
07/02/2025
No one’s reading your mission statement on Instagram.
But they are sharing memes from the latest Love Island drama.
That’s the point.
If your content isn’t making people laugh, nod, or text their bestie “this is SO us,” you’re missing one of the easiest ways to connect.
Meme marketing works because it’s real.
It’s fast, relatable, and fun.
And it’s the kind of thing people actually want to engage with—not just scroll past.
We wrote a new blog about how to use memes and micro-trends without feeling cringe or off-brand (yes, even if you're a serious business).
It’s short, it’s spicy, and you’ll probably send it to someone.
https://www.defined-digitalmarketing.com/post/your-brand-needs-meme-marketing-not-a-mission-statement
Your perfectly polished mission statement? No one’s reading it. But a screenshot of that wild patient review with a Taylor Swift GIF? That might just go viral.Welcome to meme marketing—where brands with a sense of humor, timing, and cultural awareness are winning attention in 2025.What Is Meme M...