez from Latin Specialties shares her experiences and the logistics behind the scenes. From the need for more cold storage in Houston to the day-to-day challenges of the produce supply chain, Mayra provides a unique perspective on improving efficiency and sustainability.

Watch this clip to learn more about the efforts to make produce logistics smoother and more effective. 🌎

📺 Watch the full episode: https://youtu.be/Zoomp_H9ONo

🎧 Listen:
Apple Podcasts : https://tinyurl.com/4r5sy9jt
Spotify: https://tinyurl.com/4acdkzpv

Huge thanks to our sponsors: Born Farms, Art MX, Mucci Farms, Sev-Rend, Santos International, 4Earth Farms, Sunfed, Zubelle Industries, IFCO, and our beverage sponsor, Tehuacán.

09/07/2024

🌱 In Case You Missed It: Why Do We Have Food Inflation? 🌱

Last week on The Fresh CrEd Podcast, Richard Kottmeyer dove deep into the issue of food inflation, debunking the myth that consumers can’t influence food prices.

📉 Highlights from the discussion:

• Efficiency and Perception: Exploring how the efficiency of American farmers has led to misconceptions about food pricing.
• Global Comparison: Understanding why food prices in the U.S. are different from those in Europe.
• Moral Responsibility: Discussing the effects of over-regulating farmers on low-income families.
• Economic Benefits: Highlighting how affordable food options improve the quality of life and reduce poverty.

Join us to understand how your decisions as a consumer can make a significant impact.

Catch The Full Episode!
YouTube - https://tinyurl.com/2rr9heky
Apple Podcasts - https://tinyurl.com/4u7zdds6
Spotify - https://tinyurl.com/4h2usdsx

A big thank you to our title sponsor, Cactus Packaging Supply, for supporting this episode.

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