05/10/2026
Name, image and likeness (NIL) has been a polarizing topic across college sports in recent years. Since the “NIL” era officially began in 2021, controversy has surrounded the lack of regulation and protections for athletes, as well as the uneven opportunities available between men’s and women’s sports.
Entrepreneur Meaghan Franks launched an app called Sport Sitters in June 2024 with the goal of helping female athletes close the NIL revenue gap while also supporting families within their local communities. Franks explains that Sport Sitters grew quickly by intentionally matching the right families with Division I athletes who could serve as leaders and role models.
“We built momentum by aligning with the right families early by sharing our invite-only platform with people who valued the energy, discipline, and inspiration a Division I athlete brings,” Franks said. “When both sides experienced the upside of safely gaining access to each other, growth happened naturally and fast, mostly through word of mouth.”
Sport Sitters is currently used by families in the communities surrounding NAU, ASU, GCU and the University of Arizona. The platform is set to expand to San Diego State University and the University of California, San Diego, in May.
➡️ Read more at the link in our bio.
📝: Will Shenot, Assistant Sports Editor
📸: Charlie Ramirez
Read more at the Daily Wildcat website. ⬇️
Instead of booster-driven deals, a new model shows how women athletes can earn through childcare and community sponsored events while building their personal brands.