Search Hustle

Search Hustle Digital Marketing training for business owners, fresh marketing grads, and trained marketers.

December marketing mistake that's costing you money: Pausing all ads after Black Friday. Smart advertisers know December...
12/03/2025

December marketing mistake that's costing you money: Pausing all ads after Black Friday. Smart advertisers know December shoppers are different - they're looking for gifts, solutions to year-end problems, and planning for next year. Adjust your messaging, don't disappear completely.

Small Business Saturday reality: Most local businesses miss this opportunity because they treat it like another sale day...
11/29/2025

Small Business Saturday reality: Most local businesses miss this opportunity because they treat it like another sale day. The real power is in community connection. Share your local story, highlight your team, partner with other local businesses, and give people a reason to choose local beyond just price.

Black Friday marketing tip from the agency trenches: Your biggest opportunity isn't new customers - it's existing custom...
11/28/2025

Black Friday marketing tip from the agency trenches: Your biggest opportunity isn't new customers - it's existing customers who haven't bought recently. Create a "win-back" campaign for people who purchased 6-12 months ago. They already trust you; they just need the right offer at the right time.

Grateful for our amazing community of marketers, business owners, and students! Happy Thanksgiving! 🦃
11/27/2025

Grateful for our amazing community of marketers, business owners, and students! Happy Thanksgiving! 🦃

Facebook Ads targeting has changed dramatically. Detailed targeting is less effective now due to iOS updates. The winnin...
11/22/2025

Facebook Ads targeting has changed dramatically. Detailed targeting is less effective now due to iOS updates. The winning strategy? Use broad targeting with great creative and let Facebook's algorithm find your audience. Your ad copy and visuals do the targeting work now, not demographic checkboxes.

Conversion rate optimization isn't about guessing - it's about testing. But most businesses test the wrong things. Skip ...
11/19/2025

Conversion rate optimization isn't about guessing - it's about testing. But most businesses test the wrong things. Skip the button colors and test your value proposition, headline clarity, and form length first. These elements have 10x more impact on conversions than design tweaks.

Your Google Business Profile is a goldmine most businesses ignore. Beyond basic info, use the Posts feature weekly, uplo...
11/15/2025

Your Google Business Profile is a goldmine most businesses ignore. Beyond basic info, use the Posts feature weekly, upload fresh photos monthly, and respond to reviews promptly. But here's the secret: ask satisfied customers to mention specific services in their reviews. This creates natural keyword optimization.

Today, we express our deepest gratitude to all the veterans who served our country. Your dedication and sacrifice inspir...
11/11/2025

Today, we express our deepest gratitude to all the veterans who served our country. Your dedication and sacrifice inspire us every day. Thank you for your service and commitment to our nation.

LinkedIn organic reach is still strong, but only if you understand the algorithm. Posts that generate comments within th...
11/08/2025

LinkedIn organic reach is still strong, but only if you understand the algorithm. Posts that generate comments within the first 60 minutes get massive reach boosts. The trick? End your posts with specific questions that require thoughtful answers, not yes/no responses. Engagement quality matters more than quantity.

Keyword research mistake costing you traffic: Targeting high-volume keywords everyone else wants. Smart SEO focuses on k...
11/05/2025

Keyword research mistake costing you traffic: Targeting high-volume keywords everyone else wants. Smart SEO focuses on keyword clusters - groups of related long-tail keywords that collectively drive more qualified traffic than any single high-competition term. Think topics, not just keywords.

November marketing reality check: Black Friday isn't just about discounts anymore. Consumers are looking for genuine val...
11/01/2025

November marketing reality check: Black Friday isn't just about discounts anymore. Consumers are looking for genuine value and experiences. Your Q4 success depends on building relationships, not just pushing sales. Start with helpful content that positions you as the obvious choice when they're ready to buy.

Happy Halloween! 🎃👻
10/31/2025

Happy Halloween! 🎃👻

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