06/30/2026
Did you know...radio is still where it's at!
Radio remains the most widely consumed audio platform in the United States and continues to deliver massive reach and strong advertising performance, according to “Audio Today 2026: How America Listens,” a new report from Nielsen.
Radio reaches 93% of all U.S. adults each month, making it the top-reaching media platform in the country. Even among the hard-to-reach 18-34 audience, radio reaches 89% of the population.
Year after year, the report says, radio continues to reach more Americans than any other platform — including smartphones, connected TVs, personal computers and tablets.
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