Heather Falls Consulting

Heather Falls Consulting Business Strategy and Marketing Consultant for Entrepreneurs and Small Businesses

Book a VIP Day: https://www.heatherfalls.com/vip-day
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If you are ready to:
-get clarity in your business
-create a life you love
-gain a business bestie
Then I'm glad that you found me.

09/22/2026

Share with someone who needs to hear this.

09/17/2026

Being great at what you do and being great at getting people to buy your offer are two completely different skills.

You do not need everyone to know about your offer or membership.

You need the right people to see themselves in it, understand why it matters to them, and know exactly how to take the next step.

And if you have spent this week thinking...

Okay, but how do I actually apply all of this to MY business?

That is exactly why I created Fridays Secret Membership Bootcamp for our Secret Garden Vault members.

Less consuming.
More building.

Tomorrow we wrap up the summit with Day 4: FLOURISH.

But first, I want to know:

Are you better at doing what you do or telling people about what you do?

Tell me below 👇

And share this with a woman who is AMAZING at what she does (she might even be the best kept secret in town) and she needs more people to know she exists.

09/15/2026

Day 12 of building a virtual summit, Part 2

Meanwhile, behind the scenes... 😂

While everyone was watching presentations, talking with speakers, joining our live panel, and participating in the community, I was doing what every event host does on Day 1.

Checking EVERYTHING. 😂

I learned a few things I want to change for tomorrow.

Because apparently hosting a virtual summit was not exciting enough. I’m also sharing what didn’t go as planned.

But that is exactly why I wanted to document this whole thing.

I did not want to show you a perfectly polished launch and then come back at the end and tell you everything was amazing.

I wanted you to see what actually happens.

You plan.
You test.
People show up.
Something breaks.
You figure it out.
You learn.
And tomorrow you make it better.

It is now 10:30 PM.
Day 1 is officially DONE.

I am tired, very fulfilled, already making my list for tomorrow.

We get to do it all over again.

09/15/2026

WE DID IT. 🥹

Today was Day 1 of the Secret Membership Summit.
For the last 12 days, I have been bringing y’all behind the scenes while we promoted this thing, watched the numbers, changed pages, fixed tech issues, forgot posts, connected with speakers, and tried to get as many people through the gate as possible.

But today was different.

Today I got to stop talking about what we were building and actually watch people experience it.

We kicked off this morning live in our private community. Sessions started going out. People were sharing what they were learning. Speakers were answering questions. We had our first live panel.

And somewhere in the middle of all of it, I had one of those little moments where I realized...

This thing that was just an idea a few months ago is actually happening.

Was everything perfect?
Absolutely not. 😂

There were things I forgot.
There were tech issues.
There are already things on my list that I want to do differently tomorrow.

And there was one Facebook Live situation that I will tell y’all about later because apparently Facebook thought all 3,000 of my followers needed to be involved. 🤦‍♀️😂

But tonight I am tired in the best possible way.
Day 1 is done.

Our attendees learned a LOT.

And tomorrow morning, we get up and do it again.

I recorded a full behind the scenes recap tonight and apparently I had a lot to say because it ended up being FIVE MINUTES LONG. 😂

So I split it into two parts. Enjoy part 1!!

09/09/2026

Day 8 of building a virtual summit, and today I changed our registration and sales pages based on what the data was telling me.

We want more people registering for the summit, and when registrations are not where you want them to be, it is really easy to assume the offer is the problem.

But it might not be.

People might be visiting your page and not seeing the information they need soon enough. They might be scrolling past something important. They might be clicking in places you did not expect. Or the thing that would actually convince them to sign up might be buried halfway down the page.

So instead of immediately changing the offer, I looked at how people were actually using our pages.

Then I rearranged some of the sections based on what I was seeing.

And this is something I think more small business owners need to hear.

You do not need to be a data analyst to use your marketing data.

You just need to ask better questions.

Where are people coming from?

What are they clicking?

How far are they scrolling?

Where are they leaving?

And are they taking the next step you actually want them to take?

Because sometimes you do not need a new offer, a new funnel, or a completely new marketing strategy.

Sometimes you just need to pay attention to what people are already telling you through their actions.

Now we will see if these changes improve our summit registrations.

We are 5 days away.

If you are a service provider and you have been trying to find a way to create monthly recurring revenue, a membership could be the right fit for you. Register for the free 4-day event! Comment “secret” below.

09/09/2026

For those of us who geek out over data, this is SO useful. 🤓

I can see where my traffic is coming from, how people are viewing my pages on mobile vs. desktop, where they interact (or don’t 😬) and use that data to make smarter changes instead of guessing.

And it’s FREE.

Want to see what I’m using?

Comment CLARITY and I’ll send it to you along with his to add it to your website or funnels.

This Memorial Day Weekend, we pause to remember and honor the brave men and women who gave their lives while serving our...
05/25/2026

This Memorial Day Weekend, we pause to remember and honor the brave men and women who gave their lives while serving our country. ❤️

Their sacrifice gave us freedoms we often take for granted every single day.

Today, we remember the heroes.
We honor the families.
And we say thank you to those who gave everything for our freedom.

Wishing you a meaningful and safe Memorial Day Weekend. 🇺🇸

04/22/2026

Doing more in your business does not mean automatic growth.

A simple planning system and an organized business is what creates growth.

Hi, I’m Heather Falls and I want you to have a business that gives you more time freedom! We build a simple planning system together that is meant to reach your goals one step at a time, and then we take a look at what’s working and isn’t working to identify what to double down on and what to stop doing.

Follow me for business planning and productivity tips!

Address

Tuscaloosa, AL
35401-35407, 35485-35487

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 12pm

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